Virtual Sessions
During the NSPRA 2022 National Seminar, virtual sessions will premiere in the virtual event platform at the times listed below. All times are listed in Central Time, which is the local time zone for Chicago, Illinois. General Sessions will be broadcast live. During virtual Amplify Sessions, Skills Sessions and Gold Mines, live session managers and presenters will participate in simultaneous, live chats with online attendees. All session recordings will be rewatchable for up to 30 days after the Seminar.
Registered as a virtual attendee? Access the Virtual Seminar Platform here: https://s4.goeshow.com/
Virtual Seminar registrants received an email to the address provided in their registration form with login credentials. If you did not receive your login credentials, please email sloughlin@nspra.org.
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
9:30 AM - 11:30 AM CDT
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Live Broadcast: General Session Sponsored by Anntoine Marketing + Design and Awards Presentation
The Monday General Session sponsored by Anntoine Marketing + Design will feature the presentation of NSPRA's 2022 Communication Technology Award for Superintendents and the 2022 NSPRA Presidents Award. Then attendees will be inspired to "Ignite a Culture of Innovation and Creativity" by keynote speaker Duncan Wardle, a multiple TEDx speaker who, as head of innovation and creativity at Disney, helped teams at Disney Parks, Lucasfilm, Marvel, Pixar, Imagineering and Animation to innovate, creating magical new storylines and amazing experiences for consumers around the globe.
Location: Sheraton 1 - 5 LIVESTREAM, VEM Session Code: Virtual
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Location: Sheraton 1 - 5 LIVESTREAM, VEM Session Code: Virtual
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2022071809:3011:30 000 | MON, JUL 18 |
1729C5BE-3D51-EC11-80F0-956589BB89A1 374A5769-3651-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
9:30 AM - 11:30 AM CDT
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Live Broadcast: General Session Sponsored by ThoughtExchange and Awards Presentation
The Tuesday General Session sponsored by ThoughtExchange will feature the presentation of NSPRA's 2022 Bob Grossman Leadership in School Communications Award and 2022 Barry Gaskins Mentor Legacy Award. Then attendees will be inspired to “Water the Bamboo: Unleashing the Potential of Teams and Individuals” by keynote speaker Greg Bell, a thought leader, business consultant and leadership seminar trainer. His popular books—Water The Bamboo®:Unleashing the Potential of Teams and Individuals and What's Going Well? The Question That Changes Everything—have inspired an array of organizations, from Fortune 500 companies to athletic teams.
Location: Sheraton 1 - 5 LIVESTREAM, VEM Session Code: Virtual
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Location: Sheraton 1 - 5 LIVESTREAM, VEM Session Code: Virtual
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2022071909:3011:30 000 | TUE, JUL 19 |
1729C5BE-3D51-EC11-80F0-956589BB89A1 374A5769-3651-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:30 PM - 3:50 PM CDT
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Define 109: Engaging The Community in Mission/Vision Work During A Pandemic
Mission and vision work is extremely important and traditionally involves a lot of focus groups and in-person meetings, but what happens when everything shuts down? Define 109 is the movement started by Deerfield Public Schools District 109 to engage our students, staff and community in helping us shape what the next five years of public education looks like, in the midst of a pandemic! You will walk away from this roundtable with creative community engagement ideas, tactics on how to take the "stuffiness" out of this formal work, and a timeline on how to pull off a successful mission/vision campaign.
Speaker(s): Eric Steckling, Director of Communications
GOLD MINE (virtual): 15-25 minutes. Pre-recorded mini-session on a program/best practice topic with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071915:3015:50 001 | TUE, JUL 19 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
6:00 PM - 6:45 PM CDT
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Diversity, Equity, Inclusion and Belonging: A Culture That Celebrates Students, Teachers, Staff
Panelists will discuss how leadership impacts belonging in five critical areas—workplace, economics, philanthropy, governance and culture—and its relation to education. The session will feature industry-leading speakers, who explore the concept of belonging. Attendees will walk away with tools, tips and tricks on how to advance initiatives that relate to diversity, equity, inclusion and belonging.
Speaker(s): Michael Akin, President KEVIN MENDIVIL, SUPERINTENDENT Colette Pierce Burnette Cordell Carter, JD Corey Woods Celso Baez, Director of Strategy & Texas Branch Manager
DIVERSITY -- PR/communication equity and diversity (research, strategies, programs, campaigns, activities, etc.)
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Virtual Session Code: 2037 Virtual
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Location: Virtual Session Code: 2037 Virtual
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2022071818:0018:45 001 | MON, JUL 18 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
1:00 PM - 1:45 PM CDT
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Fake It Til You Make It: Design for the Non Designers
Learn the fundamental principles of good design and some tools to make social media graphics, one pagers and flyers a cinch. This presentation will go over creating layouts, using brand guidelines, typography and selecting winning photos. Whether you’re designing because you’re a one-person shop or need the language to better work with a designer in your life, this workshop is for you.
Speaker(s): Mandi LeCompte, Communications Manager
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Virtual Session Code: 2011 Virtual
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Location: Virtual Session Code: 2011 Virtual
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2022071913:0013:45 001 | TUE, JUL 19 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:00 AM - 9:45 AM CDT
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Press Record and Capture Powerfully Authentic Interviews for Multimedia Projects
Learn tips and tricks to use in interviews in order to make students, parents and staff comfortable enough to capture powerfully authentic moments for use in district multimedia projects. This session will cover a variety of tips from production (capturing good audio/video) to working with nervous novices. Use these tips and techniques to get the most authentic responses from your interview subjects and turn your multimedia projects into powerful messages.
Speaker(s): Cheryal Loosmore, Communications Specialist
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Virtual Session Code: 2113 Virtual
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Location: Virtual Session Code: 2113 Virtual
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2022072009:0009:45 001 | WED, JUL 20 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
1:00 PM - 1:45 PM CDT
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Stories That Matter: Building Trust as a New Superintendent
Welcome to the superintendency—one of the most challenging jobs in America! Whether you're a communicator supporting a new superintendent—or a new superintendent yourself—a leadership communication strategy is key to achieving your goals... and keeping your job. This session will provide a framework for prioritizing storytelling, anticipating issues, building influential relationships, leading with empathy, and remembering to laugh—while juggling a multitude of stakeholder needs and demands. Three years into the superintendency—navigating budget cuts, layoffs, pandemic response, distance learning, and a lost referendum before a win—storytelling and relationships are the keys to building trust.
Speaker(s): NATE RUDOLPH, EdD, SUPERINTENDENT Janet Swiecichowski, Fellow PRSA, VP
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Virtual Session Code: 2125 Virtual
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Location: Virtual Session Code: 2125 Virtual
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2022071813:0013:45 001 | MON, JUL 18 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:00 PM - 3:45 PM CDT
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TCSS U: Informing Advocates for Our Schools
"If they only knew..." How many times has that phrase entered your mind, when you think about what the general public DOESN'T know about education and the complexities of a school system? Don't you wish the vocal critics of your schools actually had some accurate information? Our answer to that challenge was TCSS University, a year-long program designed to educate stakeholders about every aspect of a school system, from finance to human resources to mental health services and everything in between. This program has been tremendously successful in meeting those goals, with a waiting list for participants.
