NPRO Application
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NPRO Application

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APPLICATION FORM

This Application Form allows exhibitors to apply for New Products Rollout (NPRO) opportunities, designed to help gain the maximum exposure for new products at ATSSA’s Annual Convention & Traffic Expo.

 

More information and this application can be found at Expo.ATSSA.com/new-products-rollout.

 

The deadline to apply is Dec. 1, 2022.

Only exhibiting companies may participate.

 

ATSSA’s New Products Rollout Show Area and New Products Listing

Exhibitors who introduced new products after Jan. 1, 2020 are eligible to participate in ATSSA’s New Products Rollout Show Area and Listing. ATSSA will host a “New Products Rollout” section on the exhibit floor where typically more than 3,700 traffic expo attendees learn about the latest innovations during show hours. NPRO entrants will have more visibility of their products on the show floor by having an additional opportunity to display their product in the New Products Rollout show area for the duration of the show.

 

Exhibitors who are accepted into the NPRO show area will also be included in the New Products Listing. This listing will give a brief overview of the product on ATSSA’s Convention & Traffic Expo website and a listing on the convention mobile app. A looping video at the NPRO Show Area will be shown during the entirety of ATSSA Expo and Convention.

 

All NPRO entrants who are accepted into the NPRO will be reviewed by a panel of judges who will consider the products as “new” as per the scoring criteria shown below. The NPRO show area and the New Products Listing is limited to the first 20 eligible applicants.

 

Deadline to be included on the NPRO Listing, the NPRO show area, and have booth signage: Dec. 1, 2022.

 

Entry fee per product: $100 ATSSA members / $1,000 non-members

Video Production support is not included in the fee above.

Deadline to apply: Dec. 1, 2022

Cancellation fee after application deadline: $50 ATSSA members / $500 non-members

 

ATSSA NPRO Presentation Live Event for consideration of an Innovation Award

To be considered for an ATSSA Innovation Award, the product must be entered in the New Products Rollout Show Area and Listing (see above). From the first 20 NPRO entries, 12 entries will be eligible to be part of the ATSSA NPRO Live Presentation Event and will be considered for the Innovation Award.

 

The first 12 eligible products will be preliminary judged based on the following criteria to ensure that the product:

  • Provides an overall innovation for the roadway safety infrastructure industry:
    • Is the product innovative, the first of its kind in the industry? (OR)
    • Does the product provide a dramatic improvement in functionality or roadway safety of an existing device?
    • Is the product market ready? Can it be used immediately?
  • Solves a current issue in the roadway safety infrastructure industry:
    • Is this product a solution for a small niche issue found in the industry, or is it an industry-wide solution applicable to many uses?
    • Are there multiple problems solved by using this product, or is it a single solution for a single problem?
  • Has unique safety qualities:
    • Will this product benefit road users and workers in making our nation’s roadways safer?
    • Provides a solution to a need by the local, state, or federal agencies:
    • Does this product address a need identified by state or federal agencies, especially in Strategic Highway Safety Plans?
  • Innovativeness and applicability of the design:
    • Has the product been designed to be durable enough to survive the rigors of road work?
    • Does it comply with local and national regulations to ensure it is “road ready?”
    • Does it function safely and effortlessly as designed?

Entrants selected to be part of the ATSSA NPRO Live Presentation Event, will have to develop and submit a promotional video of their entered product, no later than January 15th, to be considered for the Live event and award. The pre-recorded video must be between 2 to 4 minutes long and have high-quality video and audio in an MP4 file format. Entrants selected to be part of the ATSSA NPRO Live Presentation Event will have their video displayed during the ATSSA NPRO Live Presentation Event on the exo floor to expo attendees. For video assistance, feel free to contact Phocus Video Communications (Phocusvideo.com) at info@phocusvideo.com. Please note that the video production services provided by Phocus Video Communications are not included in the NPRO fees.

 

The pre-recorded videos will be reviewed by the judges, formed by a group of public transportation officials, using the scoring criteria stated above to narrow down the number of entrants to be considered for an Innovation Award. The judges will select up to six pre-qualified award contestants. Prior to the beginning 2023 ATSSA Annual Convention and Expo, the ATSSA Innovation and Technical Team will coordinate with the pre-qualified award contestants and judges for visiting their exhibit booth to ask questions and select the Innovation Award Winners. The selected entrants will have 5 minutes each to briefly introduce their product and answer the judge's questions.

 

Products entered into the ATSSA NPRO Presentation Live Event will be charged a fee of $100. ATSSA NPRO Presentation Live Event entrants are automatically eligible to vie for an ATSSA Innovation Award. The event is limited to 12 applicants. For more information, visit Expo.ATSSA.com/new-products-rollout.

 

Entry fee per product: $100 ATSSA members / non-members.

Video Production support is not included in the fee above.

Deadline to apply: Dec. 1, 2022
 

NPRO Promotional Videos Requirements

The promotional new product video has to meet the following:

o Highlight the scoring criteria (e.g., describe the overall product benefits, etc.)

o Be between 2 to 4 minutes long

o High resolution video and high-quality audio

o MP4 format

For video assistance, feel free to contact Phocus Video Communications (Phocusvideo.com) at info@phocusvideo.com.

 

ATSSA Innovation Award

The ATSSA Innovation Awards recognize the top three innovative products displayed at traffic expo that are entered in the ATSSA NPRO Presentation Live Event. Entrants into the ATSSA NPRO Presentation Live Event will be evaluated using the scoring system, which is one part of the process to determine the top products. The judges will then deliberate to determine the overall ATSSA Innovation Award winners.

 

Winners of the Innovation Awards will receive extra exposure and will have their promotional video played during the ATSSA’s Circle of Innovation event. There will be two award types: an Innovation Award Winner and “Honorable Mention” recipients. There will be one Innovation Award Winner and up to three “Honorable Mention” recipients. The Innovation Award winner will receive a trophy. The winner and honorable mentions awardees will have feature stories in ATSSA publications and social media, as well as press releases to hometown newspapers.

 

No additional cost.

Deadline to apply: Dec. 1, 2022



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