PDM Program: Fundamentals
DMAI has entered a partnership with George Washington University to deliver a reimagined, cutting-edge and global Professional in Destination Management (PDM) program for today’s destination management professionals. The new PDM program is designed to prepare entry to mid-level professionals with the skills and knowledge critical to successful destination management and marketing.
The comprehensive educational program includes seven core courses – three conducted in a classroom setting and four available online – and is available to individuals interested in the travel and tourism industry. The Fundamentals course will debut the program during DMAI’s Annual Convention on Tuesday, July 11, 2017. Registration is now open. Click here to register
The core content areas include: the fundamentals of destination organizations; destination development and management; governance and finance; destination organization operations; membership and communications; marketing and research, and sales and group services.
Upon successful completion of the required seven courses students will receive a Professional in Destination Management Certificate from The George Washington University School of Business and DMAI.