Speaker(s): KERI JOHNSON, SUPERINTENDENT Terri Brewer, Director of Public Relations
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071915:0015:45 000 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:30 PM - 3:50 PM CDT
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The 3 Big Facts of School Communication
Explore the three big facts of effective school communication that apply in all school systems, whether you're communicating for schools in Brazil (like me!) or in the United States. Learn how customer service excellence, communicating everyday everywhere, and using storytelling to improve our creativity can help increase engagement in our schools.
Speaker(s): Jose Oliveira, President
GOLD MINE (virtual): 15-25 minutes. Pre-recorded mini-session on a program/best practice topic with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071915:3015:50 003 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
6:00 PM - 6:45 PM CDT
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Back in the Black: How Engagement Helped a District Get Out of Debt
With two failed referendums and a projected -12% fund balance, reduced or eliminated student programs and statutory operating debt, Gibbon-Fairfax-Winthrop School District was facing possible dissolution. Enter a new superintendent, a successful operating levy, a new strategic plan, a redesigned educational program, crisis and issues communication, and a strategic communications plan: It worked! Learn how the district?s "righting the ship" campaign transformed GFW in two years to having a projected 12% positive fund balance and new programming for students.
Speaker(s): Jeff Dehler, President JEFF HORTON, Ed.D., SUPERINTENDENT
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071918:0018:45 001 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
7:00 PM - 7:45 PM CDT
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The Penguin Project: Engaging All Stakeholders
The Corsicana ISD Penguin Project seeks to serve a high-needs population while implementing a strategic plan to gain community confidence and partnership, as the district receives national and global recognition for this pioneering program. In this session, learn how to implement a strategic plan to engage community stakeholders while maintaining high standards in safeguarding students given new, ground-breaking initiatives that receive national and global attention.
Speaker(s): Veronica Johannsen, Executive Director of Communications Margie Crow, Supervisor Diane Frost, Ph.D., Superintendent of Schools Elmer Avellaneda, Ed.D., Associate Superintindent
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071919:0019:45 000 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
6:00 PM - 6:45 PM CDT
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Build Your Own Social Media Network
You can't be in two places at once. Or for that matter, you can?t be in 12 buildings simultaneously. Discover the importance of building an internal social network to be your eyes and ears (and camera) throughout your district. Learn how to create and train a network of staff members to help you capture and share the positive stories district-wide. Once implemented, the network will help you generate and share content for social media, email newsletter, website and story pitches to media. You can't be in two places at once, but you can seem to be.
Speaker(s): Caitlin Wiedenheft, Communications Coordinator
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071918:0018:45 002 | TUE, JUL 19 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
2:00 PM - 2:45 PM CDT
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Triple Whammy: COVID-19, New Superintendent and Death of a Principal
As if dealing with the everyday realities of the COVID-19 pandemic weren't enough, three weeks into the new superintendent's tenure, a beloved principal was killed in a car crash. Learn how the Lower Merion School District Community Relations team crafted messaging to the staff, students and community; dealt with media inquiries; and did their best to support the emotional health of staff and students. Find out how LMSD decided when to call in outside resources and worked with a devastated family to produce a healing tribute to serve their needs and those of a grieving community.
Speaker(s): Amy Buckman, BSJ/MSJ, Dir. School and Community Relations
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
CRISES -- PR/communication crises (crisis communications case studies, crisis communication plans, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071814:0014:45 000 | MON, JUL 18 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
6:00 PM - 6:45 PM CDT
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Culture Clash: Issues Management in the Age of Instant Communication
Upcoming midterm election cycles mean more interest in schools and school boards than ever before. In Virginia, a culmination of culture-clash, the effects of an ongoing pandemic and an off-cycle gubernatorial campaign created an emotionally charged environment. This resulted in organized campaigns that brought out unusually large crowds for every school board meeting, dominating every local and national news cycle for months. Explore what does and doesn?t work when anxiety over schools becomes a talking point in an election cycle.
Speaker(s): Joan Sahlgren, MBA, Director of Communication and Community Engagement Wayde Byard, Public Information Officer Erin Robinson, Coordinator, Digital Media and Engagement
AMPLIFY Session (virtual): 45-60 minutes. In-depth lecture (may be pre-recorded or live) with live chat.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071918:0018:45 003 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
6:00 PM - 6:45 PM CDT
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Leveraging Community Partnerships to Grow Your Digital Footprint
Learn how Shelby County Schools utilizes community/business partners and local teachers to generate video and social media content throughout the district. Through financial support from a key business partner, SCS has been able to provide professional equipment needed to capture and edit digital content for local schools. The SCS digital media specialist works with local high school teachers to implement the equipment into the classroom setting, including providing professional development and mentorship to empower teachers to teach digital media to their students. This partnership has proven to be beneficial to all stakeholders, including the local business partner.
Speaker(s): Bryan Pope, Digital Media Specialist John Milton, Teacher
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071918:0018:45 004 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
6:00 PM - 6:45 PM CDT
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Seattle Rising: A Campaign to Recruit Teachers of Color
Seattle Public Schools wants to hire and retain more teachers to reflect the diversity of their 50,000+ students. A partnership between the SPS communications team, the human resources team and Strategies 360 developed the "Seattle Rising" campaign to recruit teachers to come work in a district where the majority of educators are white and do not represent the diversity of the student population. Learn what worked, what didn?t and what tips and tools you can take back to your district.
Speaker(s): Lesley Rogers, APR, Senior VP Beverly Redmond, Assistant Superintendent Public Affairs Rachel Nakanishi, Education Communications Director
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
DIVERSITY -- PR/communication equity and diversity (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071918:0018:45 005 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
2:00 PM - 2:45 PM CDT
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Adapting Private-Sector Marketing Ideas to Public Education
What is marketing? What is a brand? Research shows that industry best practices that drive results in the private-sector marketing world are not being applied in K-12 education. In public education, school districts often don't have the time, the tools or resources to improve their marketing efforts. Identify the disconnects and learn how schools can fill those gaps.
Speaker(s): Alicia Mowry, Public Information Officer Sarah Roberson, Senior Education Advisor
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071914:0014:45 002 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
7:00 PM - 7:45 PM CDT
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Meeting at the Crossroads: Searching for Common Ground in a Divided Community
We?ve all been there, that dreaded board meeting where parents speak out against what they believe is an affront to their values or disruptive to their child?s education. National polls tell us public education is a top issue leading up to the midterm elections. How can we anticipate activism and still engage our community productively? Learn best practices to anticipate and manage issues, diffuse and redirect angry publics, and maintain public understanding and support with research, common messaging and active listening. Leave this session with an effective communication plan, prepared for your next encounter with the toughest critics.
Speaker(s): Janet Swiecichowski, Fellow PRSA, VP Amanda Puleo, APR, Communication Coordinator
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071919:0019:45 004 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
7:00 PM - 7:45 PM CDT
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What Happens When Communications Has a Seat in the C-Suite
When communication leaders gain a seat in the superintendent?s cabinet, it strengthens a school division?s ability to improve communications and engage stakeholders. Explore the challenges of bringing a non-instructional team into the C-suite and how to overcome them through the experiences of Alexandria City Public Schools, which restructured its leadership team and central office functions to place leaders of the School and Community Relations Department on the superintendent''s senior leadership team. Find out how the opportunity to provide guidance when top-level decision-making begins has made a difference in advancing communications and outreach priorities and projects.
