Millions of drivers with connected vehicles in the United States today are receiving advance warnings about work zones and temporary road maintenance activities that utilize cellular-connected arrow boards. When these arrow boards are activated, a digital alert is being sent into the connected vehicle infotainment system 20-30 seconds in advance, giving the driver improved situational awareness and allowing them enough time to take appropriate action. Making this end-to-end safety experience possible required collaboration from DOTs, competing equipment manufacturers, technology providers and automobile manufacturers. Discover how these various organizations came together to address the distracted driver problem utilizing proven, mature, low-cost and widely-deployed technologies that are readily available today. Gain insight into how automobile manufacturers consider their driver experience, balancing the importance of delivering timely traveler information while minimizing driver annoyance and information overload.