Time 
|
Session Title
|
Speaker(s)
|
Room |
Venue |
|
Saturday, July 7
|
|
8:00 AM - 5:00 PM
|
CDME Destination Marketing Planning: Day 1
|
|
Avalon |
Hilton Anaheim |
|
8:00 AM - 5:00 PM
|
CDME Destination Strategic Issues in Destination Management: Day 1
|
|
Pacific B |
Hilton Anaheim |
|
Sunday, July 8
|
|
8:00 AM - 5:00 PM
|
CDME Destination Marketing Planning: Day 2
|
|
Avalon |
Hilton Anaheim |
|
8:00 AM - 5:00 PM
|
CDME Strategic Issues in Destination Management: Day 2
|
|
Pacific B |
Hilton Anaheim |
|
10:00 AM - 12:00 PM
|
Family Day: Brunch Session
|
|
|
|
|
1:00 PM - 2:30 PM
|
Association Executive Committee Meeting
|
|
Executive Boardroom |
Hilton Anaheim |
|
1:00 PM - 3:00 PM
|
Family Day: Giving Back
|
|
|
|
|
3:00 PM - 4:30 PM
|
Foundation Executive Committee Meeting
|
|
Executive Boardroom |
Hilton Anaheim |
|
7:00 PM - 9:00 PM
|
Family Day: Movie Night
|
|
|
|
|
Monday, July 9
|
|
8:00 AM - 5:00 PM
|
CDME Destination Positioning and Branding: Day 1
|
|
Avalon |
Hilton Anaheim |
|
8:00 AM - 5:00 PM
|
CDME Destination Social Media Marketing: Day 1
|
|
San Simeon AB |
Hilton Anaheim |
|
9:30 AM - 11:30 AM
|
Foundation Board Meeting
|
|
Pacific A |
Hilton Anaheim |
|
12:00 PM - 2:00 PM
|
Association/Foundation Board Lunch
|
|
Pacific A |
Hilton Anaheim |
|
2:00 PM - 4:00 PM
|
Association Board Meeting
|
|
Pacific A |
Hilton Anaheim |
|
3:00 PM - 5:00 PM
|
CSMC
|
|
Laguna A |
Hilton Anaheim |
|
7:00 PM - 9:00 PM
|
Leadership Reception
|
|
|
|
|
Tuesday, July 10
|
|
8:00 AM - 12:00 PM
|
CDME Destination Positioning and Branding: Day 2
|
|
Avalon |
Hilton Anaheim |
|
8:00 AM - 12:00 PM
|
CDME Destination Social Media Marketing: Day 2
|
|
San Simeon AB |
Hilton Anaheim |
|
8:00 AM - 2:00 PM
|
Golf Tournament to Benefit the Foundation
|
|
Monarch Beach Golf Links |
Offsite |
|
8:00 AM - 3:00 PM
|
PDM Fundamentals
|
|
Laguna A |
Hilton Anaheim |
|
10:30 AM - 3:30 PM
|
Curating Destination Conservation
|
|
Coastal Excursion |
Offsite |
|
11:30 AM - 1:30 PM
|
Crafting Destination Community
|
|
Old Towne Orange & Anaheim |
Offsite |
|
12:00 PM - 6:00 PM
|
Registration
|
|
|
|
|
2:30 PM - 4:30 PM
|
Destination Organization Civitas Funding Forum
|
John Lambeth
|
207A |
Anaheim
Convention Center |
|
2:30 PM - 4:30 PM
|
Expedia Group Media Solutions Insights Summit
|
|
204A |
Anaheim
Convention Center |
|
3:00 PM - 4:30 PM
|
30 Under 30 Orientation
|
|
205A |
Anaheim
Convention Center |
|
3:00 PM - 4:30 PM
|
First Timers Session
|
|
Huntington ABC |
Hilton Anaheim |
|
4:30 PM - 5:30 PM
|
Small DMO Networking Reception
|
|
|
|
|
5:00 PM - 6:00 PM
|
DMAP Recognition Reception
|
|
|
|
|
6:00 PM - 8:00 PM
|
Opening Reception
|
|
|
|
|
6:00 PM - 8:00 PM
|
Opening Reception
|
|
Grand Plaza |
Anaheim
Convention Center |
|
Wednesday, July 11
|
|
6:00 AM - 7:00 AM
|
Take Carra - Yoga Session
|
|
Grand Plaza |
Anaheim
Convention Center |
|
8:00 AM - 9:00 AM
|
Breakfast in the Exchange
|
|
|
|
|
8:00 AM - 5:00 PM
|
Registration
|
|
|
|
|
9:00 AM - 10:15 AM
|
Keynote Session Featuring Abby Wambach
|
|
Ballroom |
Anaheim
Convention Center |
|
10:30 AM - 11:15 AM
|
Change Your City - Deliver the 5 'P's - Proactive, Public-Private, Place-Making Partnerships
|
John Forkin