Speaker(s): Julia Burgos, Chief of School and Community Relations Kathy Mimberg, Executive Director of Communications
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071919:0019:45 005 | TUE, JUL 19 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 8:45 AM CDT
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Connecting with Your Spanish-Speaking Families
The Longview ISD Community Relations team saw the need to connect more with our Spanish-speaking families, which represents our largest population, and to keep them informed on school board decisions, community resources, campus events and programs in a unique way. We started the first Spanish-speaking school district radio show in Texas, became the first to broadcast our high school soccer games with Spanish commentary, and have seen amazing engagement results. We have also closed a communication gap that existed with an underserved population in our area. Learn how to utilize your school district's strengths and opportunities to engage and connect with Spanish-speaking families.
Speaker(s): Francisco Rojas, Public Information Officer
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
DIVERSITY -- PR/communication equity and diversity (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072008:0008:45 006 | WED, JUL 20 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 8:45 AM CDT
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Defining Your District’s Identity: Building Brand Loyalty
When a community member sees a social media post, reads an email or finds a district publication in their mailbox, they should know before reading the first word that it is something from your district. It''s called branding, and consistency is key! Hear why brand loyalty is vital to a successful school district, learn how to create your district?s brand with or without the expertise of a graphic designer, see examples of everything that could—and should—be branded, and get educated on different branding guidelines.
Speaker(s): Samantha Fitzgerald, Communications Marketing Specialist Mickie Plummer-Shepheard, Communications Content Specialist Cara Zacny, Graphic Design Specialist
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072008:0008:45 007 | WED, JUL 20 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 8:45 AM CDT
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Hitting Your School PR Sweet Spot: Max Out Your Mid-Career Impact
You?ve formed relationships, have a well-maintained website and are posting regularly on social media?what?s next? Learn strategies to immediately increase your communications and leadership impact, including how to manage relationships when district leadership changes, how to earn a seat at the leadership table and how to create systems to increase your effectiveness. With over 30 years of combined experience, the presenters also will share how to support fellow school PR pros in boosting their role.
Speaker(s): Melissa Robinette, Director of Public Relations Anisa Sullivan Jimenez, MPA, APR, Director of Communications Ashley Thublin, APR, Director of Strategic and Crisis Communications
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072008:0008:45 015 | WED, JUL 20 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 8:45 AM CDT
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Optimizing Online Strategies to Energize Public Engagement
Learn about best practices for online community engagement, tips for successful messaging and new communication channels. Emphasis will be placed on successful engagement of linguistically and/or ethnically diverse families as well as economically disadvantaged communities.
Speaker(s): Dulce Carrillo, MA, Supervisor of Public Engagement Andrew Robinson, Communications Coordinator: Media Relations & Online Strategies
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072008:0008:45 004 | WED, JUL 20 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:00 AM - 9:45 AM CDT
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Calling Ted Lasso: Coach Tips for School PR Pros
School public relations professionals perform at such an elite level. Whether we are dealing with a crisis, navigating the latest health measures or supporting a community after a student death, this job is hard. Like a high-performing athlete, we need a coach to help motivate us and get the job done. Coach Ted Lasso reminds us to BELIEVE! Learn lessons in leadership to keep you on your game, strategic communication approaches that will enhance your performance, and tactical plays that will win every time. We know it has been a tough road, but we will persevere.
Speaker(s): Shawn McKillop, APR, Manager of Communications and Community Engagement
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072009:0009:45 001 | WED, JUL 20 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:00 AM - 9:45 AM CDT
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Defined Your District Brand—Now What?
Congratulations! You've worked hard to refresh your mission statement, jazz up your logo and colors, and define what you feel is your district's brand: Now what? How do you know it's working, that your audience gets it, and more importantly, believes it? This session will walk you through practical ways of making your district or educational agency brand more tangible and measurable, and position you as a central strategic resource for achieving district goals.
Speaker(s): Melissa Smith, Assistant Director, Communications & Learning Solutions
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072009:0009:45 002 | WED, JUL 20 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:00 AM - 9:45 AM CDT
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Leaning in to Challenging Conversations With Families
Challenging conversations are opportunities to build even deeper bonds with families. In this session, you?ll work through fears you may have about difficult conversations. Through activities and discussion, you?ll create a plan so you can go into these conversations feeling more comfortable and prepared.
Speaker(s): Patricia Weinzapfel, Family Engagement/Communications Consultant and Coach
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072009:0009:45 003 | WED, JUL 20 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
11:00 AM - 11:45 AM CDT
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Increase Engagement: Optimizing Social Media Profiles and Creating a Social Media Strategy
Wondering why your social media posts only get a few likes or if your community is even seeing your content? It?s time to focus on creating a strategy for your social media platforms, and that all starts with optimizing your social media profiles. Find out how to move your content from buried deep in timelines to being seen by the community.
Speaker(s): Melanie Gonzalez, Digital Media & Social Media Coordinator
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072011:0011:45 002 | WED, JUL 20 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
10:00 AM - 10:45 AM CDT
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Politics at Work: Safeguarding Reputation in the Age of Employee Activism
As workers increasingly join forces to advocate for political and social change in and out of the workplace, school districts have a growing tangle of new reputational risks to contend with. Learn why communicators must work more closely than ever with their human resources and legal counterparts to ensure that communications, with employees and other stakeholders, and district policies strike the right balance between respecting diversity of thought and treating employees lawfully, and keeping them out of the media spotlight and safe from calls for public cancellation.
Speaker(s): Jon Goldberg, Chief Reputation Architect
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ETHICS -- PR/communication ethics and law
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072010:0010:45 003 | WED, JUL 20 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
11:00 AM - 11:45 AM CDT
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The Anatomy of a Media Interview: Be Ready for Anything
The phone rings and there is a reporter on the other end of the line requesting an interview. What do you do? Join us for an interactive session to learn step-by-step how to prepare for and navigate the media interview process. Receive tips on how to handle the toughest questions and the pitfalls to avoid. Presented by a veteran school PR professional and co-presented by a former television journalist, this session will prepare you for any type of media interview.
Speaker(s): Veronica Johannsen, Executive Director of Communications Rebecca Villarreal, APR, Executive Director of Communications
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072011:0011:45 004 | WED, JUL 20 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
10:00 AM - 10:45 AM CDT
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The Racial Reckoning and SROs: What Next?
Amid a racial reckoning, community pressure to remove school resources officers from schools increased to decrease the school-to-prison pipeline. Following this community pressure, Arlington Public Schools started the process to review and update its memorandum of understanding with the Arlington County Police Department. The goal of the new MOU was to redefine and reimagine the relationship between APS and ACPD after the APS School Board voted to remove SROs from schools. Learn about the community engagement and communications strategies used during this process.
Speaker(s): Daryl Johnson, Director of Strategic Outreach
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
PLANNING -- PR/communication strategic planning (research and evaluation strategies, coordination/management of effective programs, collaborative efforts, accountability/results, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072010:0010:45 005 | WED, JUL 20 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
10:00 AM - 10:45 AM CDT
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Communications Consultations: Training Effective Communication Strategies to School Leaders
Do your school leaders understand your district brand? Are they using social media effectively? Are their school-based communications supporting your department's communication goals? Attend this session to develop your perfect communications consultation process, or leave with a model and make it your own! The presenters will share tried and refined strategies and resources for mentoring and training school-based leaders, which fills their school PR toolkits and supports the district's communication goals.
