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The Be Safe Be Seen Pedestrian and Bicycle Safety Initiative was implemented as part of a reconstruction project in Waco. Uniquely situated adjacent to a university and a revitalized downtown business district, the project impacts students, faculty, staff, visitors and tourists. To obtain a better understanding of pedestrian and bicycle movements and volumes, pedestrian counters were strategically placed throughout the construction project. Learn how the project has increased awareness about the shared responsibility of all users, implemented proactive communication and outreach, developed a consistent and continuous model for information sharing, and much more.