Monday, Jul 18, 2022
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Monday, Jul 18, 2022
3:00 PM - 4:00 PM CDT
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Meeting at the Crossroads: Searching for Common Ground in a Divided Community
We’ve all been there, that dreaded board meeting where parents speak out against what they believe is an affront to their values or disruptive to their child’s education. National polls tell us public education is a top issue leading up to the midterm elections. How can we anticipate activism and still engage our community productively? Learn best practices to anticipate and manage issues, diffuse and redirect angry publics, and maintain public understanding and support with research, common messaging and active listening. Leave this session with an effective communication plan, prepared for your next encounter with the toughest critics.
Speaker(s):
Amanda Puleo, APR, Communication Coordinator
Janet Swiecichowski, Fellow PRSA, VP
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Chicago 7, Sheraton Grand Chicago Hotel
Session Code: 2044
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Location: Chicago 7, Sheraton Grand Chicago Hotel
Session Code: 2044
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2022071815:0016:00 001
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MON, JUL 18
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