Speaker(s): Rachel Haywood, Digital Media Specialist Monica Agudelo, Webmaster
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
PLANNING -- PR/communication strategic planning (research and evaluation strategies, coordination/management of effective programs, collaborative efforts, accountability/results, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072010:0010:45 001 | WED, JUL 20 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
11:00 AM - 11:45 AM CDT
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How to Tell an Amazing Story: Ideation, Storyboarding and Beyond
Stories are the most powerful way to connect our communities, and to do this well, we need to use strategy, emotion and technical tools effectively. With an emphasis on video, this session takes participants through the entire process from ideation to the end product. Participants will leave with tips and tricks that can be immediately applied in their next story.
Speaker(s): Karen Geddeis, APR, CSBO, Director of Communications Brandon Delgado, Video Production Specialist Dominik Skorynko
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072011:0011:45 002 | WED, JUL 20 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
10:00 AM - 10:45 AM CDT
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Increasing Engagement with Community Partnerships
The old adage that ?it takes a village to raise a child? is true now more than ever. When schools partner with community organizations to break down barriers to learning, families and community members have a unique opportunity to engage with your district and support student achievement. In this session, learn how to build your ?village? with community partnerships; increase school engagement with students, families and community members; and provide your students with the opportunity to succeed.
Speaker(s): Melissa Deavers-Lowie, Director of Communications & Community Engagement
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072010:0010:45 003 | WED, JUL 20 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
11:00 AM - 11:45 AM CDT
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New Sup, New Start: Changing Leadership in Challenging Times
The new superintendent of Charlottesville (Va.) City Schools and a veteran communicator with the school system will share strategies and experiences for building credibility and positive energy during a superintendent transition. COVID-19, community mistrust and state/national politics raise challenges, but we have solutions.
Speaker(s): Royal Gurley, Ed.D., Superintendent Beth Cheuk, Coordinator of Public Relations Amanda Korman, Community Relations Liaison
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072011:0011:45 004 | WED, JUL 20 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
12:00 PM - 12:45 PM CDT
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"I’m fine?" Taking the trauma-informed pathway back to your best leader-self
Does the grind of the no-end-date pandemic and the loss of ?shared truth? have you questioning your life choices and looking for the exits? Us too. Until we started to properly address our own trauma as leaders, so we could keep doing what we?re best at. In this interactive session, we?ll tap into the power of each others? battle stories, explore the chasm of ambiguous loss, and build a few more rungs into the ladders we use to climb out and keep it together? because leaders gotta lead.
Speaker(s): Sarah Byrne-Martelli, D.Min, Board Certified Palliative Care Chaplain Skye Heritage, Communications Director
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
WELLNESS -- PR/communication wellness and stress management (school system programs and campaigns, coaching and self-care tips for communicators)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071812:0012:45 002 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
7:00 PM - 7:45 PM CDT
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Department Collaboration: Communications and Human Resources
Looking for creative ways to attract, mentor, engage and learn from faculty and staff for the benefit of your school district and community? Learn how Saline Area Schools (#sascompass) develops and leverages the skills and abilities of staff to accomplish public relations and human resources goals. You will walk away with practical tips to use in your own district!
Speaker(s): Anna Britnell, Director of Communications & Community Relations
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071819:0019:45 001 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
12:00 PM - 12:45 PM CDT
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Magnify Your Message Using the Power of Podcasting
Are busy moms and dads missing your message? Don't let that happen! Any district of any size can magnify its messages and enhance parent engagement through the power of podcasting. Reach people where they are today: carpooling kids, at home cleaning, during a quick lunch break or on a walk. People are changing the way they choose to get information, and school district's need to be innovative and transform with the times. Find out how we attracted more than 75,000 followers on our podcast "The Supercast" and grew community engagement dramatically.
Speaker(s): Sandra Riesgraf, Director of Communications
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071812:0012:45 003 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
12:00 PM - 12:45 PM CDT
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Reel Potential! Learn How to Leverage Instagram Reels to Grow Your Audience
Overwhelmed at the thought of Instagram Reels? You shouldn?t be! Learn how Allentown School District has incorporated an IG Reel strategy to catapult its reach. These short-form videos are fun, engaging and will grow your followers. You?ll have the opportunity to create your first reel, see different examples of school content, and see the data that shows the significant reach that they create. Be ready to confidently take on this platform in the 2022-2023 school year.
Speaker(s): Andrea Gribble, Owner Melissa Reese, Communications Manager
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071812:0012:45 004 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
7:00 PM - 7:45 PM CDT
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Response and Recovery: Managing a Racial Crisis
A rash of racial and bias incidents in schools are causing fragmentation and division not unlike what we see across the country, especially on issues of diversity, equity and inclusion. School districts don't know where to start, what to do or are taking too long to address the incident. Managing a racial crisis in the moment may be one of the toughest leadership challenges, but recovering from one can be equally daunting if not more so. Learn how to create your own Racial Harms Protocol and Response Plan, which can help school communicators and other district leaders turn a racial crisis into a catalyst for positive change.
Speaker(s): Rick J. Kaufman, APR, Executive Director of Community Relations & Emergency Management
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071819:0019:45 005 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
1:00 PM - 1:45 PM CDT
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Advanced PowerPoint
Discover advanced skills for creating clear, compelling PowerPoints that will revolutionize the way you create presentations. Even if you’ve used PowerPoint for years, these tips will surprise you! Gain new skills for improved visualization, layout, images, animation, incorporating Excel charts, creating online presentations and more.
Speaker(s): Richard Goring, Director
AMPLIFY Session (virtual): 45-60 minutes. In-depth lecture (may be pre-recorded or live) with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071813:0013:45 001 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
7:00 PM - 7:45 PM CDT
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Data-Driven Content Marketing: Analytics in Action
With an overwhelming amount of data available to communicators and marketers, how can busy school public relations professionals use the information available to make strategic choices about content creation? One effective approach: partner with an expert in digital data to review the customer journey, identify the data points most relevant to the journey, and let that data shape your approach to content marketing. Learn about the Wichita Public Schools team?s journey to using analytics strategically, and practice the individual parts that led to a holistic marketing approach.
Speaker(s): Suzy Finn, Marketing and Strategic Partnerships Supervisor
AMPLIFY Session (virtual): 45-60 minutes. In-depth lecture (may be pre-recorded or live) with live chat.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071819:0019:45 002 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
2:00 PM - 2:45 PM CDT
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Publishing in Professional Education Magazines
If you've ever wondered about contributing an article about a distinctive school district initiative to a professional magazine serving the public education community, this session will provide plenty of practical guidance for doing this effectively. The presenters, both of them editors at national and state-level magazines, will discuss what their publications seek in article submissions and how to position your submission for acceptance.
Speaker(s): Theresa Kelly Gegen, Director/Editorial Services Jay P. Goldman, Editor, School Administrator Magazine
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071814:0014:45 003 | MON, JUL 18 |
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| Sunday, Jul 17, 2022 |
Sunday, Jul 17, 2022
4:00 PM - 5:00 PM CDT
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Virtual Regional Colleague Connections
Meet your NSPRA vice president at large for communication technology and innovation, network with other school communicators who are attending virtually and engage in facilitated discussions.
