In-Person Sessions
The NSPRA 2022 National Seminar program for in-person attendees includes four days of networking opportunities, special events and learning sessions from July 17-20. All in-person events will take place at the Sheraton Grand Chicago Hotel, 301 E North Water St., Chicago, Illinois. All times are listed in Central Time, which is the local time zone for Chicago.
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
8:00 AM - 9:00 AM CDT
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School PR DIY: Building a Right-Sized Communications Team
As school PR pros, we wear too many hats. But how many is too many, and how do you know when it’s time to bring someone else in to wear a few of those hats? Successful school PR teams/programs should be scaled based on what they do and the services they provide, not by the number of students in a district. In this interactive session, learn how to recognize when growing pains mean that it’s actually time to grow and get some tips on how to bring in and scale up the human capital on your communications team.
Speaker(s): Chris Tennill, APR, Chief Communications Officer
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Mississippi, Sheraton Grand Chicago Hotel Session Code: 2042
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Location: Mississippi, Sheraton Grand Chicago Hotel Session Code: 2042
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2022071908:0009:00 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6C645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3CEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
4:15 PM - 5:15 PM CDT
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The Uncivil Debate: Communication in an Era of Outrage
Public schools are navigating through a perfect storm of controversies, catastrophes and critical situations: pandemic pandemonium, CRT, natural disasters, mean-spirited politics, DEI (diversity, equity and inclusion), declining enrollment, workforce turnover, sex abuse, immigration, and parental choice. Public schools are the battleground for an increasingly uncivil debate as these issues collide. In this session, a veteran communicator will share his views about where we are and where we’re headed when it comes to public engagement in education. He will also lead a collaborative discussion about practices, pitfalls and possibilities for dealing with the negativity virus in our schools.
Speaker(s): Thomas DeLapp, APR, Chairman & Founder
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Mississippi, Sheraton Grand Chicago Hotel Session Code: 2110
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Location: Mississippi, Sheraton Grand Chicago Hotel Session Code: 2110
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2022071916:1517:15 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6C645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3CEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:00 PM - 4:00 PM CDT
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Data-Driven Decision Making
Sponsored by: Qualtrics
Learn how you can use experience data to factor into decisions for your district and other key stakeholders to drive meaningful change. Speaker(s): Byron Adams, K12 Education Industry Advisor Kristin Pedersen, Coordinator of Community Affairs Chace Ramey, Deputy Superintendent
CORPORATE SHOWCASE: 1 hour. Gold sponsors share their expertise, products and services.
PLANNING -- PR/communication strategic planning (research and evaluation strategies, coordination/management of effective programs, collaborative efforts, accountability/results, etc.)
VETERAN school PR professional (15+ years): Session explores topics such as high-level communication issues and strategies, newly emerging communication trends and changing demographics affecting school PR.
Location: Mississippi, Sheraton Grand Chicago Hotel |
Location: Mississippi, Sheraton Grand Chicago Hotel |
2022071915:0016:00 000 | TUE, JUL 19 |
579C104D-A6E2-EC11-80F2-AFC32350B496 1529C5BE-3D51-EC11-80F0-956589BB89A1 70645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F 3EEE27FF-5851-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
8:00 AM - 9:00 AM CDT
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Moving Beyond the Noise: The Glendora USD Story
Many school board meetings nationwide have become contentious as national political disagreements play out locally. These issues can create significant disruptions to board governance and district operations. The Glendora Unified School District, in partnership with the Donovan Group, will share how it has strategically navigated these turbulent times to keep the focus on the “why”—our students. Participants will leave with communication and community engagement strategies and tools to apply and transform their districts. Our conversation will cover topics like COVID-19, social media, curricular controversy and communicating through crises in a way that maintains and builds trust in your community.
Speaker(s): Virginia Kelsen, Assistant Superintendent Lori Mueller, Ed. D., Partner
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
CRISES -- PR/communication crises (crisis communications case studies, crisis communication plans, etc.)
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Arkansas, Sheraton Grand Chicago Hotel Session Code: 2040
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Location: Arkansas, Sheraton Grand Chicago Hotel Session Code: 2040
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2022071908:0009:00 001 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:00 PM - 4:00 PM CDT
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Operation Military Families: Supporting Service Members and Their Students
Learn engaging and innovative strategies to support military-connected students and their families. The presentation will focus on district-wide initiatives guaranteed to foster engagement between military families and their schools. Attendees will also learn how to boost school-specific events with fun, interactive activities that will not only show recognition of military-connected students but also promote a sense of belonging within the school as a whole. Takeaways will include promotional materials, logistical pointers and tips on how to take your military family partnerships to the next level!
Speaker(s): Andrea Vail, Administrator of Business & Community Partnerships Laura Lerf, Family & Community Engagement Specialist Lisa Kerry, Family & Community Engagement Specialist
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Arkansas, Sheraton Grand Chicago Hotel Session Code: 2097
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Location: Arkansas, Sheraton Grand Chicago Hotel Session Code: 2097
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2022071915:0016:00 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 66645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8CA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
8:00 AM - 9:00 AM CDT
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"I’m Fine?” Taking the Trauma-informed Pathway Back to Your Best Leader-self
Does the grind of the no-end-date pandemic and the loss of “shared truth” have you questioning your life choices and looking for the exits? Us too. Until we started to properly address our own trauma as leaders, so we could keep doing what we’re best at. In this interactive session, we’ll tap into the power of each others’ battle stories, explore the chasm of ambiguous loss, and build a few more rungs into the ladders we use to climb out and keep it together… because leaders gotta lead.
Speaker(s): Skye Heritage, Communications Director Sarah Byrne-Martelli, D.Min, Board Certified Palliative Care Chaplain
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
WELLNESS -- PR/communication wellness and stress management (school system programs and campaigns, coaching and self-care tips for communicators)
VETERAN school PR professional (15+ years): Session explores topics such as high-level communication issues and strategies, newly emerging communication trends and changing demographics affecting school PR.
Location: Arkansas, Sheraton Grand Chicago Hotel Session Code: 2078
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Location: Arkansas, Sheraton Grand Chicago Hotel Session Code: 2078
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2022071808:0009:00 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 74645CB8-5851-EC11-80F0-956589BB89A1 A52D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 3EEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
10:30 AM - 11:30 AM CDT
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Build Your Own Social Media Network
You can’t be in two places at once. Or for that matter, you can’t be in 12 buildings simultaneously. Discover the importance of building an internal social network to be your eyes and ears (and camera) throughout your district. Learn how to create and train a network of staff members to help you capture and share the positive stories district-wide. Once implemented, the network will help you generate and share content for social media, email newsletter, website and story pitches to media. You can’t be in two places at once, but you can seem to be.
Speaker(s): Caitlin Wiedenheft, Communications Coordinator
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2069
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Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2069
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2022072010:3011:30 001 | WED, JUL 20 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
4:15 PM - 5:15 PM CDT
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Connecting With Your Spanish-Speaking Families
The Longview ISD Community Relations team saw the need to connect more with our Spanish-speaking families, which represents our largest population, and to keep them informed on school board decisions, community resources, campus events and programs in a unique way. We started the first Spanish-speaking school district radio show in Texas, became the first to broadcast our high school soccer games with Spanish commentary, and have seen amazing engagement results. We have also closed a communication gap that existed with an underserved population in our area. Learn how to utilize your school district's strengths and opportunities to engage and connect with Spanish-speaking families.
Speaker(s): Francisco Rojas, Public Information Officer
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
DIVERSITY -- PR/communication equity and diversity (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2051
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Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2051
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2022071916:1517:15 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 64645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8CA0BCB3-5A51-EC11-80F0-956589BB89A1 118A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
1:15 PM - 2:45 PM CDT
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Data-Driven Content Marketing: Analytics in Action
With an overwhelming amount of data available to communicators and marketers, how can busy school public relations professionals use the information available to make strategic choices about content creation? One effective approach: partner with an expert in digital data to review the customer journey, identify the data points most relevant to the journey, and let that data shape your approach to content marketing. Learn about the Wichita Public Schools team’s journey to using analytics strategically, and practice the individual parts that led to a holistic marketing approach.
Speaker(s): Suzy Finn, Marketing and Strategic Partnerships Supervisor
AMPLIFY Session: 1.5 hours. Interactive, mini-workshop or in-depth lecture/panel discussion.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2090
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Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2090
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2022071913:1514:45 002 | TUE, JUL 19 |
6E619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6E645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 0FD44977-5351-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
8:00 AM - 9:00 AM CDT
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Response and Recovery: Managing a Racial Crisis
A rash of racial and bias incidents in schools are causing fragmentation and division not unlike what we see across the country, especially on issues of diversity, equity and inclusion. School districts don't know where to start, what to do or are taking too long to address the incident. Managing a racial crisis in the moment may be one of the toughest leadership challenges, but recovering from one can be equally daunting if not more so. Learn how to create your own Racial Harms Protocol and Response Plan, which can help school communicators and other district leaders turn a racial crisis into a catalyst for positive change.
Speaker(s): Rick J. Kaufman, APR, Executive Director of Community Relations & Emergency Management
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2106
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Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2106
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2022071908:0009:00 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6C645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1F3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:00 PM - 4:00 PM CDT
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New Sup, New Start: Changing Leadership in Challenging Times
The new superintendent of Charlottesville (Va.) City Schools and a veteran communicator with the school system will share strategies and experiences for building credibility and positive energy during a superintendent transition. COVID-19, community mistrust and state/national politics raise challenges, but we have solutions.
Speaker(s): Royal Gurley, Ed.D., Superintendent Amanda Korman, Community Relations Liaison Beth Cheuk, Coordinator of Public Relations
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2061
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Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2061
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2022071815:0016:00 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6C645CB8-5851-EC11-80F0-956589BB89A1 A52D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
8:00 AM - 9:00 AM CDT
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CANCELLED: Recruitment, Engagement and Storytelling: Why Effective Communications Is Vital for Selection Success
Note: The presenter has canceled the in-person presentation of this session, but it is available in the virtual Seminar event platform.
Digital advertising, search engine marketing and social media engagement can play an essential role in the recruitment and selection process, particularly during a pandemic. Along with proactive storytelling, these communication efforts can lead to dramatic results that assist with the selection of talented staff. Listen as a deputy superintendent and a communications director explain how they collaborated on a communications campaign that yielded one of the most robust selection seasons in recent years. Speaker(s): Monica Schroeder, EdD, pHCLE, Deputy Superintendent Nicholas Glenn, Communications Director
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2130
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Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2130
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2022071808:0009:00 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 66645CB8-5851-EC11-80F0-956589BB89A1 A52D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 118A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:00 PM - 4:00 PM CDT
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Reel Potential! Learn How to Leverage Instagram Reels to Grow Your Audience
Overwhelmed at the thought of Instagram Reels? You shouldn’t be! Learn how Allentown School District has incorporated an IG Reel strategy to catapult its reach. These short-form videos are fun, engaging and will grow your followers. You’ll have the opportunity to create your first reel, see different examples of school content, and see the data that shows the significant reach that they create. Be ready to confidently take on this platform in the 2022-2023 school year.
Speaker(s): Melissa Reese, Communications Manager Andrea Gribble, Owner
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2006
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Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2006
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2022071915:0016:00 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
4:15 PM - 5:15 PM CDT
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When a Bad Situation Goes Viral
Public relations professionals have seen it all! Between the takeover of a school board meeting by anti-mask protesters, and the attempted zip-tie and citizen's arrest of an elementary school principal, the Vail School District PR team found themselves in uncharted territory the last year. Both events went viral on social media and were covered by major national news outlets. Hear how the team acted fast, developed communications strategies on a large scale, and attempted to bring staff and the community back together after such traumatizing events.
Speaker(s): Darcy Mentone, M.Ed, Director of Communications and Public Affairs Kendra Santucci, Marketing and Communications Specialist Stacy Winstryg, Communications Specialist
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
CRISES -- PR/communication crises (crisis communications case studies, crisis communication plans, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2111
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Location: Chicago 6, Sheraton Grand Chicago Hotel Session Code: 2111
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2022071816:1517:15 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 80979374-26AA-EC11-80F1-DF3C77D4812F A52D0EEA-5A51-EC11-80F0-956589BB89A1 8CA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
1:15 PM - 2:45 PM CDT
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Intentional Recruiting for School Communications Departments
Diversity within a communications department can have a positive effect on the equity and inclusiveness of a school district’s communication practices. Listen as a panel of current and past department leaders explore the barriers that prevent districts from attracting a more diverse spectrum of applicants for communications positions. Panelists will offer strategies for reducing bias in recruitment practices and share their ideas for developing a more diverse pipeline of future communication leaders.
Panelists: NSPRA Communication Equity and Diversity Task Force Speaker(s): Joe Ortiz, Director, Public Relations & Marketing Music Watson, APR, Chief of Staff Jessica Martinez-Brooks, Sr. Director of Strategic Communications and Transformation Catherine Carbone-Rogers, APR, Chief Communications Officer Trent Allen, APR, Chief of Staff Sheba Clarke, Public Relations Coordinator David Smith, Chief Communications Officer
AMPLIFY Session: 1.5 hours. Interactive, mini-workshop or in-depth lecture/panel discussion.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
VETERAN school PR professional (15+ years): Session explores topics such as high-level communication issues and strategies, newly emerging communication trends and changing demographics affecting school PR.
Location: Chicago 6, Sheraton Grand Chicago Hotel |
Location: Chicago 6, Sheraton Grand Chicago Hotel |
2022071813:1514:45 000 | MON, JUL 18 |
6E619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6C645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F 3EEE27FF-5851-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
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Sharing Classroom Activities
2022 Golden Achievement Award Winner: Learn about this award-winning campaign, in which Columbia Public Schools informed and engaged stakeholders and increased transparency and support for the district by showcasing student and teacher success stories in a blog-style format. It demonstrated what day-to-day learning in district classrooms looks like through curated stories and visual elements.
Speaker(s): Aurora Meyer, APR, Communication Manager
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 032 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Righting the Wrong: Protecting Your School District’’s Reputation
In response to the vaccine/testing mandate for school employees per the governor’s Executive Order, protesters staged a unique demonstration with shoes, messages and posters outside the District 47 main office. Photos of the demonstration were taken and posted on social media, and one post, in particular, went viral. National and international media outlets contacted the district to confirm the accuracy of the rapidly spreading social media post, which had become riddled with misinformation and untruths. What happened in District 47 could happen anywhere. Learn how to report and correct misinformation online when it hits the fan in your school district!
