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NPRO Application

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NPRO APPLICATION FORM

This Application Form allows exhibitors to apply for New Products Rollout (NPRO) opportunities, designed to help gain the maximum exposure for new products at ATSSA’s Annual Convention & Traffic Expo, through the NPRO Online and Physical Listings, as well as the NPRO Tour.

  • Only exhibiting companies may participate.
  • NEW Each participating exhibitor can submit up to two products and all products must have been introduced after Jan. 1, 2023.
  • NEW Video MUST BE SUBMITTED in conjunction with the application.
  • Close Date: The deadline to apply and submit video is Nov. 15, 2024.
  • Non-Refundable Application Fee: $150 ATSSA members/ $500 non-members
  • NPRO Tour fee: $150 ATSSA members/$1,000 non-members.
  • NEW Full payment must be paid by Dec. 31, 2024.

Also NEW this year: ATSSA’s New Products Rollout (NPRO) Tour.
 

NPRO Informational Video

The informational video for the new product must:

  • Be between 1 to 2 minutes long and
  • Be created with high resolution video and high-quality audio and
  • Be submitted in a downloadable MP4 format (or provide a link to the downloadable video) and
  • NEW Be submitted in conjunction with the application, no later than Nov. 15, 2024.

For examples of previously submitted NPRO entries, visit https://expo.atssa.com/new-products-rollout.html#NPROvideos.

For video assistance, contact Phocus Video Communications (Phocusvideo.com) at info@phocusvideo.com.
 

NEW  What are ATSSA’s New Products Rollout Online and Expo Floor Listings?

The New Products Rollout Online and Expo Floor Listings provide participants with extra exposure by being included on an entry-specific online listing and a meter board on the Traffic Expo floor.

More than 4,000 people registered for ATSSA’s Convention & Traffic Expo in 2024 providing massive exposure for the latest innovations throughout show hours. Throughout the 2025 show, NPRO entrants will have increased visibility of their products on the show floor by having their entry featured on a meter board, placed in a section on the exhibit floor that is exclusive to the new products submitted to enter NPRO. The meter board will include an image of the entry, a QR code to access the entered video and a brief product description.

NPRO entries also will be mentioned in social media and listed on the NPRO webpage of ATSSA's Convention &Traffic Expo website (Expo.ATSSA.com). The NPRO webpage gives a brief overview of each entered product and access to the informational product-specific video.
 

To be eligible to participate in ATSSA’s NPRO Online and Expo Floor Listings, you must:

  • Be an Exhibitor and
  • Have introduced a new product after Jan. 1, 2023.

You will have the opportunity to:

  • Obtain an NPRO entry-specific meter board at no additional fee
  • Be included in the NPRO Online Listing where a brief overview of the product and video are hosted on ATSSA’s Convention & Traffic Expo website.

Entry fee per product: $150 ATSSA members/$500 non-members.

 

NEW  ATSSA’s New Products Rollout Tour

The New Products Rollout Tour provides NPRO participants an opportunity to present their product to public agency representatives at their booth. To be considered for an Innovation Award, participants must be entered in the New Products Rollout Tour.

Prior to ATSSA’s Annual Convention & Traffic Expo, the ATSSA Innovation & Technical Services Team will notify Tour participants of the time and day public agency officials will visit.

New Products Rollout Tour fee per product: $150 ATSSA members/$1,000 non-members.

 

What are ATSSA’s Innovation Awards?

ATSSA’s Innovation Award program recognizes one winner and up to three honorable mentions for innovative products. Entrants into the ATSSA NPRO Tour will be evaluated using the scoring system, which is one part of the process to determine the top products.

The first 15 NPRO entrants that elect to enter and are accepted into the NPRO Tour will have their product and informational video reviewed by a panel of department of transportation (DOT) judges who will assess innovation, safety features and newness to the market of their product, as per the scoring criteria shown in the scoring criteria table below. From this initial review, the judges will select a group of finalists whom they will chat with at the appropriate booth during the Convention & Traffic Expo.

Prior to ATSSA’s Annual Convention & Traffic Expo, the ATSSA Innovation & Technical Services Team will coordinate with finalists to arrange a booth visit for judges to ask questions to aid in selecting the Innovation Award winner and Honorable Mentions. The selected finalists will have 2 to 3 minutes each to introduce their product and answer questions from the judges.

To be considered for an ATSSA Innovation Award or an Honorable Mention, the entered product must:

  • Be entered in the New Products Rollout Tour and
  • Be among the first 15 entries selected for the NPRO Tour

NEW  Awardees will receive extra exposure by presenting their product at an Innovation Award micro session held on the Traffic Expo floor, in addition to having their informational video played during this session. The winner and honorable mention awardees may receive additional exposure in ATSSA communications such as social media and a press release.

No additional cost.


What are the Evaluation Criteria?

Evaluation Criteria

Provides an overall innovation for the roadway safety infrastructure industry:
  • Is the product innovative, the first of its kind in the industry? (OR)
  • Does the product provide a dramatic improvement in functionality or roadway safety of an existing device?
  • Is the product market ready? Can it be used immediately?

Solves a current issue in the roadway safety infrastructure industry:
  • Is this product a solution for a small niche issue found in the industry, or is it an industry-wide solution applicable to many uses?
  • Are there multiple problems solved by using this product, or is it a single solution for a single problem?

Has unique safety qualities:
  • Will this product benefit road users and workers in making our nation’s roadways safer?
  • Does this product provide a solution to a specific need of local, state or federal agencies?
  • Does this product address a need identified by state or federal agencies, especially in Strategic Highway Safety Plans?

Innovativeness and applicability of the design:
  • Has the product been designed to be durable enough to survive the rigors of road work?
  • Does it comply with local and national regulations to ensure it is “road ready”?
  • Does it function safely and effortlessly as designed?

 

For questions, please contact Innovation & Technical Services Manager Nagham " Melodie"  Matout at nagham.matout@atssa.com