Use this information to access the Zoom meeting.
Speaker(s): Joshua Sauer, APR, NSPRA Vice President at Large for Communication Technology and InnovationLocation: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071716:0017:00 000 | SUN, JUL 17 |
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| Sunday, Jul 17, 2022 |
Sunday, Jul 17, 2022
7:00 PM - 7:15 PM CDT
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Virtual Opening Reception Live Tour
Following last year’s epic opening reception, NSPRA is again partnering with Blackboard to provide a vibrant kickoff event for the NSPRA 2022 National Seminar. The in-person event takes place at Marshall’s Landing in the iconic Merchandise Mart (theMART) along the Chicago River. Virtual attendees can experience the excitement on YouTube with a live virtual tour of the opening reception, which will feature live entertainment and a spectacular cityscape.
Access the virtual tour on YouTube. Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071719:0019:15 000 | SUN, JUL 17 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
1:00 PM - 1:45 PM CDT
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Walk the Line: Navigating the Tightrope Between the Board and Your Boss
In today's polarized political environment, school districts have become the front line in the battle for control. Veteran school PR professionals will talk about how to walk the tightrope between your boss and the board. Learn how to navigate the choppy waters of school board politics and get practical tips for how to stay in the neutral zone.
Speaker(s): Randy Barber, Chief Communications Officer Danielle Clark, APR, Chief Communications Officer Trent Allen, APR, Chief of Staff Devra Ashby, APR
AMPLIFY Session (virtual): 45-60 minutes. In-depth lecture (may be pre-recorded or live) with live chat.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071813:0013:45 005 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
2:00 PM - 2:45 PM CDT
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5 Ways to Turn Your Website Into a Staff Recruitment Secret Weapon
Sponsored by: Finalsite
The great resignation is hitting schools hard, with 40% of school leaders describing staff shortages as "severe." Recruiting quality faculty and staff is a top priority for districts everywhere, and it's time to think outside of the box. In this session, you will learn 5 ways to turn your website into your district's biggest recruitment secret weapon. You'll walk away with a plan to develop an impactful careers page, showcase your school's culture, tips for sharing testimonials and how to develop search engine authority. Speaker(s): Morgan Delack, Vice President of Communications
CORPORATE SHOWCASE (virtual): 45-60 minutes. Gold sponsors share their expertise, products and services in a pre-recorded lecture with live chat.
CRISES -- PR/communication crises (crisis communications case studies, crisis communication plans, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071814:0014:45 001 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
7:00 PM - 7:45 PM CDT
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Using Video to Amplify Student Voice in Our Equity Journey
How can the power of student voice serve as a catalyst for building a safer, more equitable and inclusive learning environment? Learn how Robbinsdale Area Schools have leveraged student voice and video to create professional development tools that address difficult topics. From talking about the n-word to discussing classroom inequities, students have pushed adults to identify critical factors driving our gap. We?ll share how we amplified student stories through video to humanize our data, and the impacts we are seeing from this challenging work.
Speaker(s): Toya Stewart Downey, Executive Director of Strategic Communications, Equity and Inclusion Jake Sturgis, APR, Founder & CEO
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
DIVERSITY -- PR/communication equity and diversity (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071819:0019:45 005 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:00 PM - 3:20 PM CDT
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How to be a Brand Gladiator
Brand gladiators create systems and rhythms to elevate an organization and its brand each and every day. Learn how to develop, enhance and promote a school district's brand in a way that produces results and wins the hearts and minds of stakeholders.
Speaker(s): Donald Killingbeck, Superintendent
GOLD MINE (virtual): 15-25 minutes. Pre-recorded mini-session on a program/best practice topic with live chat.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071815:0015:20 002 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:00 PM - 3:20 PM CDT
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Righting the Wrong: Protecting Your School District’s Reputation
In response to the vaccine/testing mandate for school employees per the governor?s Executive Order, protesters staged a unique demonstration with shoes, messages and posters outside the District 47 main office. Photos of the demonstration were taken and posted on social media, and one post, in particular, went viral. National and international media outlets contacted the district to confirm the accuracy of the rapidly spreading social media post, which had become riddled with misinformation and untruths. What happened in District 47 could happen anywhere. Learn how to report and correct misinformation online when it hits the fan in your school district!
Speaker(s): Denise Barr, Director of Communications and Public Engagement
GOLD MINE (virtual): 15-25 minutes. Pre-recorded mini-session on a program/best practice topic with live chat.
CRISES -- PR/communication crises (crisis communications case studies, crisis communication plans, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071815:0015:20 004 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:00 PM - 3:20 PM CDT
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Telling a School District’s Solar Energy Story
Since the Batesville School District became the first and largest solar array in the state of Arkansas, it has received local, national and international media attention. The kicker: All of their savings have been poured back into raising teacher pay! Learn about the district's strategic plan, its communication efforts and how the board and superintendent's vision was brought to life with the help of solar.
Speaker(s): Megan Renihan, Communications Coordinator
GOLD MINE (virtual): 15-25 minutes. Pre-recorded mini-session on a program/best practice topic with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071815:0015:20 005 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:30 PM - 3:50 PM CDT
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3 Ways to Turn Your One-Person PR Department Into a Team
Teamwork makes the dream work. No doubt, you?ve heard that phrase dozens of times, from middle school group projects to high-stakes sporting events. However, when you?re flying solo and juggling multiple responsibilities in a one-person communications shop, it can sometimes feel impossible to find reliable ?teammates? who can assist. Generating content, sharing your district?s story and managing effective two-way communication takes teamwork. Get three easy-to-implement ideas to help you tap existing resources and build a solid communications team ? without busting your budget.
Speaker(s): Kristin Boyd Edwards, Content Curator and Strategic Writer
GOLD MINE (virtual): 15-25 minutes. Pre-recorded mini-session on a program/best practice topic with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071815:3015:50 001 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:30 PM - 3:50 PM CDT
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Digital Marketing: More Than Social Media Ads
When it comes to selecting a school for their child, parents are choosy — and they’ve never had more options. Long before they walk into a school, they narrow their choices by searching online. Digital marketing is critical if you want to be found among the select few. Designing a digital marketing campaign goes beyond ads. From branding to user experience, communicators are learning new skills in the digital world. Hear from three districts that launched digital campaigns. Learn how to map the customer journey, plan touch-points, execute for SEO, and integrate paid, earned, owned media to get results.
Speaker(s): Shawn Hogendorf, Senior Marketing and Communications Specialist Kate J. Martin, Senior Manager of Marketing and Communications
GOLD MINE (virtual): 15-25 minutes. Pre-recorded mini-session on a program/best practice topic with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071815:3015:50 002 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:30 PM - 3:50 PM CDT
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What’s Good in 109: Building A Storytelling Team
How does one person cover all of the great stories of a school district? In this session, learn how we were able to recruit storytelling teams at each school in partnership with our teachers' union, claim a standing spot on the monthly Board of Education agenda, and even manage to purchase some fun storytelling equipment along the way.