Speaker(s): Denise Barr, Director of Communications and Public Engagement
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
CRISES -- PR/communication crises (crisis communications case studies, crisis communication plans, etc.)
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2043
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Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2043
|
2022072008:0009:00 032 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 80979374-26AA-EC11-80F1-DF3C77D4812F 3339FF7C-27A9-EC11-80F1-DF3C77D4812F A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3CEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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3 Ways to Turn Your One-Person PR Department Into a Team
Teamwork makes the dream work. No doubt, you’ve heard that phrase dozens of times, from middle school group projects to high-stakes sporting events. However, when you’re flying solo and juggling multiple responsibilities in a one-person communications shop, it can sometimes feel impossible to find reliable “teammates” who can assist. Generating content, sharing your district’s story and managing effective two-way communication takes teamwork. Get three easy-to-implement ideas to help you tap existing resources and build a solid communications team – without busting your budget.
Speaker(s): Kristin Boyd Edwards, Content Curator and Strategic Writer
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2127
|
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2127
|
2022072008:0009:00 003 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 66645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
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Aim for Excellence: Achieving Wellness the SELma Way
The past two years have been extremely stressful for educators, communicators and school leaders. Even before the pandemic, Selma City Schools understood the importance of implementing wellness initiatives to help improve school and district culture. Learn how Selma City Schools is incorporating wellness initiatives such as self-care rooms, virtual calming spaces and yoga for students, staff, parents and community stakeholders.
Speaker(s): Courtney Washington, Community Engagement Specialist
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
WELLNESS -- PR/communication wellness and stress management (school system programs and campaigns, coaching and self-care tips for communicators)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2107
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Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2107
|
2022072009:1510:15 004 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 74645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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Education Podcast and Radio
Does your district have a radio show or podcast? It's easier than you think. Looking for the inside scoop on easily creating your radio or podcast show? Stop in for this quick and informative look into broadcasting your district's messages.
Speaker(s): Jack Cobb, Communications Director
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2064
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Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2064
|
2022072008:0009:00 012 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F A72D0EEA-5A51-EC11-80F0-956589BB89A1 8CA0BCB3-5A51-EC11-80F0-956589BB89A1 118A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
How to be a Brand Gladiator
Brand gladiators create systems and rhythms to elevate an organization and its brand each and every day. Learn how to develop, enhance and promote a school district's brand in a way that produces results and wins the hearts and minds of stakeholders.
Speaker(s): Donald Killingbeck, Superintendent
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2007
|
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2007
|
2022072008:0009:00 017 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6E645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Telling a School District’s Solar Energy Story
Since the Batesville School District became the first and largest solar array in the state of Arkansas, it has received local, national and international media attention. The kicker: All of their savings have been poured back into raising teacher pay! Learn about the district's strategic plan, its communication efforts and how the board and superintendent's vision was brought to life with the help of solar.
Speaker(s): Megan Renihan, Communications Coordinator
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2036
|
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2036
|
2022072008:0009:00 040 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F A52D0EEA-5A51-EC11-80F0-956589BB89A1 8CA0BCB3-5A51-EC11-80F0-956589BB89A1 118A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Leveraging Technology to Build Community Understanding, Trust and Support
We all know video is king when it comes to social media engagement, but what if there was a way to get 10x more engagement without editing? This award-winning communications and superintendent team has seen great results using Facebook Live and other new technologies to build community understanding, trust and support. They'll show you quick and easy ways to improve engagement in your area.
Speaker(s): Phillip Campbell, NSPRA Northwest Region Vice President Samantha Williams
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2012
|
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2012
|
2022072008:0009:00 020 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 66645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Leveraging Your Communication Plan to Achieve Satisfied Customers
2022 Golden Achievement Award Winner: Staying true to your communication plan in good times is easy. Leveraging the plan during a global pandemic and the hectic day-to-day in our schools is challenging but important to the outcome of your family and community satisfaction. Learn more about the process of putting a plan together and how to stick to it when conditions are less than ideal.
Speaker(s): Patti Lux, Communications Director Adam Mumm, Multimedia & Website Strategist
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
PLANNING -- PR/communication strategic planning (research and evaluation strategies, coordination/management of effective programs, collaborative efforts, accountability/results, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2114
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Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2114
|
2022072009:1510:15 016 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 70645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Selling Educational Services to School Districts
2022 Golden Achievement Award Winner: Get creative with how you sell your educational services to school districts! Learn how the Educational Service District 105 in Yakima, Washington, created a Tiers of Service Plan with regional vendor discounts to provide options for school districts while ensuring consistent funding for their public relations and marketing department throughout the year.
Speaker(s): Brittany Kaple, Marketing Coordinator
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
ESA -- PR/communication for Educational Service Agencies, Intermediate Units, BOCES, County Offices of Education
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2132
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Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2132
|
2022072009:1510:15 031 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 68645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
What’s Good in 109: Building A Storytelling Team
How does one person cover all of the great stories of a school district? In this session, learn how we were able to recruit storytelling teams at each school in partnership with our teachers' union, claim a standing spot on the monthly Board of Education agenda, and even manage to purchase some fun storytelling equipment along the way.
Speaker(s): Eric Steckling, Director of Communications
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2076
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Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2076
|
2022072008:0009:00 045 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6E645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
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Leyden: One Amazing Story
2022 Golden Achievement Award Winner: Learn about this award-winning video campaign, which showcased unique stories that represented the Leyden High School District 212 mission statement while showcasing diversity among students, staff, alumni and even our parents/community members.
Speaker(s): Dominik Skorynko Karen Geddeis, APR, CSBO, Director of Communications Brandon Delgado, Video Production Specialist
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 017 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Gold Mine Roundtables - Session I Sponsored by Apptegy
Mine for valuable ideas and nuggets to add to your school public relations treasure chest at the Gold Mine Roundtables! Choose from a variety of topics, and during a one-hour breakout session, attend three mini sessions of 20 minutes each. (Participants rotate among tables to a new topic every 20 minutes.) Don’t miss out on this opportunity to gather a mother lode of proven, practical ideas in a time-saving format.
NOTE: A full list of topics and table leaders will be provided at the session and with registration materials at check in.
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 001 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Gold Mine Roundtables - Session II Sponsored by Apptegy
Mine for valuable ideas and nuggets to add to your school public relations treasure chest at the Gold Mine Roundtables! Choose from a variety of topics, and during a one-hour breakout session, attend three mini sessions of 20 minutes each. (Participants rotate among tables to a new topic every 20 minutes.) Don’t miss out on this opportunity to gather a mother lode of proven, practical ideas in a time-saving format.
NOTE: A full list of topics and table leaders will be provided at the session and with registration materials at check in.
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 001 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
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Referendum 2021
2022 Golden Achievement Award Winner: Learn about this award-winning bond/finance campaign, which asked the Anoka-Hennepin Schools community to renew a $34.5 million operating levy; to renew a $4.5 million capital projects levy; and to approve a new operating levy to address mental health and social-emotional support for students, and academic interventions and support for underachieving students. The district successfully passed the two levy renewals and increased voter turnout by 10.7 percent.
Speaker(s): JIm Skelly, Director, communications and public relations
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 026 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
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A Caring Calendar
2022 Golden Achievement Award Winner: After a contentious and damaging 2021-22 School Year Calendar development process that included public divisions within the school board over religious differences and international issues, a new approach was needed for developing the 2022-23 School Year Calendar. Learn about this award-winning special communication project/campaign, which reestablished transparency and trust in Fairfax County Public Schools’ decision-making.
Speaker(s): Helen Lloyd, Executive Director Tracey Wynne, Director of Community Relations
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 003 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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Renaming of Vance Elementary School
2022 Gold Medallion Award Winner: Learn about this award-winning public engagement campaign, in which Asheville City Schools and the greater school community worked together to ensure students, their families and staff felt seen, heard and empowered to rename a school from a former slaveholder to the district’s first Black administrator, a woman who dedicated 52 years serving students.
Speaker(s): Ashley Thublin, APR, Director of Strategic and Crisis Communications
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 030 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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VaxUp FCPS: Reestablishing Trust in the Face of Pandemic Surges
2022 Gold Medallion Award Winner: Learn about this award-winning special communication campaign, in which Fairfax County Public Schools—the largest district in Virginia with 199 schools and 180,000 students—capitalized on collaborations with community health partners, historical connections to the Polio vaccine, and proximity to the White House to prepare for anticipated approval of the COVID-19 vaccine for school-age children. The campaign exceeded its goal of attaining the CDC 70% benchmark for vaccinations among those aged 12-18 and its research-based goal of 50% for the 5-11 cohort.
Speaker(s): Beth Visioli, Director of Communications Kathleen Miller, Media Outreach Specialist Christie Scott, Communications Manager
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 044 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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A Caring Calendar
2022 Golden Achievement Award Winner: After a contentious and damaging 2021-22 School Year Calendar development process that included public divisions within the school board over religious differences and international issues, a new approach was needed for developing the 2022-23 School Year Calendar. Learn about this award-winning special communication project/campaign, which reestablished transparency and trust in Fairfax County Public Schools’ decision-making.
Speaker(s): Helen Lloyd, Executive Director Tracey Wynne, Director of Community Relations
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 004 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Reawaken Your Community to Become BELIEVERS
2022 Gold Medallion Award Winner: Imagine, you're on a new, three-person communications team and just got poll results showing 74% of people were unsatisfied or had no opinion about your schools -- and a bond election was up in 3 months. Oh yeah, it happened. Learn about this award-winning bond/finance campaign and how the 27J Schools communications team rolled out never-before-used district marketing goals and strategies to win a bond election of more than a half-billion dollars for its 20,000-student district.
Speaker(s): Janelle Asmus, Director of Communications
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 027 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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The Road to Success Starts in Deer Valley
2022 Gold Medallion Award Winner: Learn about this award-winning marketing communication campaign, in which Deer Valley Unified School District captured kindergarten students and parents BEFORE they even registered for their first year of school. We will show you three data-driven ways to increase your enrollment by marketing directly to parents of future Kindergarten students.Speaker(s): Monica Allread, Director Kayla Pologa
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 043 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Teacher of the Year
2022 Golden Achievement Award Winner: Learn about this award-winning special communication project/campaign, which marked Pulaski County Special School District’s first time participating in the 60-year-old Arkansas Department of Education Teacher of the Year recognition program. The communications department established the district’s Teacher of the Year committee, and by the end of the project, PCSSD had 12 regional finalists for the Arkansas Teacher of the Year award.
Speaker(s): Jessica Duff, Executive Director of Communications
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 039 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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Seattle Rising: A Communications and HR Campaign to Recruit Educators of Color
2022 Golden Achievement Award Winner: Learn about this award-winning Marketing Communication Campaign, which was developed to recruit Black teachers to come work in a district to better reflect the diversity of the student population. From virtual welcome kits to Snapchat ads, this campaign used research to inform our messages, tools and strategies that helped increase applicants and new hires for the district.
Speaker(s): Lesley Rogers, APR, Senior VP Beverly Redmond, Assistant Superintendent Public Affairs Rachel Nakanishi, Education Communications Director
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 035 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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Say Hello to the New RTSD.org
2022 Golden Achievement Award Winner: The Radnor Township School District website hadn’t seen a major redesign since 2008. It had a clunky content management system with thousands of webpages and nearly 300 staff members and volunteer parents who had editing rights at one point. Then in February 2021, the RTSD School Board approved a plan for a complete desktop and mobile redesign, a standalone app and the migration of content to a new website host. Learn about this award-winning special communication project, in which a three-member District Communications team built on research to launch a new website within a year.
Speaker(s): Michael Petitti, Director of Communications
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 033 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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COVID Smart and GF Nation Strong!
2022 Golden Achievement Award Winner: Learn about this award-winning crisis communications campaign, in which Glens Falls City Schools preserved and grew relationships with stakeholders throughout the COVID-19 crisis by maintaining authenticity in our messages. Major messaging focused on food service for students, with the reward of more than half the student body participating in our emergency meal program; executing a successful budget vote entirely by absentee ballot, with the highest voter turnout in memory; and a reopening plan that led to families choosing in-person instruction for 82% of all students.
Speaker(s): Skye Heritage, Communications Director
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 005 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Recruitment, Engagement and Storytelling
2022 Golden Achievement Award Winner: Learn about this award-winning marketing communication campaign, in which the communications director and the deputy superintendent formed a collaboration to use enhanced digital strategies and tactics to manage a teacher shortage crisis and the lack of a pool of candidates that fit the district's specialized needs.
Speaker(s): Nicholas Glenn, Communications Director
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 028 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
The Challenge of Merging School Districts: Presenting a United Front in a Divided Community
2022 Golden Achievement Award Winner: Learn about this award-winning special communication project, in which the Capital Region BOCES Communications Service supported the Schenevus Central School District and Worcester Central School through a contentious merger proposal.
Speaker(s): Emily Popek, Communications Specialist
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 042 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Superintendent Search Process
2022 Golden Achievement Award Winner: Learn about this award-winning comprehensive, strategic, year-round communication program, which designed a community-driven superintendent search process to build a new level of engagement among families, students and staff to help select the next leader of San Diego Unified School District. The process was outlined in a 13-component superintendent search communications plan—created collaboratively with a 48-member, board-appointed advisory committee—that sought to address language and cultural barriers to participation.
Speaker(s): Marisa Berumen, Communications Liaison
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 038 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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Employee State of the District - Spring Update
2022 Golden Achievement Award Winner: Learn about this award-winning Annual State of the District Spring Update, which is intended to: 1) train and develop our site and department leaders as key communicators, 2) engage employees in effective two-way conversations about educational, staffing, compensation/benefits, finance and operational decisions that may impact them personally or as a team, and 3) build knowledge about and support for the district's various decision-making employee committees, upcoming facility projects and much more.
Speaker(s): Kelly Avants, APR, Chief Communications Officer
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 013 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Reynoldsburg City Schools Virtual Job Fair
2022 Golden Achievement Award Winner: Learn about this award-winning recruitment and retention program, in which the director of communications partnered with the Human Resources Department to launch the district’s the first Virtual Job Fair specific for teachers. In partnership with Battelle for Kids, RCS also developed the Portrait of an Educator, which outlines five competencies we look for when hiring highly qualified candidates.
