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Women and underrepresented minorities are entering biomedical informatics or achieving leadership roles at a lower rate than other groups. As part of the efforts to address this discrepancy, the Women in AMIA (WIA) Initiative developed the Women in AMIA Podcast in 2017 to showcase women at all stages of their informatics careers. The intent was to increase awareness of women’s contributions to informatics, counterbalance stereotypes, and build the pipeline to leadership. Although the podcast has some reach (an average of 220 downloads per podcast), the podcast leaders wanted to broaden its reach to a wider and more diverse audience. To this end, the podcast team partnered with WIA Leadership Program members to rebrand the podcast and launch on a broader scale. In this panel, we will report on the process and results of these efforts including 1) podcast rebranding, 2) social media approach, and 3) podcast and social media metrics of success.