|
207B |
Anaheim
Convention Center |
|
10:30 AM - 11:15 AM
|
Uplifting Communities Through Destination Marketing
|
Leigh Franks
|
303C |
Anaheim
Convention Center |
|
10:30 AM - 11:15 AM
|
What are your groups telling you? Crafting your convention sales strategy on the analytics of your business.
|
Carleigh Dworetzky
|
303D |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
Big Event Bidding: Is the Model Broken?
|
Bryan Grimaldi
Julie Coker Graham
Ernest Wooden, Jr.
|
204B |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
Brand USA Track: GoUSA TV
|
John Limotte
|
304ABC |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
Convention Sales & Services Shirtsleeves
|
|
204A |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
Membership Shirtsleeves
|
|
204C |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
Bringing Big Anaheim Flavor to Tiny Screens
|
Charles Harris
|
207A |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
CMI's 22nd Annual LGBT Tourism Survey Report: How to Connect with LGBT Travelers
|
David Paisley
Thomas Roth
|
207D |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
Lifestyle Marketing 101: If You’re Not Partnering with Economic Development Groups, You’re Doing it Wrong
|
Rebecca Gehman
|
303A |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
Not Your Average Influencer Marketing Session
|
Matthew Long
Gio Palatucci
JessyLynn Perkins
Gary Soloff
|
303B |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
They do all the cool shit: how throwing a party generated political goodwill, community support and staying power for one local DMO; all while building the destination brand, improving community perceptions and growing citizen support for the central city
|
John Groh
Tana Vettore
|
207C |
Anaheim
Convention Center |
|
11:30 AM - 11:50 AM
|
Dundee: A Fake Movie But Real Results You Can Use
|
Lisa Verbeck
|
World Cafe |
Anaheim
Convention Center |
|
11:30 AM - 1:30 PM
|
Lunch in the Exchange
|
|
|
|
|
12:00 PM - 1:00 PM
|
Take Carra Fitness Class: Conscious Dance
|
|
|
|
|
1:30 PM - 2:00 PM
|
Top Apps for Busy EventProfs
|
|
Hall A |
Anaheim
Convention Center |
|
2:00 PM - 2:30 PM
|
Revenue Management with the Destination in Mind
|
Cindy Decker
|
303B |
Anaheim
Convention Center |
|
2:00 PM - 2:45 PM
|
Cultivating Culture within Your Destination
|
Lori Pepenella
|
303A |
Anaheim
Convention Center |
|
2:00 PM - 2:45 PM
|
Insights, Imagery and Experiences: Elevating Destination Storytelling
|
Wendy Olson Killion
|
207A |
Anaheim
Convention Center |
|
2:00 PM - 2:45 PM
|
LGBT Destination Marketing - Tips & Techniques for 2018
|
Matthew Skallerud
|
207B |
Anaheim
Convention Center |
|
2:00 PM - 3:00 PM
|
A Room with a Zoo
|
Anja Stas
|
207C |
Anaheim
Convention Center |
|
2:00 PM - 3:00 PM
|
Brand USA Track: Brand USA International Market Update -
|
|
304ABC |
Anaheim
Convention Center |
|
2:00 PM - 3:00 PM
|
Event Impact Calculator -- The Industry Standard Expands with Partnerships and New Event Types
|
Al Kidd
Christine (Shimo) Shimasaki
Brad Mayne
Adam Sacks
Alison Best
|
204A |
Anaheim
Convention Center |
|
2:00 PM - 3:00 PM
|
Igniting a Leadership Culture: How to lead well in the ever changing workplace.