Speaker(s): Jamie Wilson, Human Resources Director
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 031 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Honoring the Pride of Peoria
2022 Golden Achievement Award Winner: For the past 35 years, the Peoria Unified School District has recognized the top one percent of its employees by classifying these stellar individuals as the Pride of Peoria. Learn about the district’s award-winning Pride of Peoria social media campaign, which took place when the communications team had to pivot away from an in-person recognition ceremony due to COVID-19.
Speaker(s): Danielle Airey, Chief Communications Officer
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 016 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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2021-25 Alexandria City Public Schools Strategic Communications and Engagement Plan
2022 Golden Achievement Award Winner: Learn about this award-winning comprehensive, strategic, year-round communication program, which was restructured in July 2020 when two vital components became one team—the Department of School and Community Relations—that includes the Office of Communications and the Office of Community Partnerships and Engagement led by the newly created roles of the chief of school and community relations, an executive director of communications and an executive director of community partnerships and engagement, all cabinet-level positions.
Speaker(s): Julia Burgos, Chief of School and Community Relations
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 002 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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Substitute Recruitment
2022 Golden Achievement Award Winner: Learn about this award-winning recruitment campaign, which met its goal of increasing the substitute pool from 100 people to over 300 people in a time of educator shortages. Tactics included a website revamp, substitute career fairs, professional development for current substitutes, a social media campaign and more.
Speaker(s): Terri McHugh, APR, Community Relations Executive Director
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 037 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Focus Schools Marketing Campaign
2022 Golden Achievement Award Winner: Learn about this award-winning marketing/branding campaign, which was designed to stem the loss of students due to charter schools and the pandemic. The Focus School Campaign purposefully promoted the top six elementary and secondary schools that offered the greatest opportunity to secure new students. It reached distinct target audience via a variety of traditional, social and online media outlets.
Speaker(s): Lynn Goehring, Enrollment Marketing Specialist
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 014 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Leyden: One Amazing Story
2022 Golden Achievement Award Winner: Learn about this award-winning video campaign, which showcased unique stories that represented the Leyden High School District 212 mission statement while showcasing diversity among students, staff, alumni and even our parents/community members.
Speaker(s): Dominik Skorynko Karen Geddeis, APR, CSBO, Director of Communications Brandon Delgado, Video Production Specialist
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 021 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Sharing Classroom Activities
2022 Golden Achievement Award Winner: Learn about this award-winning campaign, in which Columbia Public Schools informed and engaged stakeholders and increased transparency and support for the district by showcasing student and teacher success stories in a blog-style format. It demonstrated what day-to-day learning in district classrooms looks like through curated stories and visual elements.
Speaker(s): Aurora Meyer, APR, Communication Manager
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 036 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Dickinson Public Schools Brand Est. 2020
2022 Golden Achievement Award Winner: Learn about this award-winning marketing/branding campaign launched by a communications department that didn’t exist until 2019. Dickinson Public Schools’ campaign focused on the use of branding, beginning with a redesign of its website in summer 2021 as well as social media and digital and print materials. It has led to a positive shift in how staff, students and the community view the new communications department.
Speaker(s): Sarah Trustem, Director of Communications and Community Relations
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 008 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Referendum 2021
2022 Golden Achievement Award Winner: Learn about this award-winning bond/finance campaign, which asked the Anoka-Hennepin Schools community to renew a $34.5 million operating levy; to renew a $4.5 million capital projects levy; and to approve a new operating levy to address mental health and social-emotional support for students, and academic interventions and support for underachieving students. The district successfully passed the two levy renewals and increased voter turnout by 10.7 percent.
Speaker(s): JIm Skelly, Director, communications and public relations
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 029 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Our Best Shot
2022 Golden Achievement Award Winner: Learn about this award-winning, comprehensive strategy to educate, motivate, vaccinate and test Birmingham City Schools students to ensure maximum school participation for 21,500 scholars throughout the COVID-19 pandemic.
Speaker(s): Nikki Seaborn, Coordinator of Strategy and Communications
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 026 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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Leaders of Color
2022 Golden Achievement Award Winner: Learn about the award-winning Leaders of Color program, which provides an opportunity for staff of color throughout Adams 12 Five Star Schools to connect with each other in an inclusive, identity-safe space. Some of the outcomes include staff of color feeling seen and having a space where they feel that they truly belong, expressing new hopes that people of color will have more opportunities for leadership positions, and feeling empowered to apply for leadership positions.
Speaker(s): Raquel Williams, Culture and Engagement Manager Joe A Ferdani, Chief Communications Officer
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 019 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
District All-Stars
2022 Golden Achievement Award Winner: Learn about the award-winning District All-Stars campaign, which was launched to recognize the hard work and skill displayed by Collier County Public Schools students and teams in athletic competitions, classrooms and the community. The program serves as a prominent public-facing campaign to highlight opportunities and benefits of enrollment in CCPS.
Speaker(s): Chad Oliver, Executive Director of Communications and Community Engagement
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 010 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
Dysart Schools Kindergarten Enrollment
2022 Golden Achievement Award Winner: Learn about this award-winning enrollment marketing campaign, which included tactics such as a website with virtual tours, an in-person Kindergarten Experience summer event, phone calls, targeted letters, print and digital advertising, Google keyword promotions and more.
Speaker(s): Renee Ryon, Director of Communications and Public Relations
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 011 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
MCPSS Gets Vaccinated
2022 Golden Achievement Award Winner: Alabama was leading the nation in COVID-19 deaths per capita and had the highest positivity rate in the nation when the governor announced that teachers and other school employees could get their first vaccine dose. Mobile County Public Schools quickly formed the COVID-19 Vaccination Committee and began drawing up a health plan and a communication plan to encourage employees to receive the vaccine. Learn about this award-winning special communication project/campaign, which contributed to about 63 percent of full-time employees getting vaccinated.
Speaker(s): Rena Philips, MSJ, Director of Communication
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 022 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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NVUSD: Stronger Together, Better Than Ever
2022 Golden Achievement Award Winner: As one of the first school districts in California to open for in-person learning, Napa Valley Unified School District remained committed to frequent and effective communication with its 16,500 students and 2,000 employees. Learn about the award-winning NVUSD: Stronger Together, Better Than Ever campaign, which included an audit of communication channels; self-help instructions for parents to access communication tools; live virtual events on Facebook and Zoom; revamping a bi-weekly family newsletter and more.
Speaker(s): ROSANNA MUCETTI, SUPERINTENDENT
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 023 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
School is...
2022 Golden Achievement Award Winner: Learn about this award-winning video series, which ran on the Loudoun County Public Schools social media, lobby video monitors and public access channel to help build enthusiasm for the return to school. The evergreen video series focused on student engagement, traditions, activities and learning rather than learning loss or what students had missed due to the pandemic.
Speaker(s): Joan Sahlgren, MBA, Director of Communication and Community Engagement
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 034 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
|
I Heart Coppell ISD Strategic Marketing Campaign
2022 Golden Achievement Award Winner: Learn about the award-winning I Heart CISD strategic marketing campaign, which follows the RPIE model (research, planning, implementation and evaluation) to build brand loyalty, engagement and increase enrollment. The communications team uses an online tool for a real-time data dashboard; reviews the data dashboard, editorial calendar and the strategic plan each week; and adjusts content, messaging and the tactics used in response to the data, feedback and input.
Speaker(s): Angela Brown, CPC, Chief Communications Officer
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 018 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
All Together Now: A Regional Approach to Diversity, Equity and Inclusion
2022 Golden Achievement Award Winner: Learn about this award-winning special communication project, in which the Capital Region BOCES Communications Service’s Diversity, Equity and Inclusion Committee collaborated with school leaders’ regional equity committee to bring more inclusive communications practices to schools and to put communications at the forefront of DEI work throughout and beyond New York’s Capital Region.
Speaker(s): Emily Popek, Communications Specialist
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 005 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Mental Health Alumni Series
2022 Golden Achievement Award Winner: Learn about this award-winning monthly video series, in which Loudoun County Public Schools highlighted the mental health resources available at schools for students. Videos featured high-profile alumni speaking on topics like handling stress, resiliency, asking for help and finding support.
Speaker(s): Joan Sahlgren, MBA, Director of Communication and Community Engagement
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 019 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Honoring the Pride of Peoria
2022 Golden Achievement Award Winner: For the past 35 years, the Peoria Unified School District has recognized the top one percent of its employees by classifying these stellar individuals as the Pride of Peoria. Learn about the district’s award-winning Pride of Peoria social media campaign, which took place when the communications team had to pivot away from an in-person recognition ceremony due to COVID-19.
Speaker(s): Danielle Airey, Chief Communications Officer
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 013 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
MCPSS Gets Vaccinated
2022 Golden Achievement Award Winner: Alabama was leading the nation in COVID-19 deaths per capita and had the highest positivity rate in the nation when the governor announced that teachers and other school employees could get their first vaccine dose. Mobile County Public Schools quickly formed the COVID-19 Vaccination Committee and began drawing up a health plan and a communication plan to encourage employees to receive the vaccine. Learn about this award-winning special communication project/campaign, which contributed to about 63 percent of full-time employees getting vaccinated.
Speaker(s): Rena Philips, MSJ, Director of Communication
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 018 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Our Best Shot
2022 Golden Achievement Award Winner: Learn about this award-winning, comprehensive strategy to educate, motivate, vaccinate and test Birmingham City Schools students to ensure maximum school participation for 21,500 scholars throughout the COVID-19 pandemic.
Speaker(s): Nikki Seaborn, Coordinator of Strategy and Communications
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 023 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
I Heart Coppell ISD Strategic Marketing Campaign
2022 Golden Achievement Award Winner: Learn about the award-winning I Heart CISD strategic marketing campaign, which follows the RPIE model (research, planning, implementation and evaluation) to build brand loyalty, engagement and increase enrollment. The communications team uses an online tool for a real-time data dashboard; reviews the data dashboard, editorial calendar and the strategic plan each week; and adjusts content, messaging and the tactics used in response to the data, feedback and input.
Speaker(s): Angela Brown, CPC, Chief Communications Officer
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 014 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Superintendent Search Process
2022 Golden Achievement Award Winner: Learn about this award-winning comprehensive, strategic, year-round communication program, which designed a community-driven superintendent search process to build a new level of engagement among families, students and staff to help select the next leader of San Diego Unified School District. The process was outlined in a 13-component superintendent search communications plan—created collaboratively with a 48-member, board-appointed advisory committee—that sought to address language and cultural barriers to participation.
Speaker(s): Marisa Berumen, Communications Liaison
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 034 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
VaxUp FCPS: Reestablishing Trust in the Face of Pandemic Surges
2022 Gold Medallion Award Winner: Learn about this award-winning special communication campaign, in which Fairfax County Public Schools—the largest district in Virginia with 199 schools and 180,000 students—capitalized on collaborations with community health partners, historical connections to the Polio vaccine, and proximity to the White House to prepare for anticipated approval of the COVID-19 vaccine for school-age children. The campaign exceeded its goal of attaining the CDC 70% benchmark for vaccinations among those aged 12-18 and its research-based goal of 50% for the 5-11 cohort.
Speaker(s): Beth Visioli, Director of Communications Kathleen Miller, Media Outreach Specialist Christie Scott, Communications Manager
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 037 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Recruitment, Engagement and Storytelling
2022 Golden Achievement Award Winner: Learn about this award-winning marketing communication campaign, in which the communications director and the deputy superintendent formed a collaboration to use enhanced digital strategies and tactics to manage a teacher shortage crisis and the lack of a pool of candidates that fit the district's specialized needs.
Speaker(s): Nicholas Glenn, Communications Director
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 025 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Say Hello to the New RTSD.org
2022 Golden Achievement Award Winner: The Radnor Township School District website hadn’t seen a major redesign since 2008. It had a clunky content management system with thousands of webpages and nearly 300 staff members and volunteer parents who had editing rights at one point. Then in February 2021, the RTSD School Board approved a plan for a complete desktop and mobile redesign, a standalone app and the migration of content to a new website host. Learn about this award-winning special communication project, in which a three-member District Communications team built on research to launch a new website within a year.
Speaker(s): Michael Petitti, Director of Communications
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 029 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
NVUSD: Stronger Together, Better Than Ever
2022 Golden Achievement Award Winner: As one of the first school districts in California to open for in-person learning, Napa Valley Unified School District remained committed to frequent and effective communication with its 16,500 students and 2,000 employees. Learn about the award-winning NVUSD: Stronger Together, Better Than Ever campaign, which included an audit of communication channels; self-help instructions for parents to access communication tools; live virtual events on Facebook and Zoom; revamping a bi-weekly family newsletter and more.
Speaker(s): ROSANNA MUCETTI, SUPERINTENDENT
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 020 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Reawaken Your Community to Become BELIEVERS
2022 Gold Medallion Award Winner: Imagine, you're on a new, three-person communications team and just got poll results showing 74% of people were unsatisfied or had no opinion about your schools -- and a bond election was up in 3 months. Oh yeah, it happened. Learn about this award-winning bond/finance campaign and how the 27J Schools communications team rolled out never-before-used district marketing goals and strategies to win a bond election of more than a half-billion dollars for its 20,000-student district.
Speaker(s): Janelle Asmus, Director of Communications
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 024 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Reynoldsburg City Schools Virtual Job Fair
2022 Golden Achievement Award Winner: Learn about this award-winning recruitment and retention program, in which the director of communications partnered with the Human Resources Department to launch the district’s the first Virtual Job Fair specific for teachers. In partnership with Battelle for Kids, RCS also developed the Portrait of an Educator, which outlines five competencies we look for when hiring highly qualified candidates.
Speaker(s): Jamie Wilson, Human Resources Director
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 028 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Dickinson Public Schools Brand Est. 2020
2022 Golden Achievement Award Winner: Learn about this award-winning marketing/branding campaign launched by a communications department that didn’t exist until 2019. Dickinson Public Schools’ campaign focused on the use of branding, beginning with a redesign of its website in summer 2021 as well as social media and digital and print materials. It has led to a positive shift in how staff, students and the community view the new communications department.