Speaker(s): Eric Steckling, Director of Communications
GOLD MINE (virtual): 15-25 minutes. Pre-recorded mini-session on a program/best practice topic with live chat.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071815:3015:50 003 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
6:00 PM - 6:45 PM CDT
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Building a Team of Social Media Content Creators
Would you like help in telling your school’s story? Do you sometimes wish you could clone yourself and be in two places at once? This session will empower you to do this by creating and sustaining a social media team of adults and/or students. From recruitment to retainment to sustainment, learn how to select, train, and inspire The Content Generation to take ownership of telling their school’s story. Walk away with some great strategies for motivating your people to create content for someone other than themselves!
Speaker(s): Jill Johnson, Ed.D., President Heather Kendrick, Communication Specialist
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071818:0018:45 001 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
6:00 PM - 6:45 PM CDT
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Perform Your Best With Healthy Boundaries
School PR is a demanding job, and that fact has never been more real! The last three school years have pushed many high-performing pros to the brink of chronic stress, with risks for occupational burnout. Healthy boundaries are one of the best strategies to keep you at your best, no matter what comes. We?ll explore examples of healthy boundaries and learn exactly how to communicate them with the boss and team. Leave with a clear understanding of the steps to take to be at your best for your school district, your loved ones and yourself.
Speaker(s): Kristin Magette, APR, Co-Founder/Leader K12prWell
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
WELLNESS -- PR/communication wellness and stress management (school system programs and campaigns, coaching and self-care tips for communicators)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071818:0018:45 003 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
6:00 PM - 6:45 PM CDT
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Quality Video Production in Single-Person Departments
This session will focus on equipment, tools, software, tips and tricks to improve video skills and help create high-quality videos as a single-person department. Attendees will see a demonstration of the camera, microphones, tripods, gimbles, teleprompter and lighting kit used to produce professional-quality video.
Speaker(s): Wes Anderson, Director of School and Community Relations
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071818:0018:45 004 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
6:00 PM - 6:45 PM CDT
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School PR DIY: Building a Right-Sized Communications Team
As school PR pros, we wear too many hats. But how many is too many, and how do you know when it?s time to bring someone else in to wear a few of those hats? Successful school PR teams/programs should be scaled based on what they do and the services they provide, not by the number of students in a district. In this interactive session, learn how to recognize when growing pains mean that it?s actually time to grow and get some tips on how to bring in and scale up the human capital on your communications team.
Speaker(s): Chris Tennill, APR, Chief Communications Officer
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071818:0018:45 005 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
7:00 PM - 7:45 PM CDT
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Crisis Communications 101: The Art Behind Being Prepared for Anything and Everything
Preparing for anything and everything may sound like an impossible task, especially when those things are sometimes unknown. When it comes to navigating your way through a crisis, preparedness and proactivity are key. Learn the key elements of a crisis communications plan, examine the tactics that can help your crisis team function efficiently in the early moments of the crisis, ensure you have the right team set up, and dive into a few other strategic methods that will help you navigate the turbulent waters of a crisis.
Speaker(s): Justin Grayson, Chief Communications and Community Engagement Officer
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
CRISES -- PR/communication crises (crisis communications case studies, crisis communication plans, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071819:0019:45 001 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
12:00 PM - 12:45 PM CDT
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Our Two Cents: Flyers and Compensation Are Not Enough
The lack of substitutes is an issue, and it’s definitely keeping superintendents and principals up at night. A nice flyer and raising substitute pay, while helpful, is not enough to meet the demand. A focus on community engagement and relationships is critical when building a substitute pipeline. As communicators, our job is to connect stories to the community to build awareness, pride and eventually a personnel pipeline. Learn how to lead your team through analysis of your district and utilize communications to enhance community engagement.
Speaker(s): Bobby Jordan Jacob Ando, Communication Consultant and Strategist
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071812:0012:45 004 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
1:00 PM - 1:45 PM CDT
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PR Professionals and School Attorneys: #BetterTogether in Current Challenges
COVID-19 hasn't been the only challenge these past two years. How do you respond to social media critics; opt-out requests related to sex education, social-emotional learning and diversity curriculum; and public meeting protests about COVID-19 mitigation strategies? Work through three case studies with an overarching theme of a trend in increased demands on school districts from parents and the community. Learn from two seasoned professionals with more than 50 years of combined experience how PR and legal can work together on responses that promote transparency and focus on what's best for our students and staff.
Speaker(s): Terri McHugh, APR, Community Relations Executive Director Darcy Kriha, Partner
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071813:0013:45 005 | MON, JUL 18 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
12:00 PM - 12:45 PM CDT
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7 Things to Know About Multilingual Communication
Relying on Google Translate or students as their parents' interpreters is not the best or only way to reach non-English speaking families. We know better, so let's do better! Understanding families' background and culture might be the best tool you have yet to discover. Learn seven things to know about multilingual communication and how to go beyond the message to build trust and develop champions for education.
Speaker(s): Susan R. Arensman, News and Media Relations Manager Maria Kury, Spanish Communications Specialist
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
DIVERSITY -- PR/communication equity and diversity (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071912:0012:45 001 | TUE, JUL 19 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:00 PM - 3:45 PM CDT
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#24United: Leadership Through Partnership and Communication
As the pandemic began to unfold, the 24 districts that comprise New York's Capital Region came together with the regional education service agency (or BOCES) to work together. The power of operating as a single region became increasingly clear as challenges around remote learning, providing meals and offering childcare emerged. By harnessing the power of the BOCES, this group of leaders worked hand-in-hand and transformed their partnerships. This presentation will detail the various components that make up this regional effort, including how it will forever change the way these school leaders collaborate to strengthen opportunities for students.
Speaker(s): Adrienne Leon, APR, Director of Communications and Public Relations Anita Murphy, District Superintendent
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ESA -- PR/communication for Educational Service Agencies, Intermediate Units, BOCES, County Offices of Education
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071815:0015:45 000 | MON, JUL 18 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
12:00 PM - 12:45 PM CDT
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Actionable Leadership: Communications and the Superintendent
Leading superintendents rely on relationships that are built out with viable input from the school PR/communications team. Learn how to start up or revise a communications plan with and alongside superintendents and district leadership teams; how to amplify the positive work done by students, staff and community members; and how to help build (or rebuild) a brand that encompasses all sectors of your community. The shared investment has everyone in your community working towards the same outcome for your students and school district.
Speaker(s): Matthew Miller, Superintendent
AMPLIFY Session (virtual): 45-60 minutes. In-depth lecture (may be pre-recorded or live) with live chat.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071912:0012:45 002 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
12:00 PM - 12:45 PM CDT
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Recruitment, Engagement and Storytelling: Why Effective Communications Is Vital for Selection Success
Digital advertising, search engine marketing and social media engagement can play an essential role in the recruitment and selection process, particularly during a pandemic. Along with proactive storytelling, these communication efforts can lead to dramatic results that assist with the selection of talented staff. Listen as a deputy superintendent and a communications director explain how they collaborated on a communications campaign that yielded one of the most robust selection seasons in recent years.