|
Chris Ihrig
|
204B |
Anaheim
Convention Center |
|
2:00 PM - 3:00 PM
|
Positioning Your Organization as a Champion of the Destination
|
Paul Ouimet
Claudia Vecchio
Stephanie Brown
John Oros
|
208AB |
Anaheim
Convention Center |
|
2:00 PM - 3:00 PM
|
Visitor Services Shirtsleeves
|
|
204C |
Anaheim
Convention Center |
|
2:00 PM - 3:00 PM
|
Business Events Strategy based on The CVB and the Future of the Meetings Industry Study
|
Erin Francis-Cummings
|
303D |
Anaheim
Convention Center |
|
2:00 PM - 3:00 PM
|
DMO RELEVANCE = AN ENGAGED COMMUNITY SHAPING THE VISITOR EXPERIENCE
|
Robbie Banks
Michael Woody
Jim McCaul
|
303C |
Anaheim
Convention Center |
|
2:30 PM - 3:00 PM
|
Instagram: The Visual Tour
|
|
Hall A |
Anaheim
Convention Center |
|
3:00 PM - 3:30 PM
|
Master LinkedIn to Build Your Professional Brand
|
|
Hall A |
Anaheim
Convention Center |
|
3:00 PM - 3:30 PM
|
Insights into targeting the growing Indian Market
|
Nitin Sachdeva
|
World Cafe |
Anaheim
Convention Center |
|
3:00 PM - 4:00 PM
|
Caffeine and Cocktails in the Exchange
|
|
|
|
|
3:30 PM - 4:00 PM
|
China's Digital Marketing Landscape; enabling brands insights into digital marketing in China
|
Devon Dow
|
World Cafe |
Anaheim
Convention Center |
|
4:00 PM - 5:00 PM
|
Keynote Session: Global All Stars 2018- World Leading Insights, Inspiration & Ideas
|
Cassidy Blackwell
Alan Boniface
Stafford Marquardt
|
Ballroom |
Anaheim
Convention Center |
|
5:00 PM - 6:00 PM
|
Take Carra - Group Drumming
|
|
Grand Plaza |
Anaheim
Convention Center |
|
7:00 PM - 9:00 PM
|
Former Chairs Dinner
|
|
The Colony House |
Offsite |
|
Thursday, July 12
|
|
6:30 AM - 7:30 AM
|
Take Carra 5K Fun Run/Walk
|
|
|
|
|
8:00 AM - 9:00 AM
|
Breakfast in the Exchange
|
|
|
|
|
8:00 AM - 5:00 PM
|
Registration
|
|
|
|
|
9:00 AM - 10:15 AM
|
Keynote With Tyler Florence and Caroline Beteta With Visit California
|
Tyler Florence
Caroline Beteta
|
Ballroom |
Anaheim
Convention Center |
|
10:30 AM - 11:15 AM
|
Energize the Travel Experience through Digitalization and Innovation: A Case Study on Facebook Live
|
Gabe Saglie
|
207A |
Anaheim
Convention Center |
|
10:30 AM - 11:15 AM
|
Key Takeaways from Hosting Canada's Big Year in the Nation's Capital in 2017 - A DMO Perspective
|
Michael Crockatt
|
303A |
Anaheim
Convention Center |
|
10:30 AM - 11:15 AM
|
VisitPITTSBURGH's 2022 Committee, How millennial managers are planning for 2022 – 2027
|
Molly Allwein
Ashley Steckel
Mike Robertson
Thomas Loftus
|
207C |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
Brand USA Track: India
|
Sheema Vohra
|
304ABC |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
Don't Get Caught with Your Stats Down: The Shift to Data Driven Marketing
|
Aaron Nissen
|
204A |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
Finance Shirtsleeves
|
Julie Hart
|
207D |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
Google’s Global Content Initiative for DMOs: One Year On
|
|
204C |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
How CVBs Are Leveraging Their Key Sectors to Drive Meetings Business
|
Greg Oates
|
204B |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
LGBT Destination Marketing Best Practices: A deeper dive into internal diversity training topics, working with hotels and attractions, a review of marketing channels (print, web, mobile, PR, sponsorships, etc.).