Speaker(s): Sarah Trustem, Director of Communications and Community Relations
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 008 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Seattle Rising: A Communications and HR Campaign to Recruit Educators of Color
2022 Golden Achievement Award Winner: Learn about this award-winning Marketing Communication Campaign, which was developed to recruit Black teachers to come work in a district to better reflect the diversity of the student population. From virtual welcome kits to Snapchat ads, this campaign used research to inform our messages, tools and strategies that helped increase applicants and new hires for the district.
Speaker(s): Lesley Rogers, APR, Senior VP Beverly Redmond, Assistant Superintendent Public Affairs Rachel Nakanishi, Education Communications Director
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 030 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
The Road to Success Starts in Deer Valley
2022 Gold Medallion Award Winner: Learn about this award-winning marketing communication campaign, in which Deer Valley Unified School District captured kindergarten students and parents BEFORE they even registered for their first year of school. We will show you three data-driven ways to increase your enrollment by marketing directly to parents of future Kindergarten students.Speaker(s): Monica Allread, Director Kayla Pologa
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 036 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Focus Schools Marketing Campaign
2022 Golden Achievement Award Winner: Learn about this award-winning marketing/branding campaign, which was designed to stem the loss of students due to charter schools and the pandemic. The Focus School Campaign purposefully promoted the top six elementary and secondary schools that offered the greatest opportunity to secure new students. It reached distinct target audience via a variety of traditional, social and online media outlets.
Speaker(s): Lynn Goehring, Enrollment Marketing Specialist
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 012 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Vision, Integrity & Passion (VIP) Awards Program
2022 Golden Achievement Award Winner: Launched in October 2021, the VIP program recognizes colleagues for making a difference in the school division. Throughout the year, ACPS highlights a certain category among our employees as a way to honor those who stand out for their dedication and achievement.
Speaker(s): Gladis Bourdouane, Assistant Director of Communications Taneika Taylor Tukan, School Engagement & Community Outreach Manager
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 047 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
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Leaders of Color
2022 Golden Achievement Award Winner: Learn about the award-winning Leaders of Color program, which provides an opportunity for staff of color throughout Adams 12 Five Star Schools to connect with each other in an inclusive, identity-safe space. Some of the outcomes include staff of color feeling seen and having a space where they feel that they truly belong, expressing new hopes that people of color will have more opportunities for leadership positions, and feeling empowered to apply for leadership positions.
Speaker(s): Raquel Williams, Culture and Engagement Manager Joe A Ferdani, Chief Communications Officer
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 015 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Teacher of the Year
2022 Golden Achievement Award Winner: Learn about this award-winning special communication project/campaign, which marked Pulaski County Special School District’s first time participating in the 60-year-old Arkansas Department of Education Teacher of the Year recognition program. The communications department established the district’s Teacher of the Year committee, and by the end of the project, PCSSD had 12 regional finalists for the Arkansas Teacher of the Year award.
Speaker(s): Jessica Duff, Executive Director of Communications
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 035 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Renaming of Vance Elementary School
2022 Gold Medallion Award Winner: Learn about this award-winning public engagement campaign, in which Asheville City Schools and the greater school community worked together to ensure students, their families and staff felt seen, heard and empowered to rename a school from a former slaveholder to the district’s first Black administrator, a woman who dedicated 52 years serving students.
Speaker(s): Ashley Thublin, APR, Director of Strategic and Crisis Communications
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 027 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Substitute Recruitment
2022 Golden Achievement Award Winner: Learn about this award-winning recruitment campaign, which met its goal of increasing the substitute pool from 100 people to over 300 people in a time of educator shortages. Tactics included a website revamp, substitute career fairs, professional development for current substitutes, a social media campaign and more.
Speaker(s): Terri McHugh, APR, Community Relations Executive Director
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 033 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
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2021-25 Alexandria City Public Schools Strategic Communications and Engagement Plan
2022 Golden Achievement Award Winner: Learn about this award-winning comprehensive, strategic, year-round communication program, which was restructured in July 2020 when two vital components became one team—the Department of School and Community Relations—that includes the Office of Communications and the Office of Community Partnerships and Engagement led by the newly created roles of the chief of school and community relations, an executive director of communications and an executive director of community partnerships and engagement, all cabinet-level positions.
Speaker(s): Julia Burgos, Chief of School and Community Relations
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 002 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
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Define 109: Engaging The Community in Mission/Vision Work During A Pandemic
Mission and vision work is extremely important and traditionally involves a lot of focus groups and in-person meetings, but what happens when everything shuts down? Define 109 is the movement started by Deerfield Public Schools District 109 to engage our students, staff and community in helping us shape what the next five years of public education looks like, in the midst of a pandemic! You will walk away from this roundtable with creative community engagement ideas, tactics on how to take the "stuffiness" out of this formal work, and a timeline on how to pull off a successful mission/vision campaign.
Speaker(s): Eric Steckling, Director of Communications
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2075
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Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2075
|
2022072009:1510:15 007 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6E645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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Digital Marketing: More Than Social Media Ads
When it comes to selecting a school for their child, parents are choosy—and they’ve never had more options. Long before they walk into a school, they narrow their choices by searching online. Digital marketing is critical if you want to be found among the select few. Designing a digital marketing campaign goes beyond ads. From branding to user experience, communicators are learning new skills in the digital world. Hear from districts that launched digital campaigns. Learn how to map the customer journey, plan touch-points, execute for SEO, and integrate paid, earned, owned media to get results.
Speaker(s): Kate J. Martin, Senior Manager of Marketing and Communications Shawn Hogendorf, Senior Marketing and Communications Specialist
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2131
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Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2131
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2022072008:0009:00 009 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6E645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8CA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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The 3 Big Facts of School Communication
Explore the three big facts of effective school communication that apply in all school systems, whether you're communicating for schools in Brazil (like me!) or in the United States. Learn how customer service excellence, communicating everyday everywhere, and using storytelling to improve our creativity can help increase engagement in our schools.
Speaker(s): Jose Oliveira, President
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2135
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Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel Session Code: 2135
|
2022072008:0009:00 041 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
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Employee State of the District - Spring Update
2022 Golden Achievement Award Winner: Learn about this award-winning Annual State of the District Spring Update, which is intended to: 1) train and develop our site and department leaders as key communicators, 2) engage employees in effective two-way conversations about educational, staffing, compensation/benefits, finance and operational decisions that may impact them personally or as a team, and 3) build knowledge about and support for the district's various decision-making employee committees, upcoming facility projects and much more.
Speaker(s): Kelly Avants, APR, Chief Communications Officer
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 011 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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Who Speaks for Your Brand?
Gold Mine Roundtables Sponsor
Maintaining your district's brand requires the strength of your team. You can't be your district's only spokesperson; you need brand ambassadors, people who wear your colors, live your values, and get others excited about your schools. We will share new research from SchoolCEO and explore who's acting as your brand ambassadors and why that matters. Speaker(s): Tyler Vawser, Vice President of Marketing Sarah Roberson, Senior Education Advisor
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 046 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6E645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F 3AEE27FF-5851-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
|
Dysart Schools Kindergarten Enrollment
2022 Golden Achievement Award Winner: Learn about this award-winning enrollment marketing campaign, which included tactics such as a website with virtual tours, an in-person Kindergarten Experience summer event, phone calls, targeted letters, print and digital advertising, Google keyword promotions and more.
Speaker(s): Renee Ryon, Director of Communications and Public Relations
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 010 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
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COVID Smart and GF Nation Strong!
2022 Golden Achievement Award Winner: Learn about this award-winning crisis communications campaign, in which Glens Falls City Schools preserved and grew relationships with stakeholders throughout the COVID-19 crisis by maintaining authenticity in our messages. Major messaging focused on food service for students, with the reward of more than half the student body participating in our emergency meal program; executing a successful budget vote entirely by absentee ballot, with the highest voter turnout in memory; and a reopening plan that led to families choosing in-person instruction for 82% of all students.
Speaker(s): Skye Heritage, Communications Director
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 006 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
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District All-Stars
2022 Golden Achievement Award Winner: Learn about the award-winning District All-Stars campaign, which was launched to recognize the hard work and skill displayed by Collier County Public Schools students and teams in athletic competitions, classrooms and the community. The program serves as a prominent public-facing campaign to highlight opportunities and benefits of enrollment in CCPS.
Speaker(s): Chad Oliver, Executive Director of Communications and Community Engagement
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072009:1510:15 009 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
8:00 AM - 9:00 AM CDT
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Vision, Integrity & Passion (VIP) Awards Program
2022 Golden Achievement Award Winner: Launched in October 2021, the VIP program recognizes colleagues for making a difference in the school division. Throughout the year, ACPS highlights a certain category among our employees as a way to honor those who stand out for their dedication and achievement.
Speaker(s): Gladis Bourdouane, Assistant Director of Communications Taneika Taylor Tukan, School Engagement & Community Outreach Manager
GOLD MINE: A live mini-session on a program/best practice topic, with time for Q&A, presented at a table for 8-10 people during three 20-minute rounds.
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
Location: Chicago 6 & 7, Sheraton Grand Chicago Hotel |
2022072008:0009:00 047 | WED, JUL 20 |
6A619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
1:15 PM - 2:45 PM CDT
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Culture Clash: Issues Management in the Age of Instant Communication
Upcoming midterm election cycles mean more interest in schools and school boards than ever before. In Virginia, a culmination of culture-clash, the effects of an ongoing pandemic and an off-cycle gubernatorial campaign created an emotionally charged environment. This resulted in organized campaigns that brought out unusually large crowds for every school board meeting, dominating every local and national news cycle for months. Explore what does and doesn’t work when anxiety over schools becomes a talking point in an election cycle.
Speaker(s): Joan Sahlgren, MBA, Director of Communication and Community Engagement Wayde Byard, Public Information Officer
AMPLIFY Session: 1.5 hours. Interactive, mini-workshop or in-depth lecture/panel discussion.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
VETERAN school PR professional (15+ years): Session explores topics such as high-level communication issues and strategies, newly emerging communication trends and changing demographics affecting school PR.
Location: Chicago 7, Sheraton Grand Chicago Hotel Session Code: 2082
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Location: Chicago 7, Sheraton Grand Chicago Hotel Session Code: 2082
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2022071813:1514:45 001 | MON, JUL 18 |
6E619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6C645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8CA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 3EEE27FF-5851-EC11-80F0-956589BB89A1 1F3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 0FD44977-5351-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
4:15 PM - 5:15 PM CDT
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Defining Your District’s Identity: Building Brand Loyalty
When a community member sees a social media post, reads an email or finds a district publication in their mailbox, they should know before reading the first word that it is something from your district. It's called branding, and consistency is key! Hear why brand loyalty is vital to a successful school district, learn how to create your district’s brand with or without the expertise of a graphic designer, see examples of everything that could—and should—be branded, and get educated on different branding guidelines.
Speaker(s): Samantha Fitzgerald, Communications Marketing Specialist Mickie Plummer-Shepheard, Communications Content Specialist Cara Zacny, Graphic Design Specialist
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Chicago 7, Sheraton Grand Chicago Hotel Session Code: 2077
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Location: Chicago 7, Sheraton Grand Chicago Hotel Session Code: 2077
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2022071916:1517:15 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6E645CB8-5851-EC11-80F0-956589BB89A1 A52D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 118A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:00 PM - 4:00 PM CDT
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Meeting at the Crossroads: Searching for Common Ground in a Divided Community
We’ve all been there, that dreaded board meeting where parents speak out against what they believe is an affront to their values or disruptive to their child’s education. National polls tell us public education is a top issue leading up to the midterm elections. How can we anticipate activism and still engage our community productively? Learn best practices to anticipate and manage issues, diffuse and redirect angry publics, and maintain public understanding and support with research, common messaging and active listening. Leave this session with an effective communication plan, prepared for your next encounter with the toughest critics.
Speaker(s): Amanda Puleo, APR, Communication Coordinator Janet Swiecichowski, Fellow PRSA, VP
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Chicago 7, Sheraton Grand Chicago Hotel Session Code: 2044
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Location: Chicago 7, Sheraton Grand Chicago Hotel Session Code: 2044
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2022071815:0016:00 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 66645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
8:00 AM - 9:00 AM CDT
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Quality Video Production in Single-Person Departments
This session will focus on equipment, tools, software, tips and tricks to improve video skills and help create high-quality videos as a single-person department. Attendees will see a demonstration of the camera, microphones, tripods, gimbles, teleprompter and lighting kit used to produce professional-quality video.
Speaker(s): Wes Anderson, Director of School and Community Relations
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Chicago 7, Sheraton Grand Chicago Hotel Session Code: 2053
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Location: Chicago 7, Sheraton Grand Chicago Hotel Session Code: 2053
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2022071908:0009:00 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
4:15 PM - 5:15 PM CDT
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The Racial Reckoning and SROs: What Next?
Amid a racial reckoning, community pressure to remove school resources officers from schools increased to decrease the school-to-prison pipeline. Following this community pressure, Arlington Public Schools started the process to review and update its memorandum of understanding with the Arlington County Police Department. The goal of the new MOU was to redefine and reimagine the relationship between APS and ACPD after the APS School Board voted to remove SROs from schools. Learn about the community engagement and communications strategies used during this process.
Speaker(s): Daryl Johnson, Director of Strategic Outreach
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
PLANNING -- PR/communication strategic planning (research and evaluation strategies, coordination/management of effective programs, collaborative efforts, accountability/results, etc.)
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Chicago 7, Sheraton Grand Chicago Hotel Session Code: 2095
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Location: Chicago 7, Sheraton Grand Chicago Hotel Session Code: 2095
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2022071816:1517:15 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 70645CB8-5851-EC11-80F0-956589BB89A1 A52D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 118A3DDA-5A51-EC11-80F0-956589BB89A1 3CEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:00 PM - 4:00 PM CDT
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Using Video to Amplify Student Voice in Our Equity Journey
How can the power of student voice serve as a catalyst for building a safer, more equitable and inclusive learning environment? Learn how Robbinsdale Area Schools have leveraged student voice and video to create professional development tools that address difficult topics. From talking about the n-word to discussing classroom inequities, students have pushed adults to identify critical factors driving our gap. We’ll share how we amplified student stories through video to humanize our data, and the impacts we are seeing from this challenging work.
