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Half of traffic deaths occur at night despite just one-fourth of driving occurring in that timeframe. It’s time for a solution, and highly visible LED-illuminated signs could be an answer. They have been shown to increase sign legibility distance by as much as 100% compared to standard traffic signs, according to the results of a closed-course driver trial and statistical analysis. Attend this session for details on this recent study and guidance for improving nighttime visibility in your state.