In-Person Sessions

When it comes to selecting a school for their child, parents are choosy—and they’ve never had more options. Long before they walk into a school, they narrow their choices by searching online. Digital marketing is critical if you want to be found among the select few. Designing a digital marketing campaign goes beyond ads. From branding to user experience, communicators are learning new skills in the digital world. Hear from districts that launched digital campaigns. Learn how to map the customer journey, plan touch-points, execute for SEO, and integrate paid, earned, owned media to get results.