Speaker(s): Jake Sturgis, APR, Founder & CEO Toya Stewart Downey, Executive Director of Strategic Communications, Equity and Inclusion
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
DIVERSITY -- PR/communication equity and diversity (research, strategies, programs, campaigns, activities, etc.)
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Chicago 7, Sheraton Grand Chicago Hotel Session Code: 2054
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Location: Chicago 7, Sheraton Grand Chicago Hotel Session Code: 2054
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2022071915:0016:00 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 64645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3CEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
8:00 AM - 9:00 AM CDT
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Welcome to the School Marketing Revolution: 21st-Century Tactics to Boost Enrollment
There has been a school marketing rebellion. What parents and students want in a school is changing. The break-neck speed of technology is causing massive disruption in traditional marketing. And now, two years into the COVID-19 pandemic, the school marketing world has changed. Get an incredible framework to stay ahead of the curve, by reimagining school marketing in a world where 21st-century marketing tactics propel enrollment results. This presentation will challenge your marketing to provide your district with revolutionary tactics to boost enrollment. Welcome to the school marketing revolution!
Speaker(s): Jason Wheeler, CPC, Director of Communications
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 7, Sheraton Grand Chicago Hotel Session Code: 2016
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Location: Chicago 7, Sheraton Grand Chicago Hotel Session Code: 2016
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2022071808:0009:00 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6E645CB8-5851-EC11-80F0-956589BB89A1 A52D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 118A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
1:15 PM - 2:45 PM CDT
|
An Ethics Framework for Communicators
Professional communicators are often called upon to help make decisions on what to say (or not) regarding complex, controversial issues. How do we process those decisions? Are there times when full disclosure is not in the best interest of the organization? During this interactive session, you will learn the differences between morality and ethics, work through some real-life scenarios, and explore how to make better decisions and ethically advise those who look to you for trusted counsel.
Speaker(s): Michael Meath, Business Consultant, Crisis Communications and Reputation Management, Principal, Fallingbrook Associates, LLC
AMPLIFY Session: 1.5 hours. Interactive, mini-workshop or in-depth lecture/panel discussion.
ETHICS -- PR/communication ethics and law
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 7, Sheraton Grand Chicago Hotel |
Location: Chicago 7, Sheraton Grand Chicago Hotel |
2022071913:1514:45 000 | TUE, JUL 19 |
6E619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6A645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F 3AEE27FF-5851-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
10:30 AM - 11:30 AM CDT
|
Early-Education Enrollment: Easy as 1-2-3?!
When public schools begin accepting registrations for rising pre-kindergarten and kindergarten students months in advance of the upcoming school year, community members learn of the enrollment period opening through public relations, social media, marketing and paid advertising strategies. Despite the communication efforts, many eligible students remain unregistered on the first day of school. This session will highlight findings from a research study and equip school districts with information that will guide them in adopting more effective communication strategies and tactics to decrease late registrations.
Speaker(s): Shayla Cannady, Assistant Director, Public Relations
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Colorado, Sheraton Grand Chicago Hotel Session Code: 2126
|
Location: Colorado, Sheraton Grand Chicago Hotel Session Code: 2126
|
2022072010:3011:30 001 | WED, JUL 20 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6E645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
8:00 AM - 9:00 AM CDT
|
It’s So Good to Hear Your Voice
School system communications professionals create communications helping stakeholders “hear” directly from the organization. We strive to ensure that, whatever the message, stakeholders appreciate the effort and are better equipped to understand what decisions are being made and why. Whether you’re a spokesperson who must be comfortable using your skills to amplify the voice of the district or you’re a senior adviser helping a district official be viewed as a thought leader and trusted voice, this session will allow you to walk away with tips on how you can help create a powerful, poised and purposeful voice for your school district.
Speaker(s): Raven Hill, Associate Superintendent of Communications and Community Engagement
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Colorado, Sheraton Grand Chicago Hotel Session Code: 2092 Virtual
|
Location: Colorado, Sheraton Grand Chicago Hotel Session Code: 2092 Virtual
|
2022071908:0009:00 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3CEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
4:15 PM - 5:15 PM CDT
|
Publishing in Professional Education Magazines
If you've ever wondered about contributing an article about a distinctive school district initiative to a professional magazine serving the public education community, this session will provide plenty of practical guidance for doing this effectively. The presenters, both of them editors at national and state-level magazines, will discuss what their publications seek in article submissions and how to position your submission for acceptance.
Speaker(s): Theresa Kelly Gegen, Director/Editorial Services
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Colorado, Sheraton Grand Chicago Hotel Session Code: 2013
|
Location: Colorado, Sheraton Grand Chicago Hotel Session Code: 2013
|
2022071916:1517:15 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6E645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3CEE27FF-5851-EC11-80F0-956589BB89A1 1F3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:00 PM - 4:00 PM CDT
|
Reputation Management: Developing Trust and Building Relationships in a Divided Community
Following the tumultuous years of the pandemic and divided constituents, school districts must help lead communities toward hope and healing. In this session, the panel will offer lessons on reputation management and provide recommendations for building trust, creating advocates and building a community.
Speaker(s): Faith Behr, President / Consultant Jennifer Bova, Director of Community Relations Carol Smith, Director, Communications & Community Relations
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Colorado, Sheraton Grand Chicago Hotel Session Code: 2099
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Location: Colorado, Sheraton Grand Chicago Hotel Session Code: 2099
|
2022071915:0016:00 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6C645CB8-5851-EC11-80F0-956589BB89A1 A52D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1F3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
6:15 AM - 7:00 AM CDT
|
Yoga for Public Relations Professionals
Inhale arms overhead, exhale reach for a venti coffee! Stressful days call for meditation and stretching, but who has the time? Learn quick meditations, sassy affirmations and yoga poses to release stress and refocus throughout your day. The presenter is a certified yoga teacher and registered with Yoga Alliance.
Speaker(s): Jennifer Woodley, Public Relations Coordinator
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
WELLNESS -- PR/communication wellness and stress management (school system programs and campaigns, coaching and self-care tips for communicators)
VETERAN school PR professional (15+ years): Session explores topics such as high-level communication issues and strategies, newly emerging communication trends and changing demographics affecting school PR.
Location: Colorado, Sheraton Grand Chicago Hotel Session Code: 2004
|
Location: Colorado, Sheraton Grand Chicago Hotel Session Code: 2004
|
2022071806:1507:00 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 74645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3EEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:00 PM - 4:00 PM CDT
|
Best Practices for Promoting Educational Service Agencies
Whether you work for a BOCES, County Department of Education, Intermediate Unit or ESA, you face different challenges than your colleagues at local school districts. This panel discussion will feature ESA professionals with decades of experience discussing topics such as how they are a resource to locals, legislative analysis, types of services provided and more. Walk away with actionable ideas for how to better connect with local districts in order to promote your ESA's services.
Speaker(s): Mary Curley, Director of Communications & Learning Solutions Scott Salotto, Director of Communications and Governmental Relations Ashley Kryscynski, Communications & Public Relations Specialist Tom Scheidel, APR, Public Information Coordinator Jacqueline Dillard, Communications Officer
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
ESA -- PR/communication for Educational Service Agencies, Intermediate Units, BOCES, County Offices of Education
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Erie, Sheraton Grand Chicago Hotel Session Code: 2058
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Location: Erie, Sheraton Grand Chicago Hotel Session Code: 2058
|
2022071815:0016:00 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 68645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8CA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
4:15 PM - 5:15 PM CDT
|
Embracing Vulnerability To Generate Highly Connective Content
Vulnerability has opened up incredible possibilities for connection and for content/coverage in Arlington Heights SD 25. Whether it be on social media, email or face to face, school PR professionals can influence their districts by modeling and spreading vulnerability that creates a deep connection with the community. Walk away from this session with a mindset and easeful tools that you can immediately put into practice to create engaging, thumb-stopping content. Let's start here with vulnerability.
Speaker(s): Adam Harris, Head of Communication and Storytelling
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
WELLNESS -- PR/communication wellness and stress management (school system programs and campaigns, coaching and self-care tips for communicators)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Erie, Sheraton Grand Chicago Hotel Session Code: 2063
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Location: Erie, Sheraton Grand Chicago Hotel Session Code: 2063
|
2022071916:1517:15 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 74645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
4:15 PM - 5:15 PM CDT
|
Rediscover the Magic of School PR
Why did you get into school PR? Do you remember? Let’s spend some time together, tapping into your initial days on the job! What were your goals? What did you hope to accomplish? Those goals are still there! Underneath the daily stress and constant pivoting are still goals, objectives and tactics waiting to get done, all in the name of serving kids. In this session, participants will walk away with the inspiration to refocus on their strategic plans. The goal is to have all the enthusiasm and excitement of a newbie, with the strategy and passion of a veteran!
Speaker(s): Christy McGee, APR, Director of Communications
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
WELLNESS -- PR/communication wellness and stress management (school system programs and campaigns, coaching and self-care tips for communicators)
VETERAN school PR professional (15+ years): Session explores topics such as high-level communication issues and strategies, newly emerging communication trends and changing demographics affecting school PR.
Location: Erie, Sheraton Grand Chicago Hotel Session Code: 2079
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Location: Erie, Sheraton Grand Chicago Hotel Session Code: 2079
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2022071816:1517:15 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 74645CB8-5851-EC11-80F0-956589BB89A1 A52D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 118A3DDA-5A51-EC11-80F0-956589BB89A1 3EEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
8:00 AM - 9:00 AM CDT
|
The Penguin Project: Engaging All Stakeholders
The Corsicana ISD Penguin Project seeks to serve a high-needs population while implementing a strategic plan to gain community confidence and partnership, as the district receives national and global recognition for this pioneering program. In this session, learn how to implement a strategic plan to engage community stakeholders while maintaining high standards in safeguarding students given new, ground-breaking initiatives that receive national and global attention.
Speaker(s): Diane Frost, Ph.D., Superintendent of Schools Margie Crow, Supervisor Veronica Johannsen, Executive Director of Communications
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Erie, Sheraton Grand Chicago Hotel Session Code: 2088
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Location: Erie, Sheraton Grand Chicago Hotel Session Code: 2088
|
2022071908:0009:00 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 66645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
8:00 AM - 9:00 AM CDT
|
What Happens When Communications Has a Seat in the C-Suite
When communication leaders gain a seat in the superintendent’s cabinet, it strengthens a school division’s ability to improve communications and engage stakeholders. Explore the challenges of bringing a non-instructional team into the C-suite and how to overcome them through the experiences of Alexandria City Public Schools, which restructured its leadership team and central office functions to place leaders of the School and Community Relations Department on the superintendent's senior leadership team. Find out how the opportunity to provide guidance when top-level decision-making begins has made a difference in advancing communications and outreach priorities and projects.
Speaker(s): Julia Burgos, Chief of School and Community Relations Kathy Mimberg, Executive Director of Communications
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
VETERAN school PR professional (15+ years): Session explores topics such as high-level communication issues and strategies, newly emerging communication trends and changing demographics affecting school PR.
Location: Erie, Sheraton Grand Chicago Hotel Session Code: 2104
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Location: Erie, Sheraton Grand Chicago Hotel Session Code: 2104
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2022071808:0009:00 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6C645CB8-5851-EC11-80F0-956589BB89A1 A52D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 3EEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:00 PM - 4:00 PM CDT
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How to Future-Proof Your District’s Brand Through Customer Service
Sponsored by: K12 Insight
Every school district is working tirelessly to stop students from leaving, and the old methods of school communications simply aren’t cutting it in 2022. In this session, you'll learn how school districts are redefining what customer service means in education, and how your district can do the same. Speaker(s): Krista Coleman, Chief Customer Officer Veronica Sopher, Chief Communications Officer
CORPORATE SHOWCASE: 1 hour. Gold sponsors share their expertise, products and services.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Erie, Sheraton Grand Chicago Hotel |
Location: Erie, Sheraton Grand Chicago Hotel |
2022071915:0016:00 000 | TUE, JUL 19 |
579C104D-A6E2-EC11-80F2-AFC32350B496 1529C5BE-3D51-EC11-80F0-956589BB89A1 6E645CB8-5851-EC11-80F0-956589BB89A1 3CEE27FF-5851-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
10:30 AM - 11:30 AM CDT
|
Maximizing Your Time, Storytelling and Workflow Using Canva
Canva does not have to be intimidating! Whether you use Canva Pro or Canva for Educators, in this session you'll walk away with tips and tricks to easily repurpose your current content, create and maintain style and branding guides to positively influence your workflow, and recommendations to easily make a professional-style video in 15 minutes or less.
Speaker(s): Aurora Meyer, APR, Communication Manager Scott Nunes, District Engagement Advocate - Canva
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Erie, Sheraton Grand Chicago Hotel Session Code: 2014
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Location: Erie, Sheraton Grand Chicago Hotel Session Code: 2014
|
2022072010:3011:30 001 | WED, JUL 20 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F 38EE27FF-5851-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
6:30 PM - 7:30 PM CDT
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NSPRA President’s Reception Sponsored by Qualtrics (by invitation only)
The President’s Reception is an exclusive networking event for:
Location: Fountainview, Sheraton Grand Chicago Hotel |
Location: Fountainview, Sheraton Grand Chicago Hotel |
2022071818:3019:30 000 | MON, JUL 18 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
11:30 AM - 1:00 PM CDT
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APR Brown Bag Networking Session (by invitation only)
If you hold accreditation in public relations (APR), bring your lunch to this exclusive networking session for current APRs hosted by the NSPRA Accreditation Committee.
Boxed lunches are available for purchase for an additional registration fee of $22/boxed lunch (includes sandwich, chips, drink). Purchase them in advance when you register, add them to your registration in the online Attendee Service Center, or purchase them in Chicago at the Seminar registration check-in desk on Sunday, July 17. Speaker(s): Naomi Hunter, Founder Christy McGee, APR, Director of Communications Cindy Warner, Public Relations and Community Education SupervisorLocation: Fountainview, Sheraton Grand Chicago Hotel |
Location: Fountainview, Sheraton Grand Chicago Hotel |
2022071911:3013:00 000 | TUE, JUL 19 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Sunday, Jul 17, 2022 |
Sunday, Jul 17, 2022
5:15 PM - 6:15 PM CDT
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Celebrating Equity Through Inclusion Mixer
Join NSPRA's Communication Equity and Diversity Task Force for a social mixer, networking opportunity and celebration of the diversity of association members and Seminar attendees.
