Monday, Jul 18, 2022
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Monday, Jul 18, 2022
1:15 PM - 2:45 PM CDT
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Intentional Recruiting for School Communications Departments
Diversity within a communications department can have a positive effect on the equity and inclusiveness of a school district’s communication practices. Listen as a panel of current and past department leaders explore the barriers that prevent districts from attracting a more diverse spectrum of applicants for communications positions. Panelists will offer strategies for reducing bias in recruitment practices and share their ideas for developing a more diverse pipeline of future communication leaders.
Panelists: NSPRA Communication Equity and Diversity Task Force
Speaker(s):
Joe Ortiz, Director, Public Relations & Marketing
Music Watson, APR, Chief of Staff
Jessica Martinez-Brooks, Sr. Director of Strategic Communications and Transformation
Catherine Carbone-Rogers, APR, Chief Communications Officer
Trent Allen, APR, Chief of Staff
Sheba Clarke, Public Relations Coordinator
David Smith, Chief Communications Officer
AMPLIFY Session: 1.5 hours. Interactive, mini-workshop or in-depth lecture/panel discussion.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
VETERAN school PR professional (15+ years): Session explores topics such as high-level communication issues and strategies, newly emerging communication trends and changing demographics affecting school PR.
Location: Chicago 6, Sheraton Grand Chicago Hotel
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Location: Chicago 6, Sheraton Grand Chicago Hotel
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2022071813:1514:45 000
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MON, JUL 18
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