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"My top reason for coming to Annual Convention is really to learn and network. There's so many opportunities to learn about what other destinations are doing - and what's worked and what hasn't - so there's always something to take in. There's no way to possibly know how to do everything in this business but with the right connections and the right context, having those great people you can send a quick email or phone call to get their advice is so critical."

"I've been coming to Annual Convention for 15 years. It gives me an opportunity to advance my knowledge of the industry - but even more importantly, the networking that you develop at this conference with all your other peers in the industry."

"I love the content that is available at the Annual Convention, and the networking opportunities that I've experienced so far this week, they've been phenomenal. I don't think you could get them at a better place and I'm really appreciative of being here and being connected with industry leaders and professionals from not just across the country but across the world."

"One of the greatest things about Annual Convention for me is the networking. I have found tremendous benefit in getting to know a peer group that is in the trenches doing what we do in Rockford, so we can bounce ideas off of other people and learn what they're doing through networking and also concurrent sessions and the great keynotes."

"The networking and the content is always great, so just the opportunity to learn and have that ongoing education. Talking to all the vendors to see what's going on and what's new specifically in our space. It's an opportunity to see how the industry progresses from one year to the next."

"My top reason for coming to Annual Convention every year is... it's hard to come up with one! I mean, the networking is great, the education is awesome and for me it just reenergizes me every year - going back with new ideas, new contacts, and opportunities to use some of these products in our destination."