This event is open to all registered Seminar attendees. Light refreshments and cash bar available. Speaker(s): Music Watson, APR, Chief of StaffLocation: Fountainview, Sheraton Grand Chicago Hotel |
Location: Fountainview, Sheraton Grand Chicago Hotel |
2022071717:1518:15 010 | SUN, JUL 17 |
57BA5BFD-826D-EC11-80F1-DF3C77D4812F 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
11:30 AM - 1:00 PM CDT
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NSPRA Council of Presidents Luncheon (by invitation only)
The luncheon is an exclusive networking event for current and past presidents of NSPRA.
Location: Governors Suite, Sheraton Grand Chicago Hotel |
Location: Governors Suite, Sheraton Grand Chicago Hotel |
2022071911:3013:00 000 | TUE, JUL 19 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
6:30 PM - 7:30 PM CDT
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Mentor Match Networking Reception (by invitation only)
The reception is an exclusive networking event for association members who have a mentor-mentee relationship established through NSPRA's Mentor Match program.
Speaker(s): Barbara M. Hunter, Executive DirectorLocation: Governors Suite, Sheraton Grand Chicago Hotel |
Location: Governors Suite, Sheraton Grand Chicago Hotel |
2022071918:3019:30 000 | TUE, JUL 19 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Sunday, Jul 17, 2022 |
Sunday, Jul 17, 2022
4:00 PM - 5:15 PM CDT
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Regional Colleague Connections: Superintendents
The NSPRA vice president at large for superintendents will host a Colleague Connections meeting just for superintendents attending the Seminar. Meet your vice president at large, network with other superintendents and engage in facilitated discussions.
Speaker(s): Rhoda Mhiripiri-Reed, SuperintendentLocation: Lakeview, Sheraton Grand Chicago Hotel |
Location: Lakeview, Sheraton Grand Chicago Hotel |
2022071716:0017:15 000 | SUN, JUL 17 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
4:15 PM - 5:15 PM CDT
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Defined Your District Brand—Now What?
Congratulations! You've worked hard to refresh your mission statement, jazz up your logo and colors, and define what you feel is your district's brand: Now what? How do you know it's working, that your audience gets it, and more importantly, believes it? This session will walk you through practical ways of making your district or educational agency brand more tangible and measurable, and position you as a central strategic resource for achieving district goals.
Speaker(s): Melissa Smith, Assistant Director, Communications & Learning Solutions
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Michigan A, Sheraton Grand Chicago Hotel Session Code: 2008
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Location: Michigan A, Sheraton Grand Chicago Hotel Session Code: 2008
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2022071816:1517:15 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6E645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3CEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
8:00 AM - 9:00 AM CDT
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The FAPE Formula: It’s Not Math, It’s a Holding Statement!
The county prosecutor just contacted your district to inform you that a staff member is being investigated for selling drugs to students. Although the situation has not hit the news yet, it is just a matter of time. What should you do? What systems and resources does your district/service agency have in place to proactively manage the situation? Using the RPIE process, participants will evaluate a variety of crisis scenarios and develop holding statements using the FAPE formula. Leave with a number of holding statement samples and other crisis resources. Math skills are not necessary to be successful!
Speaker(s): Karen Heath, Supervisor of Communications
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
CRISES -- PR/communication crises (crisis communications case studies, crisis communication plans, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Michigan A, Sheraton Grand Chicago Hotel Session Code: 2010
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Location: Michigan A, Sheraton Grand Chicago Hotel Session Code: 2010
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2022071808:0009:00 001 | MON, JUL 18 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:00 PM - 4:00 PM CDT
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New Research: The Future of School-Home Communications
Sponsored by: ParentSquare
What’s working best to reach families now, and what’s going to change in the future? This session will walk you through the results of an exclusive national survey that reveals which communications channels are in use and most effective today, and what school-home communications may look like in 2-3 years. We’ll discuss takeaways from the survey data that you can use to both benchmark what you’re doing now and plan for the future of family engagement. Speaker(s): Ashton Brellenthin, Marketing Communications Manager
CORPORATE SHOWCASE: 1 hour. Gold sponsors share their expertise, products and services.
PLANNING -- PR/communication strategic planning (research and evaluation strategies, coordination/management of effective programs, collaborative efforts, accountability/results, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Michigan A, Sheraton Grand Chicago Hotel |
Location: Michigan A, Sheraton Grand Chicago Hotel |
2022071815:0016:00 000 | MON, JUL 18 |
579C104D-A6E2-EC11-80F2-AFC32350B496 1529C5BE-3D51-EC11-80F0-956589BB89A1 70645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F 3AEE27FF-5851-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
11:30 AM - 1:00 PM CDT
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Superintendents’ Luncheon Session Sponsored by Gaggle (by invitation only)
NSPRA supports superintendents in creating a culture of communication with dedicated professional development at the Seminar, including an exclusive luncheon session featuring keynoter Dr. Laura Murillo. The luncheon is open by invitation only to superintendents, assistant superintendents and school board members.
Lead in Life: People. Passion. Persistence. A high-energy, results-focused change agent in the diversity, equity and inclusion (DEI) space, Dr. Laura Murillo sees a situation not for what it is, but for what it can be. Using her lived experiences as the daughter of immigrants, a woman, an executive, a media producer and host, she guides organizations to adopt a genuine culture of DEI. Her presentation, based on her book of the same title, will illustrate why everyone in a school system has value and a voice that must be heard. As president and CEO of the award-winning Houston Hispanic Chamber of Commerce, she also will share how to build collaborative, sustainable partnerships with the business community that can help school system leaders succeed in a DEI era. Speaker(s): Laura Murillo, Ed.D., President and CEO
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
Location: Michigan AB, Sheraton Grand Chicago Hotel |
Location: Michigan AB, Sheraton Grand Chicago Hotel |
2022071811:3013:00 000 | MON, JUL 18 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 6C645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
8:00 AM - 9:00 AM CDT
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Leveraging Community Partnerships to Grow Your Digital Footprint
Learn how Shelby County Schools utilizes community/business partners and local teachers to generate video and social media content throughout the district. Through financial support from a key business partner, SCS has been able to provide professional equipment needed to capture and edit digital content for local schools. The SCS digital media specialist works with local high school teachers to implement the equipment into the classroom setting, including providing professional development and mentorship to empower teachers to teach digital media to their students. This partnership has proven to be beneficial to all stakeholders, including the local business partner.
Speaker(s): Bryan Pope, Digital Media Specialist John Milton, Teacher
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Michigan B, Sheraton Grand Chicago Hotel Session Code: 2020
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Location: Michigan B, Sheraton Grand Chicago Hotel Session Code: 2020
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2022071808:0009:00 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 66645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8CA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
4:15 PM - 5:15 PM CDT
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CANCELLED - Sneak Peek: Introducing Diversity, Equity and Inclusion Rubrics into School Communication
Please note that the presenters have canceled this session.
In response to changes in the workforce climate, where all organizations and professions are now pressed to show evidence of quantifiable value, NSPRA established the School Communication Benchmarking Project Team. Since 2012, its members have worked to identify best-in-class practices and performance measures for critical function areas of a communication program, as detailed in NSPRA's Rubrics of Practice and Suggested Measures. Today, the project team's focus is on developing an equity and diversity communications rubric. Come get a sneak peek of the rubric in development and help shape it! Your voice matters – learn more and share your thoughts, experiences and suggestions in this interactive session. Speaker(s): Royal Gurley, Ed.D., Superintendent Erica Chandler, APR, Director of Communications Brian Graves, Director of Marketing and Communications
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
DIVERSITY -- PR/communication equity and diversity (research, strategies, programs, campaigns, activities, etc.)
VETERAN school PR professional (15+ years): Session explores topics such as high-level communication issues and strategies, newly emerging communication trends and changing demographics affecting school PR.
Location: Michigan B, Sheraton Grand Chicago Hotel |
Location: Michigan B, Sheraton Grand Chicago Hotel |
2022071916:1517:15 000 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 64645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F 3EEE27FF-5851-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:00 PM - 4:00 PM CDT
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Smore and Smoothies: A Blend of Design and Data for Improved Engagement
Sponsored by: Smore
Come learn how to blend design and data to create immersive, engaging communications that readers will lap up. Get tools, tips, and templates for guaranteed parent engagement during Back to School. Bonus: first-time NSPRA attendees get an exclusive school communicators’ starter pack. Speaker(s): Shlomi Atar, CEO & Co-Founder - Smore Marcus Kingsley, Vice President of Sales - SchoolStatus Scott Nunes, District Engagement Advocate - Canva
CORPORATE SHOWCASE: 1 hour. Gold sponsors share their expertise, products and services.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Michigan B, Sheraton Grand Chicago Hotel |
Location: Michigan B, Sheraton Grand Chicago Hotel |
2022071815:0016:00 000 | MON, JUL 18 |
579C104D-A6E2-EC11-80F2-AFC32350B496 1529C5BE-3D51-EC11-80F0-956589BB89A1 66645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F 38EE27FF-5851-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
8:00 AM - 9:00 AM CDT
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CANCELLED: Department Collaboration: Communications and Human Resources
Note: The presenter has canceled the in-person presentation of this session, but it is available in the virtual Seminar event platform.
Looking for creative ways to attract, mentor, engage and learn from faculty and staff for the benefit of your school district and community? Learn how Saline Area Schools (#sascompass) develops and leverages the skills and abilities of staff to accomplish public relations and human resources goals. You will walk away with practical tips to use in your own district! Speaker(s): Anna Britnell, Director of Communications & Community Relations
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2118
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Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2118
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2022071908:0009:00 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
4:15 PM - 5:15 PM CDT
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Don’t Fumble! Tips for Brand Management With Athletes and Coaches
It's the state championship game, media from across the state are covering your team, and when things don't go your team's way, a very public meltdown from your coach goes viral. What do you do? This practical, audience-involved session provides tips for communicators on how to work with coaches and athletes to build a program and school brand through the use of grassroots activism, social media and public outreach. Learn how to work with athletes to convey the importance of building their own brand.
Speaker(s): LaKisha Bruce, Director of Community Relations John Sumner, Communications Manager
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2100
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Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2100
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2022071916:1517:15 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
8:00 AM - 9:00 AM CDT
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How to Tell an Amazing Story: Ideation, Storyboarding and Beyond
Stories are the most powerful way to connect our communities, and to do this well, we need to use strategy, emotion and technical tools effectively. With an emphasis on video, this session takes participants through the entire process from ideation to the end product. Participants will leave with tips and tricks that can be immediately applied in their next story.
Speaker(s): Karen Geddeis, APR, CSBO, Director of Communications Brandon Delgado, Video Production Specialist Dominik Skorynko
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2001
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Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2001
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2022071808:0009:00 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:00 PM - 4:00 PM CDT
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Media Matters: Choosing the Right Words and Going All In
Learn best practices to protect the image of your district by strategically handling difficult situations like lawsuits, employee arrests and protests on the doorstep of your district's administrative center. Find out what led Collier County Public Schools to being featured, in a positive light, on NBC Nightly News twice in four months during the COVID-19 pandemic and to the TODAY Show broadcasting live from a CCPS campus on the first day of school. Sharpen skills to master media relations, enhance reputations and expand your audience reach.
Speaker(s): Chad Oliver, Executive Director of Communications and Community Engagement
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2057
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Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2057
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2022071815:0016:00 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8CA0BCB3-5A51-EC11-80F0-956589BB89A1 118A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:00 PM - 4:00 PM CDT
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Perform Your Best With Healthy Boundaries
School PR is a demanding job, and that fact has never been more real! The last three school years have pushed many high-performing pros to the brink of chronic stress, with risks for occupational burnout. Healthy boundaries are one of the best strategies to keep you at your best, no matter what comes. We’ll explore examples of healthy boundaries and learn exactly how to communicate them with the boss and team. Leave with a clear understanding of the steps to take to be at your best for your school district, your loved ones and yourself.
Speaker(s): Kristin Magette, APR, Co-Founder/Leader K12prWell
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
WELLNESS -- PR/communication wellness and stress management (school system programs and campaigns, coaching and self-care tips for communicators)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2117
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Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2117
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2022071915:0016:00 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 74645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8CA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
4:15 PM - 5:15 PM CDT
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Politics at Work: Safeguarding Reputation in the Age of Employee Activism
As workers increasingly join forces to advocate for political and social change in and out of the workplace, school districts have a growing tangle of new reputational risks to contend with. Learn why communicators must work more closely than ever with their human resources and legal counterparts to ensure that communications, with employees and other stakeholders, and district policies strike the right balance between respecting diversity of thought and treating employees lawfully, and keeping them out of the media spotlight and safe from calls for public cancellation.
Speaker(s): Jon Goldberg, Chief Reputation Architect
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
ETHICS -- PR/communication ethics and law
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2028
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Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2028
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2022071816:1517:15 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6A645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3CEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
10:30 AM - 11:30 AM CDT
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Adapting Private-Sector Marketing Ideas to Public Education
What is marketing? What is a brand? Research shows that industry best practices that drive results in the private-sector marketing world are not being applied in K-12 education. In public education, school districts often don't have the time, the tools or resources to improve their marketing efforts. Identify the disconnects and learn how schools can fill those gaps.
Speaker(s): Alicia Mowry, Public Information Officer Sarah Roberson, Senior Education Advisor
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2033
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Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2033
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2022072010:3011:30 001 | WED, JUL 20 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6E645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
1:15 PM - 2:45 PM CDT
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Walk the Line: Navigating the Tightrope Between the Board and Your Boss
In today’s polarized political environment, school districts have become the front line in the battle for control. Veteran school PR professionals will talk about how to walk the tightrope between your boss and the board. Learn how to navigate the choppy waters of school board politics and get practical tips for how to stay in the neutral zone.
