Pre-Conference Masterclasses
Select “Pre-Conference Masterclass” during your conference registration if you’d like to attend one of the sessions listed below. After selecting it, scroll to the bottom of the registration fee page to choose your preferred session.
Grow a Thriving Service Line—From Seed to Scale
Ready to add a profitable service line that actually thrives? In this AAOE Masterclass, Eva Jackson, Eva Ruiz, and William Sullivan walk you through a proven, step-by-step playbook for standing up and scaling a service line inside an ortho/MSK practice—from market sizing and pro forma to staffing, payer strategy, compliance, and day-one operations. Rheumatology is the working example; the framework applies to spine, pain, podiatry, imaging, PT, and more.Speakers:
- William Sullivan, MBA, FACMPE CEO, Mobility Bone & Joint Institute
- Eva Jackson, Revenue Cycle Manager, Mobility Bone & Joint Institute
- Eva Ruiz, Director of Operations, Mobility Bone & Joint Institute
Build Your Direct-to-Employer Business
This masterclass breaks down how transparent services bundles and direct-to-employer contracting can open new patient pipelines and protect margins—especially in markets with concentrated payer power. Attendees will learn what bundles and employer contracts are (and aren’t), why they matter now, and how to scope, price, and operationalize transparent bundles with ASC partners. You’ll leave with a crash-course playbook.Speakers:
- Andrew Wade, MBA, FACMPE, FACHE CEO, OrthoSC
- Ann Margaret McCraw, CMPE CEO, Midlands Orthopaedics & Neurosurgery
What is the Masterclass?
A brand-new, deep-dive learning format at AAOE that uses a real-world case study.Why it’s different (and worth your morning):
- Action-first design: You’ll complete a little pre-conference homework to maximize the productivity of your live time with the instructors and get closer to walking away with an action plan.
- Hands-on time: Built-in working segments help you map decisions, risks, and resources.
- Operator’s view: The presenters will draw from lived experiences and lessons learned to help you improve your practice.
Format at a glance:
- These are pre-conference sessions and take place Monday morning, April 20
- 2.5-hour, highly interactive masterclass structured around a single, comprehensive case study.
- Focused to keep content practical and immediately actionable for practice administrators.