|
David Paisley
Katherine O'Donnell
|
303D |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
Managing the Workplace
|
Mike Gamble
|
207B |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
The New Tourism Lexicon
|
Jack Johnson
|
208AB |
Anaheim
Convention Center |
|
10:30 AM - 11:30 AM
|
Leisure Travel Trends from the Portrait of the American Traveler®
|
Steve Cohen
|
303C |
Anaheim
Convention Center |
|
11:30 AM - 12:00 PM
|
Economic Sector Strategy of Canada
|
Virginie De Visscher
|
World Cafe |
Anaheim
Convention Center |
|
11:30 AM - 1:30 PM
|
Lunch in the Exchange
|
|
|
|
|
1:30 PM - 2:00 PM
|
Master LinkedIn to Build Your Professional Brand
|
|
Hall A |
Anaheim
Convention Center |
|
2:00 PM - 2:30 PM
|
Marketing Your City as a Culinary Destination - What Tucson Learned from Its UNESCO Designation
|
Dan Gibson
|
303B |
Anaheim
Convention Center |
|
2:00 PM - 2:45 PM
|
Best Practices for Managing City Wides or Mini Wides- Designed for Convention Services professionals this session will give tips and best practices for planning events requiring multiple hotels, facilities, and venues.
|
Susie Townsend
|
207A |
Anaheim
Convention Center |
|
2:00 PM - 2:45 PM
|
Building Your Destination Development Team
|
Chuck Davison
Catherine Callary
Jim McCaul
Lori Janson
|
207B |
Anaheim
Convention Center |
|
2:00 PM - 2:45 PM
|
Creating Products to Convert Day Trippers to Overnighters
|
Jamie Cox
Ellie Westman Chin
|
204C |
Anaheim
Convention Center |
|
2:00 PM - 2:45 PM
|
The All-Too-Real Truth About Preparing Your Small Town for a Super Bowl-Like Event
|
Brook Kaufman
|
303D |
Anaheim
Convention Center |
|
2:00 PM - 3:00 PM
|
Advocacy Tools , Templates and Tactics That Save Time, Money… and Could Even Save Your Destination Organization.
|
Jack Johnson
Robert Jackson
Katherine O'Donnell
Leigh Franks
Cassandra McAuley
Fritz Smith
|
204B |
Anaheim
Convention Center |
|
2:00 PM - 3:00 PM
|
Brand USA Track: China Landscape, the fastest growing international market
|
Yi Louis Lu
Yuki Bi
|
304ABC |
Anaheim
Convention Center |
|
2:00 PM - 3:00 PM
|
Marketing Shirtsleeves
|
|
204A |
Anaheim
Convention Center |
|
2:00 PM - 3:00 PM
|
Integrating Market Research & Analytics: Using Your Insights to Turn Data into Dollars for Your DMO!
|
Amir Eylon
Andria Godfrey
|
303A |
Anaheim
Convention Center |
|
2:00 PM - 3:00 PM
|
No Beach, No Mountains, Oh My! Destination Dallas: How do we create reasons to visit all year long when we don’t have a natural draw… and we’re not a “vacation” destination.