Speaker(s): Danielle Clark, APR, Chief Communications Officer Randy Barber, Chief Communications Officer Trent Allen, APR, Chief of Staff Devra Ashby, APR
AMPLIFY Session: 1.5 hours. Interactive, mini-workshop or in-depth lecture/panel discussion.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2034
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Location: Chicago 10, Sheraton Grand Chicago Hotel Session Code: 2034
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2022071913:1514:45 005 | TUE, JUL 19 |
6E619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6C645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3CEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 0FD44977-5351-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
1:15 PM - 2:45 PM CDT
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Keys to Better Relationships With Your Business Community
Dr. Laura Murillo will share what is on the minds of business leaders today and offer tips for public information and community engagement officers who are looking to build collaborative, sustainable relationships between local public schools and the business community. Attendees will be invited to share their own experiences with business partnership/sponsorship programs and to brainstorm program enhancements and new ideas based on Dr. Murillo’s tips.
Speaker(s): Laura Murillo, Ed.D., President and CEO
AMPLIFY Session: 1.5 hours. Interactive, mini-workshop or in-depth lecture/panel discussion.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Chicago 10, Sheraton Grand Chicago Hotel |
Location: Chicago 10, Sheraton Grand Chicago Hotel |
2022071813:1514:45 000 | MON, JUL 18 |
6E619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6C645CB8-5851-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F 3AEE27FF-5851-EC11-80F0-956589BB89A1 |
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| Sunday, Jul 17, 2022 |
Sunday, Jul 17, 2022
4:00 PM - 5:15 PM CDT
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Regional Colleague Connections: South Central Region
During Regional Colleague Connections, meet your NSPRA regional vice president, network with other members from your region and engage in facilitated discussions.
Region: Arkansas, Kansas, Louisiana, Missouri, Oklahoma and Texas Speaker(s): Melissa McConnellLocation: Chicago 10, Sheraton Grand Chicago Hotel |
Location: Chicago 10, Sheraton Grand Chicago Hotel |
2022071716:0017:15 000 | SUN, JUL 17 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
7:30 AM - 3:00 PM CDT
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Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
2022071807:3015:00 000 | MON, JUL 18 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
7:30 AM - 3:00 PM CDT
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Marketplace
Don’t miss the opportunity to meet exhibitors offering communication products and services that will save your district and schools time and money. Visit with company representatives, learn about their products and services and get your questions answered firsthand.
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
2022071807:3015:00 000 | MON, JUL 18 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
9:00 AM - 9:30 AM CDT
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Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
2022071809:0009:30 000 | MON, JUL 18 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
9:05 AM - 9:25 AM CDT
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Marketplace Product Demo: Say Goodbye to Paper and Hello to Happy Parents With Permission Click
Sponsored by Intrado
If you’ve ever spent days, weeks or even months chasing down parents for a signature or a media release, it’s time to consider moving to digital forms and a true digital workflow with Permission Click. Need feedback on something right now? Get over 50% of parents responding in under an hour. Need something that parents will actually use? Parents love that there is no app required, just an internet connected device. Need something that can translate your forms into 100+ languages? Permission Click can do all that and more. Spend 20 minutes with us and save hours in your day! Speaker(s): Steven Anderson, National Director, Solutions EngineeringLocation: Riverwalk AB, Sheraton Grand Chicago Hotel |
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
2022071809:0509:25 000 | MON, JUL 18 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
11:30 AM - 1:15 PM CDT
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Networking Event With Boxed Lunches (additional fee)
Networking lunches are an opportunity to connect with other communicators who have similar professional or personal interests. First grab your boxed lunch, and then grab a seat at a table of your choice. Tables will be organized by affinity groups, with professional interests featured on Monday and personal interests featured on Tuesday. (Help identify the affinity groups by attending your Regional Colleague Connections meeting on Sunday afternoon!) During the networking lunches, you’ll meet national colleagues who share your interests and make new friends to hang out with during the Seminar and to call for support throughout the year. Spend the full lunch break at one table or try several different tables: It’s up to you! As an added bonus, less time traveling to an off-site location for lunch will mean less chance you miss the start of afternoon sessions.
Boxed lunches are available for purchase for an additional registration fee of $22/boxed lunch (includes sandwich, chips, drink). Purchase them in advance when you register, add them to your registration in the online Attendee Service Center, or purchase them in Chicago at the Seminar registration check-in desk on Sunday, July 17. Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
2022071811:3013:15 000 | MON, JUL 18 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
9:05 AM - 9:25 AM CDT
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Marketplace Product Demo: Can You Measure the Impact of Your District’s Communications?
Sponsored by SchoolStatus
Communication has the power to increase parent engagement and improve student outcomes. SchoolStatus combines communication tools with visibility to your district’s student data enabling you to illustrate the impact of your district’s communication on student attendance, discipline, grades and assessments. Further segment communication by student demographics like race, gender, language, and socioeconomic factors and see the trends within your schools. When outgoing and incoming communication is logged in the same platform as your student data, you can combine any number of factors to illustrate the impact of communication efforts on engagement and outcomes. Speaker(s): Melissa Ladner, Regional Sales ExecutiveLocation: Riverwalk AB, Sheraton Grand Chicago Hotel |
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
2022071909:0509:25 000 | TUE, JUL 19 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
8:30 AM - 2:00 PM CDT
|
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
2022071908:3014:00 000 | TUE, JUL 19 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
4:30 PM - 6:15 PM CDT
|
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
2022071916:3018:15 000 | TUE, JUL 19 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
8:30 AM - 2:00 PM CDT
|
Marketplace
Don’t miss the opportunity to meet exhibitors offering communication products and services that will save your district and schools time and money. Visit with company representatives, learn about their products and services and get your questions answered firsthand.
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
2022071908:3014:00 000 | TUE, JUL 19 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
4:30 PM - 6:15 PM CDT
|
Marketplace
Don’t miss the opportunity to meet exhibitors offering communication products and services that will save your district and schools time and money. Visit with company representatives, learn about their products and services and get your questions answered firsthand.
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
2022071916:3018:15 000 | TUE, JUL 19 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
9:00 AM - 9:30 AM CDT
|
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
2022071909:0009:30 000 | TUE, JUL 19 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
9:05 AM - 9:25 AM CDT
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Marketplace Product Demo: Increase Enrollment, Improve Community Engagement and Pass Future Bonds
Sponsored by Target River
Hear from Anthony Millican, Director of Communications, Kris Cosca, Superintendent, and Brian Epperson, Marketing Expert, how an effective #WhoHowWhat strategy has helped dozens of districts achieve these goals and more. Their session at CalSPRA was standing room only. You don't want to miss this demonstration. Speaker(s): Brian Epperson, CEO Anthony Millican, Director, Communications and Community Development Kris Cosca, Lead Education SpecialistLocation: Riverwalk AB, Sheraton Grand Chicago Hotel |
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
2022071809:0509:25 000 | MON, JUL 18 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
11:30 AM - 1:15 PM CDT
|
Networking Event With Boxed Lunches (additional fee)
Networking lunches are an opportunity to connect with other communicators who have similar professional or personal interests. First grab your boxed lunch, and then grab a seat at a table of your choice. Tables will be organized by affinity groups, with professional interests featured on Monday and personal interests featured on Tuesday. (Help identify the affinity groups by attending your Regional Colleague Connections meeting on Sunday afternoon!) During the networking lunches, you’ll meet national colleagues who share your interests and make new friends to hang out with during the Seminar and to call for support throughout the year. Spend the full lunch break at one table or try several different tables: It’s up to you! As an added bonus, less time traveling to an off-site location for lunch will mean less chance you miss the start of afternoon sessions.
Boxed lunches are available for purchase for an additional registration fee of $22/boxed lunch (includes sandwich, chips, drink). Purchase them in advance when you register, add them to your registration in the online Attendee Service Center, or purchase them in Chicago at the Seminar registration check-in desk on Sunday, July 17. Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
2022071911:3013:15 000 | TUE, JUL 19 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
5:15 PM - 6:15 PM CDT
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Marketplace Closing Reception
Unwind and relax with colleagues and friends. Connect with industry partners, pick up fun giveaways and enjoy light refreshments and a cash bar.
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
Location: Riverwalk AB, Sheraton Grand Chicago Hotel |
2022071917:1518:15 025 | TUE, JUL 19 |
57BA5BFD-826D-EC11-80F1-DF3C77D4812F 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
8:00 AM - 9:00 AM CDT
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Building a Team of Social Media Content Creators
Would you like help in telling your school’s story? Do you sometimes wish you could clone yourself and be in two places at once? This session will empower you to do this by creating and sustaining a social media team of adults and/or students. From recruitment to retainment to sustainment, learn how to select, train, and inspire The Content Generation to take ownership of telling their school’s story. Walk away with some great strategies for motivating your people to create content for someone other than themselves!
Speaker(s): Heather Kendrick, Communication Specialist Jill Johnson, Ed.D., President
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Sheraton 1, Sheraton Grand Chicago Hotel Session Code: 2081
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Location: Sheraton 1, Sheraton Grand Chicago Hotel Session Code: 2081
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2022071908:0009:00 001 | TUE, JUL 19 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:00 PM - 4:00 PM CDT
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Making the Brand: How To Develop Your District’s Brand
Your brand isn’t what "you" say it is. It’s what "they" say it is. The word branding gets thrown around a lot in the communications world, but ask someone to define it, and you’d be hard-pressed to get a single definition. Learn what branding truly is, what value it provides and why it should matter to school communicators trying to develop an identity for their school districts.
Speaker(s): Stephen King, Communications Program Manager I
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
MARKETING -- Marketing/branding for school systems (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Sheraton 1, Sheraton Grand Chicago Hotel Session Code: 2045
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Location: Sheraton 1, Sheraton Grand Chicago Hotel Session Code: 2045
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2022071915:0016:00 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6E645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1F3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
1:15 PM - 2:45 PM CDT
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Racial Justice Starts with You: Taking the Next Step in Your Journey
Books, movies, podcasts and articles about race can help us better understand our country’s history, but learning leads to new questions: How do I use my voice sensitively and appropriately? What can I do that will matter? What are my motives on this journey? How do I speak the truth without shutting down conversation? Change won’t happen without personal reflection, and the demands of our job leave little time for that. This is a reflective writing workshop designed to give you the space to think about where you are on your own journey and where you want to go next.
Speaker(s): Naomi Hunter, Founder Music Watson, APR, Chief of Staff
AMPLIFY Session: 1.5 hours. Interactive, mini-workshop or in-depth lecture/panel discussion.
DIVERSITY -- PR/communication equity and diversity (research, strategies, programs, campaigns, activities, etc.)
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Sheraton 1, Sheraton Grand Chicago Hotel Session Code: 2065
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Location: Sheraton 1, Sheraton Grand Chicago Hotel Session Code: 2065
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2022071913:1514:45 003 | TUE, JUL 19 |
6E619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 64645CB8-5851-EC11-80F0-956589BB89A1 A52D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 3CEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 0FD44977-5351-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
10:30 AM - 11:30 AM CDT
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TCSS U: Informing Advocates for Our Schools
"If they only knew..." How many times has that phrase entered your mind, when you think about what the general public DOESN'T know about education and the complexities of a school system? Don't you wish the vocal critics of your schools actually had some accurate information? Our answer to that challenge was TCSS University, a year-long program designed to educate stakeholders about every aspect of a school system, from finance to human resources to mental health services and everything in between. This program has been tremendously successful in meeting those goals, with a waiting list for participants.
Speaker(s): Terri Brewer, Director of Public Relations KERI JOHNSON, SUPERINTENDENT
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Sheraton 1, Sheraton Grand Chicago Hotel Session Code: 2073
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Location: Sheraton 1, Sheraton Grand Chicago Hotel Session Code: 2073
|
2022072010:3011:30 001 | WED, JUL 20 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 66645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
4:15 PM - 5:15 PM CDT
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New to School Communications Part II: Relationships--The Foundation to School PR Success
So, you are new to School Communications: Attend this two-part session to jump start your career and communications strategy! School PR veterans who have “been there, done that” will help you kick off a new school year like a pro. In the part II session on Tuesday afternoon, participants will continue to build community with other new professionals, while also adding more tools and skills to their communications toolbox. Presenters will focus on the essential component to a successful career in school PR: relationships. Come and gain what you need to help build your credibility and establish your value in your organization. (Part I is on Monday morning.)
Speaker(s): Chris Tennill, APR, Chief Communications Officer Bob Noyed, APR, Vice President Susan Brott, APR, Senior Strategist
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Sheraton 1, Sheraton Grand Chicago Hotel |
Location: Sheraton 1, Sheraton Grand Chicago Hotel |
2022071916:1517:15 000 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 |
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| Sunday, Jul 17, 2022 |
Sunday, Jul 17, 2022
4:00 PM - 5:15 PM CDT
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Regional Colleague Connections: Northwest Region
During Regional Colleague Connections, meet your NSPRA regional vice president, network with other members from your region and engage in facilitated discussions.
Region: Alaska, Idaho, Montana, Oregon, Washington, Alberta, British Columbia, Northwest Territories, Saskatchewan and Yukon Speaker(s): Phillip Campbell, NSPRA Northwest Region Vice PresidentLocation: Sheraton 1, Sheraton Grand Chicago Hotel |
Location: Sheraton 1, Sheraton Grand Chicago Hotel |
2022071716:0017:15 000 | SUN, JUL 17 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
9:30 AM - 11:30 AM CDT
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General Session Sponsored by Anntoine Marketing + Design and Awards Presentation
The Monday General Session sponsored by Anntoine Marketing + Design will feature the presentation of NSPRA's 2022 Communication Technology Award for Superintendents and the 2022 NSPRA Presidents Award. Then attendees will be inspired to "Ignite a Culture of Innovation and Creativity" by keynote speaker Duncan Wardle, a multiple TEDx speaker who, as head of innovation and creativity at Disney, helped teams at Disney Parks, Lucasfilm, Marvel, Pixar, Imagineering and Animation to innovate, creating magical new storylines and amazing experiences for consumers around the globe.
Location: Sheraton 1 - 5, Sheraton Grand Chicago Hotel |
Location: Sheraton 1 - 5, Sheraton Grand Chicago Hotel |
2022071809:3011:30 000 | MON, JUL 18 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
9:30 AM - 11:30 AM CDT
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General Session Sponsored by ThoughtExchange and Awards Presentation
The Tuesday General Session sponsored by ThoughtExchange will feature the presentation of NSPRA's 2022 Bob Grossman Leadership in School Communications Award and 2022 Barry Gaskins Mentor Legacy Award. Then attendees will be inspired to “Water the Bamboo: Unleashing the Potential of Teams and Individuals” by keynote speaker Greg Bell, a thought leader, business consultant and leadership seminar trainer. His popular books—Water The Bamboo®:Unleashing the Potential of Teams and Individuals and What's Going Well? The Question That Changes Everything—have inspired an array of organizations, from Fortune 500 companies to athletic teams.