Speaker(s): Nicholas Glenn, Communications Director Monica Schroeder, EdD, pHCLE, Deputy Superintendent
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071912:0012:45 003 | TUE, JUL 19 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:00 PM - 3:45 PM CDT
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Best Practices for Promoting Educational Service Agencies
Whether you work for a BOCES, County Department of Education, Intermediate Unit or ESA, you face different challenges than your colleagues at local school districts. This panel discussion will feature ESA professionals with decades of experience discussing topics such as how they are a resource to locals, legislative analysis, types of services provided and more. Walk away with actionable ideas for how to better connect with local districts in order to promote your ESA's services.
Speaker(s): Mary Curley, Director of Communications & Learning Solutions Scott Salotto, Director of Communications and Governmental Relations Ashley Kryscynski, Communications & Public Relations Specialist Tom Scheidel, APR, Public Information Coordinator
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ESA -- PR/communication for Educational Service Agencies, Intermediate Units, BOCES, County Offices of Education
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071815:0015:45 000 | MON, JUL 18 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
12:00 PM - 12:45 PM CDT
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Teachers in the News: Understanding and Strengthening Media Coverage of Educators
Public Agenda—a non-partisan, non-profit organization that seeks to strengthen democracy by expanding voice and participation opportunities for all Americans—recently analyzed newspapers’ coverage of teachers from 2009 to 2020 and conducted a representative survey of K-12 public school teachers. During this session, Public Agenda will first present a high-level overview of findings and implications from the media research, focusing on how newspaper portrayals of teachers have changed since 2009. Participants will then engage in interactive small group discussions to develop and share strategies for strengthening coverage of teachers in the news.
Speaker(s): Dhara Shah, Senior Public Engagement Associate David Schleifer, Research Director Brian Schultz
AMPLIFY Session (virtual): 45-60 minutes. In-depth lecture (may be pre-recorded or live) with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071912:0012:45 004 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
1:00 PM - 1:45 PM CDT
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Beyond the Masks: Pivot Back to Positive Public Education Storytelling
School district communication professionals have been in crisis mode since February 2020. Now is the time to look beyond the mask and pivot back to telling the positive public education stories showcasing what is happening in your schools and district each day. Learn how a proactive strategy combined with an editorial calendar and intentional use of social media can get your communications team back on the storytelling track and increase positive engagement with your district community, local media and more.
Speaker(s): Angela Brown, CPC, Chief Communications Officer Naveen Boppana, Coordinator of Digital Content & Community Outreach
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
PLANNING -- PR/communication strategic planning (research and evaluation strategies, coordination/management of effective programs, collaborative efforts, accountability/results, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071913:0013:45 000 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
12:00 PM - 12:45 PM CDT
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The FAPE Formula: It’s Not Math, It’s a Holding Statement!
The county prosecutor just contacted your district to inform you that a staff member is being investigated for selling drugs to students. Although the situation has not hit the news yet, it is just a matter of time. What should you do? What systems and resources does your district/service agency have in place to proactively manage the situation? Using the RPIE process, participants will evaluate a variety of crisis scenarios and develop holding statements using the FAPE formula. Leave with an a number of holding statement samples and other crisis resources. Math skills are not necessary to be successful!
Speaker(s): Karen Heath, Supervisor of Communications
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
CRISES -- PR/communication crises (crisis communications case studies, crisis communication plans, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071912:0012:45 005 | TUE, JUL 19 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:00 AM - 9:45 AM CDT
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Ditching Deficits to Reclaim the Narrative
Mark Twain once said, "Out of our public schools grows the greatness of a nation." The national conversation around public schools does not live up to this lofty notion. Instead, it too often focuses on deficits, perceived inadequacies and paints a broken system. Schools are the heartbeat of our communities, and to help others see this, we must change our communications style. Learn why deficit-based communications are ineffective and how to re-craft narratives for your district to present asset-based models.
Speaker(s): Ben Kalb, Director Of Communications Sheri Stuart, Director, Communications Services
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072009:0009:45 000 | WED, JUL 20 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
1:00 PM - 1:45 PM CDT
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Employee Engagement in a Pandemic and Beyond
The COVID-19 pandemic stopped large employee celebrations with a bunch of people crammed into an under-ventilated room. Instead, public relations practitioners had to get creative to keep people caring and connecting. So what will employee engagement look like as school communities transition from a pandemic to an endemic? This session will focus on some of the big and little things that school communication personnel can do to help boost engagement in a safe, strategic and imaginative way during the pandemic and beyond.
Speaker(s): Stacy Brandt, APR, Communications Specialist
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071913:0013:45 001 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
2:00 PM - 2:45 PM CDT
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Don’t Fumble! Tips for Brand Management With Athletes and Coaches
It's the state championship game, media from across the state are covering your team, and when things don't go your team's way, a very public meltdown from your coach goes viral. What do you do? This practical, audience-involved session provides tips for communicators on how to work with coaches and athletes to build a program and school brand through the use of grassroots activism, social media and public outreach. Learn how to work with athletes to convey the importance of building their own brand.
Speaker(s): LaKisha Bruce, Director of Community Relations John Sumner, Communications Manager
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071914:0014:45 000 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
1:00 PM - 1:45 PM CDT
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Reputation Management: Developing Trust and Building Relationships in a Divided Community
Following the tumultuous years of the pandemic and divided constituents, school districts must help lead communities toward hope and healing. In this session, the panel will offer lessons on reputation management and provide recommendations for building trust, creating advocates and building a community.
Speaker(s): Carol Smith, Director, Communications & Community Relations Faith Behr, President / Consultant Jennifer Bova, Director of Community Relations
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071913:0013:45 004 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:00 PM - 3:45 PM CDT
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How to Effectively Engage With Your Local Educational Service Agency
As a local school public relations professional, you have a powerful ally in your BOCES, County Department of Education, Intermediate Unit or Educational Service Agency. In this panel discussion, ESA professionals with decades of experience will discuss how to use the ESA to enhance your work. The industry is evolving and nobody can do it by themselves. We all need support.
Speaker(s): Jodie Orzechowski, MA, APR, Assistant Director of Communications & Public Relations Toni Tatman, Chief Communications Officer Danielle Clark, APR, Chief Communications Officer Tom Scheidel, APR, Public Information Coordinator Diane Frost, Ph.D., Superintendent of Schools
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ESA -- PR/communication for Educational Service Agencies, Intermediate Units, BOCES, County Offices of Education
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071915:0015:45 000 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
2:00 PM - 2:45 PM CDT
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New Research: The Future of School-Home Communications
Sponsored by: ParentSquare
What’s working best to reach families now, and what’s going to change in the future? In this session, Jay Klanfer, VP of District Partnerships at ParentSquare, will walk through the results of an exclusive national survey that reveals which communications channels are in use and most effective today, and what school-home communications may look like in 2-3 years. This session features insights about the survey data from Keith Kruger, CEO of CoSN, Trinette Marquis, APR, Executive Director of CalSPRA, and Elisabeth O’Bryon, Ph.D., co-founder and Chief Impact Officer, Family Engagement Lab. Join us to find out what these three experts representing School PR, Family Engagement and Technology see as priorities for the future of school-home communications. Speaker(s): Jay Klanfer, VP, District Partnerships
CORPORATE SHOWCASE (virtual): 45-60 minutes. Gold sponsors share their expertise, products and services in a pre-recorded lecture with live chat.