|
Frank Librio
|
303C |
Anaheim
Convention Center |
|
2:00 PM - 3:00 PM
|
Protect Our $280 Billion Exhibitions, Meetings and Events Industry
|
Brad Mayne
|
207C |
Anaheim
Convention Center |
|
2:00 PM - 3:00 PM
|
Streamline Your Accounts Payable Process to Save Time
|
Braam du Plooy
|
207D |
Anaheim
Convention Center |
|
2:30 PM - 3:00 PM
|
Instagram: The Visual Tour
|
|
Hall A |
Anaheim
Convention Center |
|
3:00 PM - 3:30 PM
|
Top Apps for Busy EventProfs
|
|
Hall A |
Anaheim
Convention Center |
|
3:00 PM - 4:00 PM
|
Caffeine and Cocktails in the Exchange
|
|
|
|
|
3:00 PM - 4:00 PM
|
Overtourism CEO Discussion
|
|
|
|
|
4:00 PM - 5:00 PM
|
Keynote Session with Brand USA
|
|
Ballroom |
Anaheim
Convention Center |
|
5:00 PM - 6:00 PM
|
Take Carra Fitness Class: Cardio Drumming
|
|
|
|
|
8:00 PM - 10:00 PM
|
Grand Celebration
|
|
|
|
|
8:00 PM - 10:00 PM
|
Grand Celebration
|
|
House of Blues |
Offsite |
|
Friday, July 13
|
|
8:00 AM - 9:00 AM
|
Breakfast
|
|
Ballroom Foyer |
Anaheim
Convention Center |
|
8:00 AM - 11:00 AM
|
Registration
|
|
|
|
|
9:00 AM - 10:15 AM
|
Keynote Session
|
|
Ballroom |
Anaheim
Convention Center |
|
10:15 AM - 10:45 AM
|
A Traveler-First Approach to Meetings and Convention Marketing
|
Tiffany Kerr
Amy Brown
Shelley Hall
|
303A |
Anaheim
Convention Center |
|
10:15 AM - 10:45 AM
|
The Future is Now: Data-Driven Personalization for Destination Marketers
|
Lewis Krell
|
303D |
Anaheim
Convention Center |
|
10:15 AM - 11:00 AM
|
Board and Committee Management: Mortal Combat or Songs of “Kumbaya”? Creating an Effective Organizational Framework to Engage Stakeholders and Elevate Dialogue in your Community
|
Kelly de Schaun
|
303B |
Anaheim
Convention Center |
|
10:15 AM - 11:00 AM
|
How Destination Canada built the world's first national UGC Partner Network
|
Dan Holowack
Graeme Leathem
|
207C |
Anaheim
Convention Center |
|
10:15 AM - 11:15 AM
|
LGBT Destination Marketing Case Studies: A look into their marketing playbooks (advertising and communications, images, messages, etc.)
|
David Paisley
Jim McMichael
Richard Gray
Kari Kauffman
|
204B |
Anaheim
Convention Center |
|
10:15 AM - 11:15 AM
|
Battle of the Buzz Words: Optimization vs. Personalization
|
Lucia Schepps
|
204A |
Anaheim
Convention Center |
|
10:15 AM - 11:15 AM
|
Branding Beyond Marketing: The Role of Destination Brands in community Relations and Economic Development
|
Charles Harris
Stewart Colovin
|
207A |
Anaheim
Convention Center |
|
10:15 AM - 11:15 AM
|
Every Destination is a Magic Kingdom
|
Jaime Vogt
|
204C |
Anaheim
Convention Center |
|
10:15 AM - 11:15 AM
|
Maximizing Attendance: The DESTINATION is Now the #2 Driver
|
Terri Roberts
Mickey Schaefer
|
207D |
Anaheim
Convention Center |
|
10:15 AM - 11:15 AM
|
Your Digital Media Metrics Are Lying to You...And What to Do About It
|
Matt Clement
|
303C |
Anaheim
Convention Center |
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