Location: Sheraton 1 - 5, Sheraton Grand Chicago Hotel |
Location: Sheraton 1 - 5, Sheraton Grand Chicago Hotel |
2022071909:3011:30 000 | TUE, JUL 19 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
4:15 PM - 5:15 PM CDT
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The 100X Leader: Maximize Your Influence and Become a Leader Worth Following
School leadership today has changed and requires a new standard of health and skill for those “worth following.” As a leader, you wear the multiple hats of people developer, ambassador to your community and politician. It's a lonely job because it's the only one of its kind. During this fast paced and interactive session, learn the essential attributes of a 100X Leader and leave with several dynamic tools guaranteed to maximize your influence.
Speaker(s): DENNIS PAULI, Ed.D., SUPERINTENDENT
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Sheraton 2, Sheraton Grand Chicago Hotel Session Code: 2021
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Location: Sheraton 2, Sheraton Grand Chicago Hotel Session Code: 2021
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2022071816:1517:15 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6C645CB8-5851-EC11-80F0-956589BB89A1 A72D0EEA-5A51-EC11-80F0-956589BB89A1 8AA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3CEE27FF-5851-EC11-80F0-956589BB89A1 1F3C5D36-5B51-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
10:30 AM - 11:30 AM CDT
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Beyond the Masks: Pivot Back to Positive Public Education Storytelling
School district communication professionals have been in crisis mode since February 2020. Now is the time to look beyond the mask and pivot back to telling the positive public education stories showcasing what is happening in your schools and district each day. Learn how a proactive strategy combined with an editorial calendar and intentional use of social media can get your communications team back on the storytelling track and increase positive engagement with your district community, local media and more.
Speaker(s): Angela Brown, CPC, Chief Communications Officer Naveen Boppana, Coordinator of Digital Content & Community Outreach
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
PLANNING -- PR/communication strategic planning (research and evaluation strategies, coordination/management of effective programs, collaborative efforts, accountability/results, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Sheraton 2, Sheraton Grand Chicago Hotel Session Code: 2060
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Location: Sheraton 2, Sheraton Grand Chicago Hotel Session Code: 2060
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2022072010:3011:30 001 | WED, JUL 20 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 70645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8CA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
4:15 PM - 5:15 PM CDT
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Increasing Engagement With Community Partnerships
The old adage that “it takes a village to raise a child” is true now more than ever. When schools partner with community organizations to break down barriers to learning, families and community members have a unique opportunity to engage with your district and support student achievement. In this session, learn how to build your “village” with community partnerships; increase school engagement with students, families and community members; and provide your students with the opportunity to succeed.
Speaker(s): Melissa Deavers-Lowie, Director of Communications & Community Engagement
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Sheraton 2, Sheraton Grand Chicago Hotel Session Code: 2022
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Location: Sheraton 2, Sheraton Grand Chicago Hotel Session Code: 2022
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2022071916:1517:15 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 66645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8CA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:00 PM - 4:00 PM CDT
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PR Professionals and School Attorneys: #BetterTogether in Current Challenges
COVID-19 hasn’t been the only challenge these past two years. How do you respond to social media critics; opt-out requests related to sex education, social-emotional learning and diversity curriculum; and public meeting protests about COVID-19 mitigation strategies? Work through three case studies with an overarching theme of a trend in increased demands on school districts from parents and the community. Learn from two seasoned professionals with more than 50 years of combined experience how PR and legal can work together on responses that promote transparency and focus on what’s best for our students and staff.
Speaker(s): Terri McHugh, APR, Community Relations Executive Director Darcy Kriha, Partner
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Sheraton 2, Sheraton Grand Chicago Hotel Session Code: 2085
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Location: Sheraton 2, Sheraton Grand Chicago Hotel Session Code: 2085
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2022071915:0016:00 001 | TUE, JUL 19 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:00 PM - 4:00 PM CDT
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The Anatomy of a Media Interview: Be Ready for Anything
The phone rings and there is a reporter on the other end of the line requesting an interview. What do you do? Join us for an interactive session to learn step-by-step how to prepare for and navigate the media interview process. Receive tips on how to handle the toughest questions and the pitfalls to avoid. Presented by a veteran school PR professional and co-presented by a former television journalist, this session will prepare you for any type of media interview.
Speaker(s): Rebecca Villarreal, APR, Executive Director of Communications Veronica Johannsen, Executive Director of Communications
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Sheraton 2, Sheraton Grand Chicago Hotel Session Code: 2035
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Location: Sheraton 2, Sheraton Grand Chicago Hotel Session Code: 2035
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2022071815:0016:00 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Sunday, Jul 17, 2022 |
Sunday, Jul 17, 2022
4:00 PM - 5:15 PM CDT
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Regional Colleague Connections: Northeast Region
During Regional Colleague Connections, meet your NSPRA regional vice president, network with other members from your region and engage in facilitated discussions.
Region: Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, New Brunswick, Newfoundland, Nova Scotia, Eastern Ontario, Prince Edward Island and Quebec Campaign Speech: Candidate for Regional Vice President Speaker(s): Angela Marshall, Public Information OfficerLocation: Sheraton 2, Sheraton Grand Chicago Hotel |
Location: Sheraton 2, Sheraton Grand Chicago Hotel |
2022071716:0017:15 000 | SUN, JUL 17 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
4:15 PM - 5:15 PM CDT
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Ditching Deficits to Reclaim the Narrative
Mark Twain once said, "Out of our public schools grows the greatness of a nation." The national conversation around public schools does not live up to this lofty notion. Instead, it too often focuses on deficits, perceived inadequacies and paints a broken system. Schools are the heartbeat of our communities, and to help others see this, we must change our communications style. Learn why deficit-based communications are ineffective and how to re-craft narratives for your district to present asset-based models.
Speaker(s): Ben Kalb, Director Of Communications Sheri Stuart, Director, Communications Services
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Sheraton 3, Sheraton Grand Chicago Hotel Session Code: 2026
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Location: Sheraton 3, Sheraton Grand Chicago Hotel Session Code: 2026
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2022071916:1517:15 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 66645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
10:30 AM - 11:30 AM CDT
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Employee Engagement in a Pandemic and Beyond
The COVID-19 pandemic stopped large employee celebrations with a bunch of people crammed into an under-ventilated room. Instead, public relations practitioners had to get creative to keep people caring and connecting. So what will employee engagement look like as school communities transition from a pandemic to an endemic? This session will focus on some of the big and little things that school communication personnel can do to help boost engagement in a safe, strategic and imaginative way during the pandemic and beyond.
Speaker(s): Stacy Brandt, APR, Communications Specialist
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Sheraton 3, Sheraton Grand Chicago Hotel Session Code: 2048
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Location: Sheraton 3, Sheraton Grand Chicago Hotel Session Code: 2048
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2022072010:3011:30 001 | WED, JUL 20 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 66645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
3:00 PM - 4:00 PM CDT
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Hitting Your School PR Sweet Spot: Max Out Your Mid-Career Impact
You’ve formed relationships, have a well-maintained website and are posting regularly on social media…what’s next? Learn strategies to immediately increase your communications and leadership impact, including how to manage relationships when district leadership changes, how to earn a seat at the leadership table and how to create systems to increase your effectiveness. With over 30 years of combined experience, the presenters also will share how to support fellow school PR pros in boosting their role.
Speaker(s): Anisa Sullivan Jimenez, MPA, APR, Director of Communications Melissa Robinette, Director of Public Relations Ashley Thublin, APR, Director of Strategic and Crisis Communications
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
LEADERSHIP -- PR/communication leadership (strategic counseling, reputation management, relationship building, organizational dynamics, mentoring/guidance, professional development, etc.)
MID-CAREER school PR professional (8-14 years): Session addresses advanced skills, applications and the role of strategic advisers.
Location: Sheraton 3, Sheraton Grand Chicago Hotel Session Code: 2030
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Location: Sheraton 3, Sheraton Grand Chicago Hotel Session Code: 2030
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2022071815:0016:00 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 6C645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8CA0BCB3-5A51-EC11-80F0-956589BB89A1 158A3DDA-5A51-EC11-80F0-956589BB89A1 3CEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Monday, Jul 18, 2022 |
Monday, Jul 18, 2022
4:15 PM - 5:15 PM CDT
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Showing the Value of Your School PR Program 2.0: Surviving COVID-19
One of the toughest tasks school public relations professionals face is proving the value of their work. But COVID-19 has also led to some valuable new organizational dynamics. Some PR pros say they’ve forged stronger relationships with other departments, and others say they’ve gained a seat at the table in strategic decision making. Research overwhelmingly shows that school PR is worth many times its investment, but as practitioners, we often overlook promoting our worth. Learn why and how to promote your value.
Speaker(s): Lana Snodgras, Director of Communications Ben Fisher, Director of Communications
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
TACTICS -- PR/communication tactics (best practices, tactics, tools, activities, etc.)
NEW school PR professional (1-3 years): Session focuses on PR basics, core programs and how-to steps for implementation.
Location: Sheraton 3, Sheraton Grand Chicago Hotel Session Code: 2087
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Location: Sheraton 3, Sheraton Grand Chicago Hotel Session Code: 2087
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2022071816:1517:15 001 | MON, JUL 18 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 72645CB8-5851-EC11-80F0-956589BB89A1 A52D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 118A3DDA-5A51-EC11-80F0-956589BB89A1 38EE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 6B4B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
9:15 AM - 10:15 AM CDT
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Networking Special Topic: Earning Your APR
Ask questions, share prep strategies and find study partners to join you during this facilitated networking session for communication professionals who are pursuing or who want to learn more about accreditation in public relations (APR).
Speaker(s): Cindy Warner, Public Relations and Community Education SupervisorLocation: Sheraton 3, Sheraton Grand Chicago Hotel |
Location: Sheraton 3, Sheraton Grand Chicago Hotel |
2022072009:1510:15 022 | WED, JUL 20 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Sunday, Jul 17, 2022 |
Sunday, Jul 17, 2022
8:00 AM - 11:45 AM CDT
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Leaders Meeting Breakfast (open to all SPRA chapter officers)
SPRA chapter leaders, join your national chapter leadership colleagues, the NSPRA Executive Board and association staff for a light breakfast followed by learning, sharing and networking opportunities. Location: Sheraton 3, Sheraton Grand Chicago Hotel |
Location: Sheraton 3, Sheraton Grand Chicago Hotel |
2022071708:0011:45 000 | SUN, JUL 17 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 |
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| Sunday, Jul 17, 2022 |
Sunday, Jul 17, 2022
4:00 PM - 5:15 PM CDT
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Regional Colleague Connections: Southwest Region
During Regional Colleague Connections, meet your NSPRA regional vice president, network with other members from your region and engage in facilitated discussions.
Region: Arizona, California, Colorado, Hawaii, Nevada, New Mexico, Utah and Wyoming Campaign Speech: Candidate for Regional Vice President Speaker(s): Joe A Ferdani, Chief Communications OfficerLocation: Sheraton 3, Sheraton Grand Chicago Hotel |
Location: Sheraton 3, Sheraton Grand Chicago Hotel |
2022071716:0017:15 000 | SUN, JUL 17 |
1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Tuesday, Jul 19, 2022 |
Tuesday, Jul 19, 2022
3:00 PM - 4:00 PM CDT
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Our Two Cents: Flyers and Compensation Are Not Enough
The lack of substitutes is an issue, and it’s definitely keeping superintendents and principals up at night. A nice flyer and raising substitute pay, while helpful, is not enough to meet the demand. A focus on community engagement and relationships is critical when building a substitute pipeline. As communicators, our job is to connect stories to the community to build awareness, pride and eventually a personnel pipeline. Learn how to lead your team through analysis of your district and utilize communications to enhance community engagement.
Speaker(s): Bobby Jordan Jacob Ando, Communication Consultant and Strategist
SKILL Session: 1 hour. Live lecture, panel discussion or interactive session with time for Q&A.
ENGAGEMENT -- Internal and/or external stakeholder engagement (research, strategies, programs, campaigns, activities, etc.)
ADVANCING school PR professional (4-7 years): Session focuses on starting to become strategic with communication tactics, applications, processes and planning.
Location: Sheraton 3, Sheraton Grand Chicago Hotel Session Code: 2120
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Location: Sheraton 3, Sheraton Grand Chicago Hotel Session Code: 2120
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2022071915:0016:00 001 | TUE, JUL 19 |
6C619412-3F51-EC11-80F0-956589BB89A1 1529C5BE-3D51-EC11-80F0-956589BB89A1 66645CB8-5851-EC11-80F0-956589BB89A1 A32D0EEA-5A51-EC11-80F0-956589BB89A1 8EA0BCB3-5A51-EC11-80F0-956589BB89A1 138A3DDA-5A51-EC11-80F0-956589BB89A1 3AEE27FF-5851-EC11-80F0-956589BB89A1 1D3C5D36-5B51-EC11-80F0-956589BB89A1 694B2539-5D51-EC11-80F0-956589BB89A1 |
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| Wednesday, Jul 20, 2022 |
Wednesday, Jul 20, 2022
11:45 AM - 1:45 PM CDT
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NSPRA President Installation and Gold Medallion Awards Ceremony Luncheon Sponsored by K12 Insight (additional fee)
The celebratory luncheon program will feature tasty Chicago fare, a final opportunity to reconnect with your colleagues and the:
Location: Sheraton 4 & 5, Sheraton Grand Chicago Hotel |
Location: Sheraton 4 & 5, Sheraton Grand Chicago Hotel |
2022072011:4513:45 035 | WED, JUL 20 |
57BA5BFD-826D-EC11-80F1-DF3C77D4812F 1529C5BE-3D51-EC11-80F0-956589BB89A1 3339FF7C-27A9-EC11-80F1-DF3C77D4812F |
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| Sunday, Jul 17, 2022 |
Sunday, Jul 17, 2022
2:30 PM - 3:45 PM CDT
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