PLANNING -- PR/communication strategic planning (research and evaluation strategies, coordination/management of effective programs, collaborative efforts, accountability/results, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071914:0014:45 002 | TUE, JUL 19 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
2:00 PM - 2:45 PM CDT
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Media Matters: Choosing the Right Words and Going All In
Learn best practices to protect the image of your district by strategically handling difficult situations like lawsuits, employee arrests and protests on the doorstep of your district's administrative center. Find out what led Collier County Public Schools to being featured, in a positive light, on NBC Nightly News twice in four months during the COVID-19 pandemic and to the TODAY Show broadcasting live from a CCPS campus on the first day of school. Sharpen skills to master media relations, enhance reputations and expand your audience reach.
Speaker(s): Chad Oliver, Executive Director of Communications and Community Engagement
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071814:0014:45 000 | MON, JUL 18 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
2:00 PM - 2:45 PM CDT
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Smore and Smoothies: A Blend of Design and Data for Improved Engagement
Sponsored by: Smore Come learn how to blend design and data to create immersive, engaging communications that readers will lap up. Get tools, tips, and templates for guaranteed parent engagement during Back to School. Bonus: first-time NSPRA attendees get an exclusive school communicators’ starter pack.
Speaker(s): Shlomi Atar, CEO & Co-Founder - Smore Marcus Kingsley, Vice President of Sales - SchoolStatus Scott Nunes, District Engagement Advocate - Canva
CORPORATE SHOWCASE (virtual): 45-60 minutes. Gold sponsors share their expertise, products and services in a pre-recorded lecture with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071914:0014:45 003 | TUE, JUL 19 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
11:00 AM - 11:45 AM CDT
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Moving Beyond the Noise: The Glendora USD Story
Many school board meetings nationwide have become contentious as national political disagreements play out locally. These issues can create significant disruptions to board governance and district operations. The Glendora Unified School District, in partnership with the Donovan Group, will share how it has strategically navigated these turbulent times to keep the focus on the "why"—our students. Participants will leave with communication and community engagement strategies and tools to apply and transform their districts. Our conversation will cover topics like COVID-19, social media, curricular controversy and communicating through crises in a way that maintains and builds trust in your community.
Speaker(s): Virginia Kelsen, Assistant Superintendent Lori Mueller, Ed. D., Partner Penelope DeLeon, Ed.D., Superintendent
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
CRISES -- PR/communication crises (crisis communications case studies, crisis communication plans, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072011:0011:45 000 | WED, JUL 20 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
1:00 PM - 1:45 PM CDT
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My Plan, My Story: A Campaign To Promote Student Career Pathways
The "My Plan, My Story" series follows students and alumni through their journeys of finding a career pathway that has worked best for them. In Maine Township High School District 207, the integrated career services program offers students experiences in a wide variety of possibilities for their future. "My Plan, My Story" allows students, parents and community partners to learn about what is possible through compelling individual student and alumni stories. Learn how the series was created and how it's being used in a variety of contexts promoting important programs to the school community.
Speaker(s): Daniel Kolen, Coordinator of Digital Media
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071913:0013:45 000 | TUE, JUL 19 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
2:00 PM - 2:45 PM CDT
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Oops, I... Won’t Do That Again!
Adults tell students all the time that it is okay to make mistakes because that is how we all learn. However, do we really practice what we preach? Come join me for a look at some of the mistakes I have made along the way, all of which have subsequently made me a better public relations professional. Take all my learnings without the risk of making my same mistakes again, and have some laughs with me along the way.
Speaker(s): Jennifer Nimke, Dir. of Comm and Strategic Planning
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071814:0014:45 000 | MON, JUL 18 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
7:00 PM - 7:45 PM CDT
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Operation Military Families: Supporting Service Members and Their Students
Learn engaging and innovative strategies to support military-connected students and their families. The presentation will focus on district-wide initiatives guaranteed to foster engagement between military families and their schools. Attendees will also learn how to boost school-specific events with fun, interactive activities that will not only show recognition of military-connected students but also promote a sense of belonging within the school as a whole. Takeaways will include promotional materials, logistical pointers and tips on how to take your military family partnerships to the next level!
Speaker(s): Lisa Kerry, Family & Community Engagement Specialist Laura Lerf, Family & Community Engagement Specialist Andrea Vail, Administrator of Business & Community Partnerships
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071919:0019:45 000 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:00 PM - 3:20 PM CDT
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Leveraging Your Communication Plan to Achieve Satisfied Customers
Staying true to your communication plan in good times is easy. Leveraging the plan during a global pandemic and the hectic day-to-day in our schools is challenging but important to the outcome of your family and community satisfaction. Learn more about the process of putting a plan together and how to stick to it when conditions are less than ideal.
Speaker(s): Patti Lux, Communications Director Adam Mumm, Multimedia & Website Strategist
GOLD MINE (virtual): 15-25 minutes. Pre-recorded mini-session on a program/best practice topic with live chat.
PLANNING -- PR/communication strategic planning (research and evaluation strategies, coordination/management of effective programs, collaborative efforts, accountability/results, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071915:0015:20 002 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:00 PM - 3:45 PM CDT
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Rediscover the Magic of School PR
Why did you get into school PR? Do you remember? Let?s spend some time together, tapping into your initial days on the job! What were your goals? What did you hope to accomplish? Those goals are still there! Underneath the daily stress and constant pivoting are still goals, objectives and tactics waiting to get done, all in the name of serving kids. In this session, participants will walk away with the inspiration to refocus on their strategic plans. The goal is to have all the enthusiasm and excitement of a newbie, with the strategy and passion of a veteran!
Speaker(s): Christy McGee, APR, Director of Communications
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
WELLNESS -- PR/communication wellness and stress management (school system programs and campaigns, coaching and self-care tips for communicators)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071915:0015:45 000 | TUE, JUL 19 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
11:45 AM - 1:45 PM CDT
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Live Stream: NSPRA President Installation and Gold Medallion Awards Ceremony Luncheon Sponsored by K12 Insight
The final event of the NSPRA 2022 National Seminar is the NSPRA President Installation and Gold Medallion Awards Ceremony Luncheon. Watch a live stream on YouTube of the installation of Cathy Kedjidjian, APR, as 2022-2023 NSPRA president, the presentation of 2022 Gold Medallion Awards and a preview of the NSPRA 2023 National Seminar in St. Louis, Mo.
Watch the ceremony live stream on YouTube. Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022072011:4513:45 035 | WED, JUL 20 |
1729C5BE-3D51-EC11-80F0-956589BB89A1 374A5769-3651-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
2:00 PM - 2:45 PM CDT
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Showing the Value of Your School PR Program 2.0: Surviving COVID-19
One of the toughest tasks school public relations professionals face is proving the value of their work. But COVID-19 has also led to some valuable new organizational dynamics. Some PR pros say they?ve forged stronger relationships with other departments, and others say they?ve gained a seat at the table in strategic decision making. Research overwhelmingly shows that school PR is worth many times its investment, but as practitioners, we often overlook promoting our worth. Learn why and how to promote your value.
Speaker(s): Lana Snodgras, Director of Communications Ben Fisher, Director of Communications
SKILL Session (virtual): 30-45 minutes. Pre-recorded lecture or panel discussion with live chat.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
Location: Virtual Session Code: Virtual
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Location: Virtual Session Code: Virtual
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2022071914:0014:45 000 | TUE, JUL 19 |
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