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“Love your library”: building goodwill from the inside out and the outside in

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Venue: ICC
Room: Wabash 2-3

This rapid-fire, action-packed panel will explore emerging facets of library outreach through a showcase of innovative approaches to marketing and programming from four panelists representing diverse institutions. In this time of still-tightened budgets, many of us contend with too much on our plates and limited resources, while also understanding that it is more important than ever to connect with users and build strong relationships within our constituencies. Happily, these need not be competing issues. Our goal is to share fresh ideas and illustrate the significant benefits of a more holistic and creative approach to outreach in academic libraries, one that leverages staff creativity with an eye to budget and community engagement. By sharing snapshots of efforts from our home institutions, we hope to emphasize that even small creative efforts can lead to significant gains – for our libraries, for ourselves, and for our users.

Panelists will discuss recent DIY marketing and outreach initiatives at our institutions that have created valuable opportunities by thinking outside the box. The session will be rich in specific examples, with pictures and templates, and will include ample time for discussion. One of the panelists hails from a small liberal arts college, another from a consortium of small schools, and two from large research universities. Our home institutions span the continental U.S. and represent distinct user populations, but our projects are all fun, easy, and scalable. Specifically, we will share button-making and other “maker break” tactics, a hot dog cart that doubles as a mobile library, photo booths, conversation walls, library personality cultivation in social media marketing, creative events that showcase unique collections, and venues for creative student expression through contests and projects. We are confident that our session will provide something for everyone in terms of take-home ideas.

These forays into DIY marketing and programming have a number of themes in common that we expect will resonate with our colleagues in ACRL. Creative outreach solutions are more about coming together and using internal insight and skill-sets than outsourcing, and at their best are budget friendly and high impact. Creativity itself is revitalizing for staff and users; making things together (be it buttons or an event) engenders contagious goodwill. Building community means getting to know our patrons in different ways and providing opportunities for them to get to know us; invariably, these conversations spread the word about library resources and services in ways that break from the perceived norm. Through share-alike templates and replicable and scalable projects, attendees will be well equipped to glean from our enthusiasm and transform shared notions into something new and vibrant in their own communities.

Program Description
At its best, library outreach can be budget friendly, high impact, revitalizing for staff, and transformative for our relationships with our users. This showcase of innovative programming and marketing projects explores a holistic approach to outreach, illustrating how small creative efforts can lead to significant gains. Join the discussion, gain strategies, templates, and scalable project ideas, and glean from our enthusiasm to transform shared notions into something new and vibrant in your own communities.
Type of audience. Who is this session for?
People brand new to the topic.
People with experience in the topic, but who are transitioning to greater responsibilities in this area.
Primary Program tag
Public Services

Primary Speaker : Alice Whiteside, Librarian & Instructional Technology Consultant, Mount Holyoke College, South Hadley, MA
Presenter : Char Booth, Instruction Services Manager & E-Learning Librarian, Claremont Colleges, Claremont, CA
Speaker : Lia Friedman, Director of Learning Services, UC San Diego Library, UC San Diego, La Jolla, CA
Speaker : Adrienne Lai, Emerging Technologies Librarian, North Carolina State University Libraries, Raleigh, NC